The Dove commercial aims to change the image of women in advertising

#ShowUs is the latest Dove campaign that aims to change the image of women in advertising.

Dove has known how to find his own path in the field of advertising. It was around 2013 that he started with a simple and powerful campaign with “Real Women”. This campaign took deep and turned the real beauty into a powerful insight that revolutionized the “Beauty Branding”.

The Dove advertising campaigns that followed knew how to find their own storytelling to identify with their target audience. “Real Beauty Sketches”, “Legacy” o “Love your Curls” are some of the projects that the Unilever brand has made in this line.

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Ikea furniture is now more accessible for people with disabilities

Ikea has developed some accessories to make its furniture more accessible to people with disabilities.

Since it was founded in 1943 in Småland, Ikea has always defended the same philosophy. “Create a better day by day for most people. Offering a good, functional and affordable home products. “ A philosophy that has earned them to become a benchmark around the world when it comes to decorating your home.

Now, the brand makes Ikea furniture more accessible to people with disabilities, has joined with the NGO Milbat and Access Israel to develop accessories that help existing furniture to be more accessible.

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Burger King burns McDonald’s advertising with this app

Burger King burns McDonald’s advertising with this Augmented Reality campaign.

Burger King and McDonalds continue their advertising war. Well, better said is Burger King who is continually campaigning against McDonald’s. A double-edged strategy, because although it may report visits and repercussions, being continuously watching your rival has its negative points. One that you are giving free publicity, the other is that you base your communication on attacks to the rival and that, in the end, it’s not useless.

That does not mean that consumers benefit from this strategy and advertisers sit down to enjoy their wildest ideas. One of these great ideas has come up in the department of Burger King Brazil: An app with which you can burn the advertising of McDonald’s to take you a free Whooper.

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The peculiar record of National Geographic with the sounds of the ocean

“Sounds of Future Ocean” is the peculiar record of National Geographic with the sounds of the oceans.

National Geographic wanted to celebrate World Water Day by alerting us about the future of our seas. And they do it with taking out a disc that reproduces the sounds of the future oceans. An album that can be found on digital platforms such as Spotify, Deezer, Tidal and Apple Music.

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The emotional Bianco commercial is a love story in an elevator

Bianco commercial is an emotional love story to encourage us to start a conversation.

In advertising, storytelling is a way of telling a story that connects us with the consumer and creates a link with it. And thanks to online platforms, brands can unleash their creativity without limitations.

This is the case of Bianco’s ad and his love story in the elevator. Bianco is a Danish fashion brand with a strong online presence around the world. And his last campaign encourages us to leave behind our insecurities. Titled “The Lift”, the ad is a story of a boy and a girl who match in the elevator, but neither of them dares to talk to the other. Thus, his thoughts guide us through a fictitious love story that takes place in the heads of the protagonists. A simple and effective love story that makes us be hooked to the screen until we know the final outcome.

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The Trivial Pursuit hotel where you pay by answering questions

In the original hotel of Trivial Pursuit you must pay by answering questions of the popular game.

¿Un hotel inspirado en Trivial Pursuit? Si, existe y está en Moscú. With this campaign, Hasbro wants to reactivate the popular game that has been with us for more than 30 years. And that was in 1979 when Scott Abbot, sports editor of the Canadian Press newspaper; and Chris Haney, photographer of the Montreal Gazette magazine, developed the idea of the game that would be launched two years later.

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The funny Apple commercial in its commitment to privacy

The Apple commercial tells us about their commitment to privacy in their devices.

Apple is a company that has always taken privacy in its devices seriously. This has generated numerous problems with the authorities, such as the case of the San Bernardino shooting and how he denied the FBI to unblock the iphone from those responsible.

With each new iteration of its flagship products and new ways to unlock them, Apple adds a new layer of security to prevent someone else from unlocking your phone.

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The Best Coca-Cola vs Pepsi commercials

Best Coca-Cola vs Pepsi Commercials

We analyze the century-old rivalry between Coca-Cola and Pepsi through its advertising campaigns.

Coca-Cola and Pepsi have been battling for control of the territories for more than 100 years. A story that began in 1886 when Dr. John Stith Pemberton invented a syrup in Atlanta called Coca-Cola. Only eight years later, Pepsi came into being, created by Caleb Bradham, another pharmacist based in New Bern, North Carolina.

With large investments in advertising and a powerful distribution network, Pepsi became the favorite beverage in the United States. Coca-Cola did not stay behind and began to counterattack to regain market share. A battle that peaked in 1975 when Pepsi launched the “Pepsi Challenge” and won Coca-Cola in a blind taste test.

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The suggestive Kondomeriet commercial, an erotic products store

The Kondomeriet commercial is a suggestive succession of foodporn images.

The most important sex shop in Norway turns 30. 30 years of worship of pleasure, disobedience and innovations in the art of sex enjoyed by Norwegians. And they wanted to celebrate the anniversary in a very special way.

The Kondomeriet commercial is an ode to #FoodPorn, the popular Instagram hashtag when we refer to a meal that, as good as it is, is pornographic.

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Budweiser sexist ads redesigned for Women’s Day

Anuncios Machistas de Budweiser

Budweiser sexist ads have been redesigned to mark Women’s Day.

Advertising has always been a true reflection of society. In it we can shed as it was lived in times past. Striking is the ads of the 50s and 60s where a society was represented where the woman was the housewife and the one that should serve the man.

With the passage of time this type of advertising has done more harm than good, as it has taken root in the collective thinking of society. The machismo that was established in the next generation is one of the great scourges to be eradicated. And the current advertising is already beginning to point in that direction: An egalitarian society where nobody is above others.

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The Kama Sutra of Ikea to achieve the greatest satisfaction in your bedroom

The Ikea Kama Sutra arrives, a guide to achieve the greatest satisfaction in your bedroom.

How to meet the needs of people in the bedroom? That is the question that has been asked in IKEA USA, how they can improve our satisfaction in the bedroom. And the result has been a campaign where nothing is what it seems, a guide to the best positions in the bed: the Ikea Kama Sutra arrives.

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Coca-Cola Offside: Sports journalism and women

Coca-Cola Offside is an initiative in the United Arab Emirates to reclaim the role of women in sports journalism.

In the Middle East, an authentic revolution is taking place. Young women push hard to change customs rooted in the Arab countries, traditionally male chauvinist. This opening of society, pushed by the demand of the new generations is breaking all kinds of barriers. The brands want to be well positioned for when the new generations embrace change. Audi recently reminded us that women could already drive in Saudi Arabia. And Coca-Cola wanted to claim sports journalism.

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ABC for color blind from Canon for detect color blindness among children

ABC para daltonicos de Canon

The ABC for color blind from Canon is printed with the ink tests of Canon products.

We like it when brands use “empty processes” to carry out their advertising campaigns. This is the case of Canon’s alphabet, which has been used through the ink tests of the products of the Japanese brand.

Always, when we buy a printer, the first thing we must do is a nozzle test to calibrate colors, align the printheads and check the print quality. This supposes an expenditure of paper and ink, and for that reason Canon has wanted to turn this “empty process” into a useful alternative.

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TOP5: Adidas best commercials

Best Adidas Commercials

Advertising history. We reviewed the five best Adidas commercials throughout its history.

The history of Adidas has been defined as an authentic family soap opera. In his day we reviewed the story of Adolf and Rudolf Dassler in our article “Adidas vs. Puma, the story of two brothers confronted”; in the 40s the rivalry between brothers caused the split of Rudolf Dassler that led to the creation of the Puma brand.

After many family disputes between brothers, children and nephews, the Adidas house was bought in 1990 by Bernard Tapie, French businessman and former president of Olympique de Marseille for 243 million euros.Two years later, bankruptcy came to them. Nike took advantage of the situation to break into the European market with aggressive marketing campaigns. The hiring of world-class players was ahead of its time and gave us some of the best ads in history: “Good vs Evil” and “Airport”.

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