Five best advertising campaigns of Pepsi

Mejores anuncios de Pepsi

We reviewed Pepsi’s five best advertising advertisements throughout its history.

The history of Pepsi begins in 1893 in New Ber, North Carolina. Caleb Bradham, a pharmaceutical chemist, devised this drink to help digestion and act  as a stimulant. Known at the beginning as the “Brad Drink”, it was a mixture of carbonated water, sugar, pepsin, nut extract, vanilla and “strange oils”. In 1898 Brad would rename his star drink combining the words of Pepsina and Cola. The Pepsi-Cola was born.

After some crisis and changes of ownership, during the Great Depression it became the second most famous soft drink in the world behind Coca-Cola. Thanks to aggressive promotions such as offering double the Pepsi-Cola for the same price (a 12-ounce bottle for only 5 cents) it got a very positive response from consumers.

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The fun MoneySuperMarket ad parodying Thelma and Louise

MoneySuperMarket returns with a parody of Thelma and Louise made with toy dolls.

In the telling advertising agency we love the ads of MoneySuperMarket. Few creatives dare to catch He-man and Skeletor and put them to dance Fame or Dirty Dancing. Advertising campaigns that turn viral instantly and play the emotional bond in a peculiar and different way than other brands.

The last MoneySuperMarket ad is starring Shindy, the English version of the popular Barbie for a break in the purest style “Thelma and Louise” but made with toy dolls.

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The origins of the Nike logo and its slogan “Just Do It”

Logo de Nike - Just Do It

This year is the 30th anniversary of Nike’s famous slogan “Just Do It”. Let’s remember how one of the great phrases of advertising was created.

It is 30 years since the creation of one of the most famous advertising slogans: “Just Do It” by Nike. Today we are going to review how the company founded by Phil Knight created the logo and the famous phrase.

Nike is one of the brands that usually appear on the most valuable lists and one of those that usually has a stronger presence around the world. The recognition ratio of the brands main elements is high. All the brand image invites you to lead a sporting life, to move, to break with the limits. That is what consumers think when they see the logo and the slogan.

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The original Budweiser advertising campaign: Tagwords

Budweiser’s latest advertising campaign proposes an original initiative.

Being able to acquire the rights or licenses of certain photographs is expensive, even for big brands like Budweiser; A fundamental part of the history of rock, but that is forced to not be able to use images that show that yes, they were there.

And it really was like that. Great artists drank Budweiser beer on stage, backstage or in recording sessions. But owning these images is a luxury that even the American multinational can not afford. In order to show them, he has designed “Tagwords”, an original advertising campaign that encourages us to search for those images on Google.

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“Dream Crazy”, Nike continues its most controversial advertising campaign

Nike launches the “Dream Crazy” ad and continues with its most controversial advertising campaign.

We started the month with one of Nike’s most controversial advertising campaigns. Under the slogan “Believe in something, Even if it means sacrificing everything.” the American multinational was positioned in favor of NFL quarterback Colin Kaepernick. Now Nike launches the spot of its most controversial advertising campaign: “Dream Crazy”.

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“Lamp”, the second part of the most famous Ikea’s ad

Ikea releases the second part of one of his most famous ads: “Lamp”.

One of the most celebrated announcements of Ikea was that famous “Lamp”.An ad that premiered more than 16 years ago and won many awards, including the best ad of the year and numerous lions at the Cannes Festival and of course, the n.1 position of the special “Best Ikea ads” we made in our blog.

Created by the agency Crispin Porter + Bogusky and under the direction of Spike Jonze, the advertisement explained the story of an old desk lamp that was discarded by a new Ikea. The advertising campaign was advanced in time thanks to a background storytelling where, thanks to music and melancholy images, we came to empathize with the lamp. A communion that broke in the last sentence when the actor Jonas Fornander broke the fourth wall in the middle of the rain with a spectacular claim:“Many of you feel bad for this lamp. That is because you are crazy. This lamp has no feelings. And the new one is much better.”. The ad is below.

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A brilliant Post-It ad: Bright Ideas Are Worth to Remember

Anuncios de Post-it

The latest Post-it graphic campaign reminds us that great ideas must be remembered.

We love the Post-it advertising campaigns. They are usually original and fun ideas, which both innovate in digital advertising and make a brilliant graphic campaign classic.

And it is already many years that the Post-it’s been among us. In our case they are an essential part of day to day when it comes to organizing tasks. And it seems that a simple idea that allows us to do many things. From ordering work, marking important elements, remembering mental ideas or simply helping us to remember certain things.

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Burger King’s dogper, a bone for dogs with a grill flavor

Burger King’s dogper is a bone for dogs with a grill flavor thats allows you to eat without being disturbed.

Those who have a dog as a pet, will know how complicated it is to sit down to eat without being bothered asking for food. You will seldom be able to resist if you are embarrassed to share a piece of your menu.

The results of a study conducted by the brand are clear: More than 500 people says that 65% of pets ask for something to eat when you receive food at home, and half of the owners satisfy the animal.

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