“Pink Kittens” is the shocking publicity campaign to raise awareness about the use of mobile driving.
There are many advertising campaigns to avoid high accident rates at the road. In any country, many people lose their lives by driving. Although the habits of the drivers are changing but there is always a behavior that we must improve.
10 years ago the problem was the use of the car when having drunk alcohol. Numerous advertising campaigns tried to raise awareness about avoiding the car if we had drunk. Today the problem is the use we give the smartphone while we make a drive. One in three people between the ages of 17 and 24 uses their phone while driving.