We reviewed Pepsi’s five best advertising advertisements throughout its history.
The history of Pepsi begins in 1893 in New Ber, North Carolina. Caleb Bradham, a pharmaceutical chemist, devised this drink to help digestion and act as a stimulant. Known at the beginning as the “Brad Drink”, it was a mixture of carbonated water, sugar, pepsin, nut extract, vanilla and “strange oils”. In 1898 Brad would rename his star drink combining the words of Pepsina and Cola. The Pepsi-Cola was born.
After some crisis and changes of ownership, during the Great Depression it became the second most famous soft drink in the world behind Coca-Cola. Thanks to aggressive promotions such as offering double the Pepsi-Cola for the same price (a 12-ounce bottle for only 5 cents) it got a very positive response from consumers.