The X-Files promo in New York is a fun camera joke with hidden aliens.
In 2016 a new round of chapters of the popular tv show File X was released. The return of the acclaimed series was viewed by 50 million people. The producers didn’t doubt to continue the adventures of Mulder and Scully with 10 more episodes.
To announce the “second season”, they have decided to carry out an advertising campaign in New York with a fun hidden camera joke. Since the irruption of the Internet, viral campaigns have been becoming increasingly convoluted. That’s why a return toa joke with hidden camera is always appreciated.