“The Sand Ad” is Volkswagen’s original advertising campaign to announce the Amarok, the brand’s new 4×4.
The first expression that comes to us when seeing the new Volkswagen campaign is that the Amarok “has left its mark”. And never better said, since the way in which the German brand has publicized its new 4×4 could not be more original.
In Argentina it is summer time and that translates into people enjoying the good weather and cramming the beaches. Two of the busiest cities are Pinamar and Caliró, where they have carried out this action.