‘Sandbox’ is a marketing action with virtual reality from Audi that invites us to drive the new Audi Q5 in a sandbox.
Do you remember how fun it was to play in a sandbox when we were kids? With a few toy cars and lots of imagination we were able to spend hours in our mini world of dunes jumping, or performing chases.
Well, it is what the German multinational has thought to carry out its last tv commercial. Invite us to remember those evenings with our toy cars but now … driving them from inside. And we can do this in the action with virtual reality from Audi called ‘Enter Sandbox’. A real-time experience that combines a physical installation with a driving simulator that allows us to test the new Audi Q5 in a very original way.