“Toni” is the commercial of Toyota starring a female footballer

The commercial of Toyota is played by Antoinette “Toni” Harris, a football player.

2018 was a year where the ads claiming the change in society were protagonists. Many marked by the inevitable female irruption in all areas of society. This line is that Toyota followed to present its commercial that will be broadcasted during the SuperBowl.

The protagonist is Antoinette “Toni” Harris, a football player whose desire is to play the SuperBowl some day. Toni has been breaking barriers in his progression to the elite. Currently, she plays as a position player at East Los Angeles College, when all college students normally play kickers.

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A Michelob ULTRA commercial: “Only worth it, if you can enjoy it.”

Michelob ULTRA commercial is the starting signal for the SuperBowl Commercials.

At the beginning of February the SuperBowl is held, the show by reference in the world of sports. An event that gathers millions of spectators in front of the television and that brands do not miss. Many release the ads during the already popular break of the SuperBowl and many take the opportunity to launch the previous week.

This is the case of the Michelob ULTRA beer, which, with a simple announcement and claim, warns us that we should love what we do to make it worthwhile.

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Axe commercial: “You’re hotter when your’re chill” | Telling Advertising

Axe commercial encourages us to be more natural if we want to meet someone.

Axe advertising campaigns have always been marked by the same pattern. Directed to the male audience, many of their campaigns have had a male chauvinist accent. The consequences of the “Axe Effect” have left the mark out just when barriers are being demolished and brands are getting on the train.

Axe commercial is a criticism of his previous campaigns to start building a brand image more in line with current times. Thus, it encourages us to be more natural if we want to know someone.

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The Durex commercial that talks about female sexuality

The Durex commercial speaks of one of the traditional taboos of advertising: Female sexuality.

Recently, Gillette’s commercial spoke openly of traditional masculinity, how we should change that attitude of men towards the world. A controversial commercial, Gillette had been the first of advertising aimed at men.

Now, the latest Durex commercial dares with one of the traditional taboos of advertising: female sexuality. The campaign, maked by Havas London, recounts all the victories that women have achieved to eradicate the prejudices of society. But in sex, there are still very traditional behaviors. One of them is female lubrication.

“Why do we continue to endure uncomfortable sex?” is one of the questions posed by the Durex commercial. And is that according to a study of the brand, less than 50% do something to avoid it. Many prefer to feel discomfort during sex rather than talking to their partner.

According to Claudia Bencini, Senior Brand Manager of Durex, the brand wants to free women from this sexual discomfort. And of course, sell Durex Naturals Intimate Gel.

Via | Reason Why

The spectacular animated film of 7up: “Free of sugar”

The animated film of 7up “Free of Sugar” presents an animated piece of the highest quality.

Usually when advertising agencies are commissioned an advertising campaign or an ad, we usually think of commercials filmed in real environments. It rarely occurs to us to carry out animated advertising campaigns.

This is what the 7up soft drink brand has done to present us its latest campaign: “Free of sugar”. The animated film of 7up is directed by Brazilians Vetor Zero and directed by Diogo Kalil. A work of the highest quality rarely seen in an advertising campaign.

And is that 7up takes sides in the current trends in the world of food. Drinks with less sugar and artificial flavours, looking for that public that wants to abandon the sugary drinks of a lifetime.

With an aesthetic of vintage style, the characters of the animated film of 7up sail through a cloying ocean to reach a world free of sugar, as are the lands of 7Up.

Via | Reason Why

The Ikea nightclub where, instead of dancing, you will fall asleep

Ikea has created a nightclub done instead of dancing, you will fall asleep.

We like the Ikea campaigns when they refer to the rest sector. We have seen really original pieces like “Insomnie Tweets” where they gave mattresses to all those who suffered from insomnia. We’ve also seen Ikea ads that help you sleep better. Now they return to the charge turning the concept of partying with friends.

The campaign is titled “Tonight is to sleep” and shows us what a party would be like in a nightclub. And the Ikea nightclub has a central court full of beds and the waiters serve you tea instead of cocktails. In the toilets, people brush their teeth instead of touching up their makeup. When leaving, a stop with milk bowls with cereals instead of pizzas and kebabs.

According to Laurent Tiersen, Marketing Manager of the brand in the UK “Frequently the modern lifestyle leads us to deny or ignore the importance of a good night’s sleep.”

Via | Reason Why

 

RunTour offers discounts depending on the people we takedown on a race

‘Thousand Winners’, RunTour promote the race by offering discounts depending on the people we takedown.

When you think you’ve seen it all, there’s always an original idea to surprise you. This is the case of the promotion that RunTour has made of his race in the Czech Republic. An original and successful proposal to publicize your race’s circuit and increase participation in them.

RunTour organizes various amateur races in the Czech Republic. It is the second in popularity among the riders and wanted to increase the number of registered athletes and income to be able to aspire to assault the first position.

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A controversial Gillette commercial: “The best a man can be”

Gillette commercial has set fire to social networks by treating “toxic masculinity” to avoid it in future generations.

Something is changing in advertising. We echoed that society is forcing us to change the way brands are targeting consumers. Commercials like Billie’s depilation ad or Barbie’s “Dream Gap” advertising campaign. All of them make reference to gender equality in the most daily actions of life.

Now it is Gillette, a brand with the majority of products destined for men that want to change. His latest campaign entitled “The best a man can be” has shaked the social networks.

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Hiscox shows us what a cyber attack would look like in real life

The insurance company Hiscox shows us what a cyber attack in real life would be like with ‘Real World Hack’.

When we receive news of massive cyber attacks few times we are alarmed. We think that they are attacks aimed at large companies and our small business will not be affected. And it is not like that. In the UK, one in three businesses faces a cyber attack and do not know how to act when this happens.

The insurer Hiscox has wanted to show us with ‘Real World Hack’ what a cyber attack would be like in real life. The premise is clear, move the steps that hackers follow to control your business and ask for reward to unlock it.

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HBO’s brilliant thread on Twitter to celebrate 20 years of The Sopranos

HBO en Twitter Los Soprano

A brilliant HBO action on Twitter to celebrate the 20 years of “The Sopranos” and it crash the net.

It is 20 years since the first episode of Los Sopranos was broadcast. The famous TV series created by HBO premiered on January 10, 1999 and became one of the best series in the history of TV. It marked a time as much for the quality of its narrative as for its impeccable realization. For many, it was the beginning of the quality series that we can enjoy today on different platforms.

To celebrate the anniversary, those responsible for digital marketing had a simple and even innocent idea; give as many people as possible nicknames Soprano style with its corresponding design. For that, they started to thread on Twitter where they could take their idea.

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Burger King trolls McDonald’s with “The Whopper Detour”

Burger King trolls McDonald’s selling Whoppers at a dime with “The Whopper Detour.”

The advertising war between Burger King and McD0nald’s seems to be continuing this 2019. It has been Burger King who has started firing first by selling his Whoppers to a penny and, incidentally, trolling McDonald’s. A guerrilla campaign that makes you go to find a product of Burger King … in a McDonald’s restaurant.

The rivalry between the two restaurant chains leaves us memorable moments for advertising history. Like two little brothers, Burger King tends to mess with his rival, a symptom that denotes the lack of acceptance and complex that the brand can feel. But abusing this type of advertising can lead to fatigue on the part of consumers. We hope that, despite entering into comparative marketing, Burger King will start to follow its own path in the world of advertising.

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Best advertising agencies in 2018

Best Advertising Agencies

A list to review the best advertising agencies in 2018 according to the advertisers.

In the advertising agency telling we are passionate about advertising. As you know, we are updating our blog with the most impressive, exciting and emotional advertising campaigns. It serves as brainstorming and refresh new ideas, concepts and strategies to be able to apply them on a smaller scale to our small and loyal customers.

Our most sincere admiration for the best advertising agencies of 2018. The list, made by the prestigious marketing and advertising magazine “El Publicista” has been made based on the statements and opinions of 142 marketing and advertising professionals from more than 100 advertisers throughout Spain.

And there have been changes regarding the best advertising agencies of 2017. Doubleyou goes down from the second to the fifth position, disbanded by &Rosás and Comunica+a. Peanuts & Monkeys remains in fourth place. The list of the ten best advertising agencies is completed by Pingüino Torreblanca, Darwin Social Noise, Oriolvillar, Good Rebels and Kitchen.

Shackelton, the agency that presides Pablo Alzugaray repeats the first position of the ranking one year more, supported by the 170 votes of the participants of the survey (24% of the mentions) that place it as the best advertising agency. Effective creativity, work focused on ROI and quality of service are the three aspects highlighted by the respondents. We leave you with the full list.

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The cute Disneyland Paris commercial: “The Little Duck”

“The Little Duck” it’s the start of the new brand positioning of Disneyland Paris.

It has been 27 years since the Disneyland Paris amusement park opened its doors. During this time all of their promotional campaigns have focused on families and travel packages. A strategy based on publicizing the park through offers, breaks and vacations.

With the new advertising campaign, the park launches a new brand positioning.“Where magic becomes reality” is the new claim they want to communicate. A place where the fantastic meets the real, being a magical destination for children from all over the world.

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Walmart ad ad with the most iconic movie cars

The Walmart ad features the most iconic cars in the cinema.

Nostalgia is a powerful ally for brands. It produces a psychological well-being to us since to recreate in the memories raises the spirit and increases the self-esteem. Brands know this and that is why more and more advertising campaigns are making use of nostalgia as the main axis. Here are some examples of MoneySuperMarket campaigns or ING Direct’s latest advertising campaign. And so it is used by the Walmart ad issued during the gala of the Golden Globes.

The American department store has wanted to promote its new online ordering service with store collection with some very special protagonists: The most iconic cars in the history of cinema.

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The ten best free fonts of 2018

Ten best free fonts of 2018

We review what have been ten of the best free fonts of 2018.

At the end of the year it is time to take stock and compile in different sectors. In telling advertising we made a list with the best commercials of 2018. Now it’s time to look back to remember ten of the best free fonts of 2018.

A fantastic compilation that they have done from Domestika and that will help us to finish our projects. All fonts are free, created by professionals so that anyone can use them. Thus, we started the list of the ten best free fonts of 2018.

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