The original campaign against gender violence: Unquiet Voices

“Unquiet Voices” is a campaign against gender violence that gives voice to women in silent films.

Gender violence is a scourge present in all countries of the world. In Romania, every 30 seconds a woman is a victim of domestic violence. A chilling fact. Despite this scary statistic, very few Romanian women dare to raise their voices to stop men’s feet.

With the idea of putting the focus on this problem. The NGO ANAIS and the agency Cheil Centrade have launched “Unquiet Voices”, a campaign against gender violence. This campaign has been made recovering silent films free of copyright.

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A funny Lenovo’s commercials for the education sector

Lenovo’s commercials for the education sector will throw away all the excuses you have for not doing homework.

Lenovo, the Chinese multinational manufacturer of computers, tablets and smartphones has launched to the conquest of the education sector. With its new campaign #NoMoreExcuses wants to break into the products for students.

To do this, he has devised a series of ads recalling those moments in which students have made excuses not to hand in their homework.

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The Purina Billboard that analyzes the urine of dogs: Street-Vet

The Purina billboard analyzes through a urine test the possible diseases that your dog may have.

Recently we talked about the benefits of outdoor advertising to conduct fun and original advertising campaigns. But it can also be useful to help people and animals. If the Red Bull advertising fence provided 72 hours of natural light thanks to its cans in a suburb of Vietnam; now the Purina Billboard helps us detect diseases that our dogs might have.

This billboard located in Paris analyzed by a urine test the possible infections and diseases that dogs may have.

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The Red Bull advertising billboard that converts heat into light

The Red Bull advertising billboard in Vietnam converts heat into electricity.

In telling, advertising agency we are very fans of outdoor advertising campaigns. The possibilities offered by advertising billboards, opis and vending machines have given us great advertising campaigns.

Now, Red Bull has placed an advertising billboard in Ho Chi Minh, Vietnam to light those suburbs that, when the sun goes down, are left without lighting.

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The original Le Drugstore Parisien campaign to attract customers to your store

This original campaign of Le Drugstore Parisien has attracted customers to the store at zero cost.

We love simple and effective ideas. Many times you do not have to squeeze much brain to create a campaign that serves brands. Just look at the details we live every day to tie the knots and create an effective campaign at zero cost. This is the case of Le Drugstore Parisien’s original action to attract customers to its store.

Paris is one of the most visited capitals in the world and therefore has a ratio of stores higher than any other city. Under this scenario, it is very difficult to highlight, especially if you are a small store unknown to most people.

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An original action of Branded Content from Laive Cheese

An original action of Branded Content delivers parmesan cheese for free at your home.

It’s wellknown that Italian food is one of the most preferred in the whole world. Italians have been able to export their culture through culinary art: Pizzas, pasta and lasagna are some of the most outstanding products, each with its corresponding varieties. And it is almost mandatory to add parmesan cheese to the dishes as it gives a new world of flavors.

That is why we have liked this action of Cheese Laive to make known its product in Lima. According to Christian Caldewll, McCann’s creative:“We realized that many people complained when they asked for Italian food, they got less Parmesan cheese, and we saw a good opportunity to do an original sampling action.”

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Heinz’s commercial celebrates 150 years of clean dishes

Heinz’s commercial celebrates 150 years and is proud to leave the dishes clean.

The popular food brand Heinz celebrates 150 years. It seems like yesterday when H.J. Heinz started his food business in 1869. Its flagship product, ketchup, was launched seven years later with a recipe that still amazes everyone.

His landing in the United States made the brand and the bottle an American icon. In the hands of the agency DDB turned the product into the sales leader in its sector. Artists like Andy Warhol were commissioned to put Heinz in the history books of advertising with their colorful designs.

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The emotional commercial of Lakewood guitars: “Wake her soul”

The commercial of Lakewood guitars is a little hidden gem: “Wake her soul”

We live in an era of advertising fast-food, where everything is consumed instantly. Social networks set the pace and advertising campaigns adapt to Instagram Stories. The result, short moments, that are recorded in our retina and easily forgettable.

One of the solution of the brands before this paradigm is to generate many campaigns. So, when the first wave of ads has not yet finished, they start with a second wave to give continuity. And with this strategy they drag the other brands to do the same.

But sometimes advertising gives us some jewels, although each time it costs more to find them. In the telling advertising agency we know that a good storytelling allows the brand to build a solid foundation with which to grow later. This avoids following trends and falling into the advertising fast-food where everything is worth a handful of likes.

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The spectacular Gatorade commercial: “Make them Sweat”

The Gatorade commercial “Make them Sweat” show us funny scenes of elite football players.

Gatorade is the official drink of UEFA, and so he wanted to demonstrate in his new global campaign. A campaign focused on those sensations that the big stars provoke in their rivals.

“Make them Sweat” is the Gatorade commercial starring Messi and Gabriel Jesus as big claims. At the same time, we also see female and male soccer players who turn to the same concept: “Make them sweat”.

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Top Commercials of history: “Bouncing Balls”, by Sony

Top Commercials of History: "Bouncing Balls" by Sony

We analyze the best commercial of the first decade of this century: “Bouncing Balls”, by Sony.

It was the year 2005 when Sony launched its Bravia TV, whose colors were unrivaled in the products of the competition. And his advertising campaign was not going to be left behind. The campaign “Color like no other” marked a turning point in the world of advertising, the kick-off to what we know today as “Branded Content” bringing together dozens of bloggers taking photos at the set.

More than 250,000 colored balls were used and the budget exceeded 25 million dollars. The objective? create a strong visual impact but convey a simple message: “Color like no others”. Today, in our top commercials of history, we analyze Sony’s “Bouncing Balls”: The best commercial of the decade.

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Spend a night in the Louvre Museum with Airbnb

The Louvre and Airbnb launched a contest where the winner can spend a night in the museum.

The Louvre Museum celebrates the 30th anniversary of the construction of its iconic glass pyramid. To celebrate, he has made an original contest in collaboration with Airbnb. The winner can spend a night in the famous museum.

It has been 30 years since architect Ieoh Ming Pei designed the Louvre’s glass pyramid. A work that has become an icon for France, standing at the height of the Eiffel Tower or the cathedral of Notre Dame.

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Game of Thrones Title Sequence made with Oreo

This Game of Thrones title sequence made with Oreo it’s a tribute to the last season of the TV Show.

The final season of Game of Thrones is here and everyone is starting to get nervous. We are talking about one of the best series in history (with permission from Lost and Breaking Bad) and brands do not want to lose a single opportunity to reach us.

The creative community has had in Game of Thrones an inexhaustible source of inspiration. We remember the fantastic redesign of the shields of Game of Thrones or that campaign of What would happen if the members of an advertising agency were in Game of Thrones?. At the brand level we have had the true Sky Game of Thrones marathon.

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Nike’s Shared Dream tells a beautiful story of friendship

Nike follows his “Dream Crazy” with “Shared Dream” where tells a beautiful story of friendship.

In the 30th anniversary of the slogan Just Do It, Nike wanted to launch a series of campaigns based on “Dream Crazy”. For this he has expanded his slogan with “It’s only crazy until you do it” to get a new creative strategy. Embedded in this strategy has revolutionized the policy with “Dream Crazy”, and vindicate feminism in sport with “Dream Crazier”.

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Mercedes-Benz history: The Journey that changed everything

“The Journey that changed everything” tells us a very important part of the history of Mercedes-Benz.

For a long time, having a Mercedes-Benz car was something completely aspirational. Many people wanted it, but very few could afford it. Having a Mercedes was synonymous with status, luxury, power. A label with which the brand has always felt comfortable and has known how to play their cards by taking models each more spectacular, in design, performance and price.

Everything changed when they realized that their target audience was greater and that many were starting to die. They should start targeting a younger audience to expand target if they wanted to survive. Thus, they began little by little to change their advertising campaigns, doing funny marketing actions in Zurich, or winks to the community as the Mercedes commercial based on Stranger Things.

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The emotional Ralph Lauren commercial: “Family is who you love”

The emotional Ralph Lauren commercial is about the family and introduces a homosexual couple for the first time.

Brands are changing the way they communicate with consumers. All are introducing the concept of storytelling in their ads to demand what society is asking for: a more egalitarian world, without discrimination of any kind. Thus, we see campaigns like Dove, which with #ShowUs tries to modify the vision that brands have always had about the role of women in advertising.

Now it is the turn of Ralph Lauren, who begins to adopt the concept of diversity in all its communication. Ralph Lauren’s latest ad, entitled “Family is who you love” wants to reclaim the concept of family.

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