‘Feel Light’, a minimalist Pepsi graphic campaign

Campaña Gráfica de Pepsi - Feel Light

‘Feel Light’ is an original and minimalist graphic campaign of Pepsi

We are loving the Pepsi graphic campaign. They started with ‘Iconic Moments’ and now they continue with ‘Feel Light’ to promote the Pepsi Light.It is a minimalist graphic campaign with a huge creativity, the result of a creative work that, unfortunately, we see less every day. Now, the advertising campaigns are adaptable to digital media to get more engagement and we lost little jewels as this one.

Creativity that can transmit much more than a campaign on social networks; that allow us to transmit the message with a few elements in order to capture the attention of the consumer. It’s what Pepsi’s latest graphic campaign titled ‘Feel Light’ gets.

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A great advertising strategy in Instagram Stories of Burger King

Big brands start to make advertising strategy in Instagram Stories to create brand interactions at zero cost.

Big brands already include an advertising strategy in Instagram Stories within their marketing budget. Aware of the great return they have, they do not hesitate to create micro-stories that allow them to create brand interactions at zero cost.

And it is that times change and we must adapt to new platforms and social networks. It is not trivial that our report “How to use Instagram Stories in your marketing strategy” is one of the top readings of our blog. The brands are aware of the potential of the popular social network.

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“M”, a McDonald’s advertising campaign in airports

Publicidad de McDonald's en aeropuertos

“M” is a minimalist McDonald’s advertising campaign in airports

When it’s time to travel, the previous moments we spent in an airport are of excitement and joy. And it is for us less, visiting a new country, living a new culture or knowing new landscapes is something that will be engraved forever in our brains. The quote “Travel is the only thing you buy that makes you richer” makes more sense than ever.

Being all new, our brain is more than ever exposed to all kinds of inputs. That’s why brands and advertising spaces in airports fight to capture the traveler’s attention. Thousands of people come and go every day, so the impact achieved is greater than any other advertising campaign.

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Roger Federer’s racket makes music in Wilson’s ad

“Play Your Heart Out” it’s a musical theme composed thanks to the new racket of Roger Federer and DJ Money Mark in a Wilson’s ad.

Roger Federer, ladies and gentlemen. Seldom will we see so much style, talent and magic in an athlete that evokes past eras. At 36, the Swiss tennis player is still a reference for brands thanks to his 20 Grand Slam won. One of them is Wilson, the popular brand of tennis products has presented Roger Federer’s latest racket with an original staging.

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The most famous art paintings recreated with Pantone colors

Obras de arte realizadas con colores Pantone

The London artist Nick Smith has recreated the most famous art painting with Pantone colors.

Pantone colors are the most used color control system by designers and artists. A system of identification, comparison and communication that is used in the graphic arts. With the advent of digital marketing, the company started a new line of communication to publicize its product to the general public.

Thanks to this we have seen how many actions filled the store windows of the shopping centers and even an app to detect the colors in a photograph. The artists have joined the fever and have created various projects to denounce injustices or make us travel thanks to the recreation of spaces with popular colors.

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“Highlight the remarkable”, the original graphic campaign of Stabilo

Campaña Gráfica de Stabilo: Highlight the remarkable

Stabilo’s graphic campaign titled “Highlight the remarkable” is a brilliant exercise in creativity.

Lately, and we have said it more than once, advertising is becoming a kind of fast food. Increasingly, advertising campaigns are designed to integrate an entire Social Media strategy that gives them visibility and presence on the Internet. More and more advertising campaigns are based on contests, challenges or encouraging consumers to viralize content on networks.All this leads to the creation of ephemeral and constant campaigns.

It is a trend that makes us enjoy even more of the small graphic jewels like this one: “Highlight the remarkable” the graphic campaign of Stabilo.

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The funny Intermarché advert: “The taste of colors”

“The taste of colors” is the new funny Intermarché advert campaign.

Color is part of our lives and affects our state of mind. It has the ability to grant us a state of calm or to alter you in a negative way depending on the context.

We associate the colors in sight, but the truth is that these influence other aspects of our life. And is that we are able to make a prior idea of an object just by seeing its color.

Color also plays a decisive factor in the purchase process through neuromarketing. These are able to influence our decision to buy one product or another when presented in the supermarket shelf. And to demonstrate the importance of colors, Intermarché has made this funny advert campaign entitled “The taste of colors”.

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Billie’s original depilation ad

Project Body Hair is a Billie’s original depilation ad

Something is moving in the world of advertising, and that’s good. More and more brands are rebelling against the established, and that only means that society is changing. A clear example is the last advertising campaign of Pantene.

Well, the last ones to join the trend are the brand of hair clippers Billie. With a breakthrough announcement they show us that all women have hair and that it is not necessary to wax.

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All the Grand Prix of Cannes Lions 2018

Cannes Lions 2017

The Grand Prizes delivered at Cannes Lions, the best advertising festival.

The Festival of Advertising and Creativity at Cannes has ended, better known as the Oscars of Advertising. It brings together all the world’s creative talent to choose the best ads of the year. Get one of the lions the most precious asset of all the creative agencies in the world. We have prepared the list of all the Grand Prix of the Festival Cannes Lions of 2018.

A total of 30 great prizes were distributed during the festival. Between them they emphasize two campaigns, “Palau Pledge” that has been raised with 3 great prizes and “Trash Isles” that has taken two.

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