The Red Cross Christmas ad shows Santa Claus in a war zone

The shocking Red Cross Christmas ad tells us about Santa’s visit to a war zone.

So far the Christmas ads had been characterized by having that touch of nostalgia and melancholy. And the Red Cross has taken care to take all the nonsense off us. As? taking Santa to a war zone.

The Christmas announcement of the Red Cross wants to remove our conscience so that we realize that many children are going to spend a harrowing Christmas. “A global problem,  we must reflect” according to Gary Freedman, director of the ad, made by the agency Adam & eveDDB.

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Top 10 Commercials of 2018

TOP 10 Commercials of 2018

We analyzed what have been the top 10 commercials of 2018. The best advertising campaigns, viral campaigns and commercials that have been released in 2018.

The year 2018 comes to an end and we have seen fantastic advertising campaigns. A complicated year, where the brands claims and the rise of the Fake News have marked the period. The advertising agencies have continued to squeeze their brains to offer us new ways of creativity with which to surprise us. In the telling advertising agency we have already been telling you the latest news from the world of advertising, marketing and communication. We have done it in several ways that we encourage you to follow: El our blogtwitterFacebook and recently our new Instagram under @telling_things user.

But now it’s time to look back and see things with perspective. And it’s a good time to review the top 10 commercials of 2018. The list is totally subjective, so we encourage you to leave your comments of what you think are the best ads of 2018.

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Toys’R’Us Christmas ad: “The gift is you”

The Toys’R’Us Christmas ad takes out the child inside of us.

Little by little the marks are showing their ads of Christmas. After seeing the fantastic ads of John Lewis, Sainsbury’s or Ikea, now it’s the turn of the American toy’s store Toys’R’Us.

The Christmas ad of Toys’R’Us wants adults to recover the illusion and magic of Christmas, taking out the child that we all have inside. The stress of work, christmas shopping and the pressure of society are reasons why adults have been losing the magic for these holidays.

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A sophisticated Christmas ad by Burberry

The Burberry Christmas ad is a sophisticated story with British celebrities.

Burberry delighted us in 2016 with a short film where he explained the story of the founder of Burberry to celebrate the 160th anniversary of the brand. Starring Gleeson and Miller, he told us the story of the brand’s first customers.

That commercial was of such quality that it caught the attention of all those who are dedicated to advertising. And now they present their ad for these holidays. A sophisticated advertisement of British taste and very well executed.

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The Coca-Cola Christmas ad recovers its legendary truck

The Coca-Cola Christmas ad is a tribute to the 1995 announcement.

Coca-Cola could not miss Christmas ads. The American brand was a pioneer in its day in what Christmas ads are concerned, but they were different times. Each year they have continued to show ads for these dates but always under a classic style that has been outdated. Even more if brands such as John Lewis or Sainsbury’s have gone a step further by applying Storytelling to their Christmas campaigns.

But for this occasion, Coca-Cola has decided to recover the legendary ad of 1995. At that time, the spots were only broadcasted in prime time on television. So if you had a lot of money you could be the center of attention for all consumers. Coca-Cola decided to spend a million in production to make the Christmas ads of the trucks.

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Twitter’s Christmas ad echoes the real John Lewis user

Twitter’s Christmas ad focuses on the user @JohnLewis, a man who lives in Virginia, United States

I do not think you need to talk about John Lewis. ThBritish department stores celebrates Christmas every year with a huge commercial. Such is the influence that is popularly known as Christmas does not begin until John Lewis releases his ad. Some campaigns that distill melancholy and fraternity made with great care.

These ads always generate a lot of noise in social networks. They become viral, people make comments and recommend them to their acquaintances. Music to the ears of the Marketing Department of John Lewis… a nightmare if your Twitter user is @JohnLewis.

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John Lewis Christmas advert 2018: #EltonJohnLewis

John Lewis Christmas advert for this year reviews the life of Elton John from his childhood.

This year’s hotly anticipated campaign is an emotional tribute to none other than British musical icon Sir Elton John, confirming social media rumours that have circulated around the advert in recent weeks. So successful is the John Lewis advert that Christmas TV has become as much about the packed schedule of dramas and film premieres as it is about the release of this particular campaign. And most supermarkets now compete in a game of one-upmanship, releasing increasingly emotional campaigns each year.

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“Absolut Creative Competition”: Design the new global campaign

Absolut Creative Competition: Absolut encourages us to design the new global campaign.

In telling advertising agency we love the advertising campaigns of Absolut. Is one of the big brands in the “Hall of fame” of advertising along with Coca-Cola, Nike and Apple. His most remembered advertising campaign is that famous “Absolut Perfection” created by Geoff Hayes and in which world-class artists like Andy Warhol, Keith Haring or Romero Britto participated.

Now they encourage you to design your new global campaign with “Absolut Creative Competition”. For this, they have made a spot filmed that reviews the history of the brand’s advertising. And only for the quality of the audiovisual piece is worth seeing all the short.

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The Sainsbury’s Christmas ad: “The Big Night”

The Sainsbury’s Christmas ad is back to present us one of the great Christmas nights: The Big Night at School.

If we gave the starting signal to this year’s Christmas ads with the Ikea Christmas ad, we have one of the biggest advertisers of the year here: Sainsbury’s.

Sainsbury’s is the second supermarket chain in the United Kingdom and every year its Christmas ad is one of the most anticipated. And has the best (for us)  Christmas ad of 2017: “Every bit of Christmas”. An ad that supposed a zenith after being years making great ads for Christmas. We all remember that fantastic ad from the First World War, the stories of the unfortunate cat Mog or invent a catchy song with “The Greatest Gift” and James Corden.

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Ikea’s Christmas ad: “We are meant to change”

Ikea kicks off the Christmas ads with a funny story titled: “We are meant to change”.

It is inevitable, every year Christmas progresses more. The marketing department stores integrate Black Friday as the starting period for Christmas shopping and all this anticipates marketing campaigns.

But in the telling, advertising agency we are to tell you about creative ads and this is one of them. Ikea’s christmas ad is titled “We are meant to change” and tells us a little story that happens in Ikea elevators.

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Microsoft’s advertising billboard disappears through a shadow effect

Microsoft’s advertising billboard to announce the Surface Pro 6 disappears through a shadow effect.

We like advertising actions that play with shadows and time. We remember the fantastic action of Emart where you could only see a QR code from 12 to 1 noon or the action using shadows on the wall of the Johannesburg zoo.

Now we have a similar action created by Microsoft to announce its brand new new laptop: The Surface Pro 6. This laptop is designed in an elegant matte black that makes the background fade, allowing those who use it to focus on what is really important.

So they wanted to advertise this feature in an original outdoor advertising campaign in London. Under the slogan “Designed to disappear”, Microsoft’s advertising billboard uses a play of light so that the silhouette of the Surface Pro mixes with the surroundings where it is projected. Thus, through shadows, they convert any flat surface of the city into a potential advertising fence.

Via | La Criatura Creativa

Jeep Offline Site, the web that helps you if you lose your connection

Jeep Offline Site is a web page with basic tips that you can access if you do not have a connection.

Plan a holiday in the mountains away from all the bustle of the city, you want to escape a weekend with the family or just go out one afternoon to look for mushrooms in any wooded area. You use your mobile to know where you are and how to get back and you have no connection. Surely it has happened to all of us.

Now imagine a more extreme situation, you are camping and you have the need to do the shop, cut wood or make a fire before the night falls. Obviously, i do not know what you do in the middle of nowhere if you do not know the basic principles of survival Jeep has made a website for these delicate moments. A website that can be accessed even if you do not have a connection: the Jeep Offline Site.

Jeep Brazil, honoring its adventurous spirit has developed an offline website for those who trust everything to YouTube tutorials and if they are offline. This website has basic survival tips, step by step guides where you can make a bonfire, set up a shop, make knives and other survival tools.

Via | RedBox