Glad’s trash bags made a product torture test in airports

Glad’s trash bags undergo a “torture test” at USA airports.

The word that best defines the marketing action of Glad’s trash bags is “peculiar”. They have done a test of stress to the product through the airports of the United States to prove its durability.

Glad is a brand of “The Glad Products Company“, a company specialized in trash bags and “tuppers” for food. To present their new ForceFlex Plus product with Advanced Protection, they decided to perform a peculiar stress test.

Stress tests are usually performed to check the strength and durability of the product; subjecting it to disproportionate uses to check where the limit is before breaking it. Glad has called them “Torture Test”.

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“Final Breathe”, the Audi commercial to present the Audi RS 5 Coupe

The Audi commercial titled “Final Breathe” presents the new Audi RS 5 Coupe

Advertising does not stop and companies can not wait after a successful campaign. This is the case of Audi, which presents us with a new advertising campaign to show us its brand-new Audi RS 5 Coupe.

With the celebrated, spectacular and successful advertising campaign with the skier Candide Thovex they reached a sublime level. Now, Audi follow again the path of strong emotions to present us the new vehicle of the German brand.

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Smart’s funny advert to announce his electric car

Smart’s funny advert makes it clear that his electric cars do not emit polluting gases.

We like Smart’s advertising campaigns. The subsidiary of Mercedes usually makes some original, fun and different ads. The brand has positioned itself as the definitive car to move around the city: small, versatile and modern. Now to present us the new electric model have made this funny advert where they make it clear that their vehicles do not emit any type of polluting gas.

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Great Females Graphic Designers: Deborah Sussman

Deborah Sussman

We review the history of the Great Female Graphic Designers: Deborah Sussman.

We continue with our entries related to the great female graphic designers of history. We have reviewed the life of Susan Kare and her work in Apple and the work of April Greiman. Some works that were worth to be done in a time where men were the hero stars in the world of Graphic Design and Advertising.

Today we are going to review the life and work of Deborah Sussman. Considered a pioneer in Environmental Graphic Design, her most famous work is the design of the 1984 Olympic Games.

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The sublime Nike motivational commercial is an ode to the air

The sublime Nike motivational commercial is an ode to the air, in honor of its shoes.

We love it when Nike launches a new advertising campaign. The brand is certainly raising its level of creativity in its latest commercials. Maybe we should review our report on the best Nike commercials to put this later.

The last Nike motivational commercial titled “Air”, is a brilliant exercise of realization, edition and sound. With the philosophy “less is more” they delight us with a tribute to the athletes and those moments when they are about to start a major challenge.

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The 20 best album covers in the Rock History

Best Album Covers of Rock History

Taschen has compiled a list of the 20 best album covers in the history of Rock

We like the lists. And more if they generate controversy such as those related to music. Few dare to make a top with the best records in history. The opinions of some and others differ so much that most of the time the discussion is reached.

But in Telling advertising agency there are things that we are equally passionate more than advertising. One of them is everything related to music, and the art behind the great records of history.

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The last Absolut commercial strips its workers naked

Absolut’s commercial entitled “Nothing to hide” strips the workers of the Swedish Vodka.

Absolut’s latest campaign bares its workers to show they have nothing to hide. The Swedish brand is throwing all the meat in the spit with its global campaign entitled “Create a Better Tomorrow, Tonight.”

Due to this campaign, a first piece was made with an impressive spot dedicated to ideas entitled “One night”. Now they continue with “Nothing to Hide”, a campaign where the employees of the brand literally get naked to explain the process of making the popular vodka.

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Ford makes the largest advertising billboard in the world

Ford has made the largest advertising billboard in the world in Madrid.

In the world of outdoor advertising there are always two maxims to be overcome: to be the most original, or to be the greatest. From the first we have many examples of which we have spoken in our blog, but can not be certified by the Guinness Book of Records.

Now, Ford has made the largest advertising bill in the world and has placed it in Madrid. The billboard installed in the Spanish Building of Madrid is the largest advertising fence in the world. The assembly is certified by the Guinness Book of Records, thus unseating LG. Previously the record was established by LG, with a billboard advertising in Saudi Arabia to announce its LG G3.

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Great Females Graphic Designers: Paula Scher

Paula Scher

We review the history of the Great Female Graphic Designers: Paula Scher.

With Susan Kare we started a series of blog entries at telling advertising agency to talk about the great graphic designers of history. We saw that thanks to talent and work it was possible to find a place in an era where men were the big names in the world of Graphic Design and Advertising.

Today we are going to review the life and work of Paula Scher. The great graphic designer of the 90s in the United States and one of the most relevant figures of graphic design of the last four decades.

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Pop Culture Typography, a mashup of pop culture fonts

Pop Culture Typography is a mashup with the pop culture fonts of the last 30 years.

Pop Culture Typography is a project by graphic artist Isaac More. The project summarizes in little more than 200 seconds three decades of typographic styles of pop culture.

The typography surrounds us in every moment of our life. In the packaging of products, walking down the street, reading a magazine, opening a computer or of course in movies, series and video games. And behind a product for a large audience, there is a large number of hours designed to create the image for that product. The fonts used in movies and large productions contain a meticulous work. They do it as an integral part of the project, so that they can be remembered over time.

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The original Brussels awareness action for cyclists riding without lights

The original campaign of awareness of the city of Brussels for cyclists who circulate without light.

We like awareness campaigns aimed at certain groups. They are original, striking and have the collaboration of the authorities to be as effective as possible. Like the “Pink Kittens” campaign made in London or the interactive opis in Paris. 

Today we are going to talk about the original awareness campaign of the city of Brussels to prevent cyclists from circulating if light. And it is that the Belgian city is one of the most adapted to the use of the bicycle, with a green ring of parks and gardens that circles the capital with more than 63 kilometers.

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The Best Super Bowl Commercials

Best Super Bowl Commercial

A review of the best Super Bowl commercials in the match between the New England Patriots and the Philadelphia Eagles in Minneapolis.

The SuperBowl the most watched sporting event in the United States. A perfect dresser for brands: they have visibility, they have notoriety and they have an echo on the internet. With an audience of 100 million people, a 30-second insert costs at least $ 5 million.

Of the 3 and a half hours that the event lasts, 50 minutes are advertising. And like every year, we bring you a compilation of #SuperBowlCommercials. The best Super Bowl Commercials of 2018.

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Great Females Graphic Designers: Susan Kare

Great Female Graphic Designers: Susan Kare

We review the history of the Great Female Graphic Designers: Susan Kare.

In telling advertising agency we love to review the history of the great figures of advertising, graphic design and typography. Everything related to a world that we are passionate about. In fact, if we are here now it is thanks to those people who dared to do something different and think in an uncommon way to inspire us.

They are great artists who, unfortunately, will not stand out in any art gallery nor will people remember them. But his work has been present in the day to day of millions of people, in those details that are not seen and those things that are not given importance. Great male designers like Massimo Vignelli, Paul Rand, Saul Bass, Ivan Chermayeff & Tom Geismar, Walter Landor or Herb Lubalin. Great illustrators like Drew Struzan or Greg Martin. And great typographers like Adrian Frutiger.

We have reviewed the history of all of them but … what about women? In a time when male domination was palpable at all levels, great artists excelled in a world dominated by men. And after this dramatic introduction (XD) we give way to the review of the great female graphic designers of history: Today, Susan Kare, the designer of the icons and typography of the first Macintosh.

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