Festival Bottle its the new Coca-Cola campaign to reconnect with Rumanian Teens on their ground.
Awareness about sugar consumption is a trend that is hurting corporate sugary drinks. More and more new generations choose with criteria those products and drinks that they use in their habitual diet.
Although the efforts of multinationals to eliminate sugar from their products while maintaining the flavor, it is true that the advertising made in all this time has contributed to associated they brand image to sugar.
Now all campaigns are aimed at regaining consumer confidence in their products. An example is the latest Coca-Cola campaign to reconnect with Rumanian Teens on their ground.