#ShowUs is the latest Dove campaign that aims to change the image of women in advertising.
Dove has known how to find his own path in the field of advertising. It was around 2013 that he started with a simple and powerful campaign with “Real Women”. This campaign took deep and turned the real beauty into a powerful insight that revolutionized the “Beauty Branding”.
The Dove advertising campaigns that followed knew how to find their own storytelling to identify with their target audience. “Real Beauty Sketches”, “Legacy” o “Love your Curls” are some of the projects that the Unilever brand has made in this line.