Germany’s Women’s World Cup advert

The Germany’s Women’s World Cup advert shows the discrimination they have suffered because they are women.

Women’s football starts to be fashionable. In our country stadiums begin to fill and teams are more and more competitive in Europe. And, although progress is being made, we are still a long way from the female elite teams.

This summer the women’s world cup is celebrated in France and to celebrate it, the German women’s football team has made a tremendous ad to denounce the discrimination that soccer players still have today. We still like it more than that fantastic ‘Unstoppable For Iceland’ that left us all with our mouths open.

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The emotional Gillette’s commercial: “First Shave”

Gillette’s ad evokes the first shave that many men have done in their lives.

Gillette continues with its controversial advertising campaign. Its premiere with “The best a man can get” giving a twist to his concept created more than 30 years ago burned social networks with many detractors.

The reason? The adaptation of the slogan to the times that are running and everything a man can be today. An initiative that many beauty brands are adapting, thus capturing the feeling of society.

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Renault’s commercial is a tribute to Dungeons & Dragons

The last Renault commercial is a tribute in real image of the mythical series “Dragons and Dungeons”

The nostalgia marketing is being a resource very used lately by the big brands. And the 80s and 90s are a recurring time to turn to when we speak of nostalgia. Those children are today potential consumers that brands pursue to seduce.

And no wonder, feeling nostalgic reminds us of past memories. These memories improve our mood, reduce stress and have a positive effect on the future. If advertising manages to evoke those memories, the brand memory and the link with the consumer is strengthened. This is pure gold for any marketing campaign.

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“Rent a Finn” and learn to be happy

Finland’s tourism campaign encourages us to “Rent a Finn” to learn to be happy.

The season has come in which to advertise tourist destinations. The brands and tourist departments throw all the meat in the spit to make known their destinations. We recently talked about the bucolic Vueling commercial, and we have seen large advertising campaigns to promote Sweden and many other destinations. Now it’s Finland’s turn.

According to the UN, Finland is the happiest country in the world. If this statement is not enough to catch a plane tomorrow to the Finnish country, they have made a fun promotion campaign.

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The world’s smallest McDonald’s only for bees

The world’s smallest McDonald’s only for bees just opened.

Bees are one of the most important insects we have on our planet. They are the most important pollinating agents of the ecosystem and, nevertheless, their extermination is increasing. The use of toxics and industrialization are some of the reasons why we have fewer and fewer insects on the planet.

To celebrate World Bee Day, McDonald’s wanted to pay tribute to them. They have created miniature restaurants aimed at these insects. A project created by the NORDDDB agency in Sweden, when it was detected that many hives had been installed in the brand’s restaurants.

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“Cocaine Routes” brings you the cocaine with a personalized video

“Cocaine Routes” by Narcos allows us to create a personalized route to deliver the cocaine to our home.

Narcos Mexico is the popular continuation of the series that in its first two seasons was starring Pablo Escobar. Before there was a breake where they explained to us the investigations of Carlos Peña and the Cali Cartel, heir of the Escobar empire.

In his day, Netflix risked with the advertising campaign of Narcos. An aggressive and innovative marketing campaign that allowed them to flood social networks with positive comments about the series. And it was the kick-off to Netflix’s advertising and marketing strategy, which he then applied to his other products, playing with the message and the medium.

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The Vampire Poster: The opis that burns at dawn

“The Vampire Poster” is the original way to promote “The Passage”, the new Fox series.

The outdoor advertising does not stop surprising us. We have always liked that brands devote their creative resources to the realization of outdoor advertising campaigns. They have given us great ideas such as Purina’s opis to check if our dog has diseases. Or the interactive opis to alert pedestrians. Or the Reebok to encourage us to run faster.

Now we get another turn of the screw from Brazil, hand in hand with BETC/Havas. The idea is to promote the new series of vampires of the Fox: “The Passage” that will be broadcasted in the country of Rio de Janeiro.

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The Vueling commercial gives the kick-off to the summer

“Fall in love with summer” is Vueling’s new ad that gives the kick-off to the summer.

We are near June and the brands are starting to launch their summer campaigns. It is an attempt to advance to the star campaign of the summer: The one that Estrella Damm that is launched just before San Juan.

That is why Vueling has launched “Fall in love with summer”. The commercial with which the airline wants to seduce us to escape this summer. And is that we all smile when we play a holiday plan, a silly smile that tells us … we are in love with summer.

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TOP5: Sony best commercials of history

Best Sony Commercials of History

We analyzed the best ads throughout the Sony’s history

To talk about Sony is to talk about history. In 1946 Masaru Ibuka and Akio Morita decided to set up a company to create and repair electronic equipment. From there was born the Tokyo Telecommunications Engineering Corporation, aka Totsuko.

They continued to operate until 1958 when they began to use the Sony brand, a word fruit of the combination of several concepts: From the Latin “sonus” and “sonny boy” of the popular expression that describes a free and avant-garde person in Japan. Masaru Ibuka and Akio Morita began to expand their knowledge to create new markets.

Step by step they created a brand that reflected the vanguard of the Japanese country and became a reference company. It is known that Steve Jobs took Sony as a role model for Apple. Its minimalist aesthetics, sober design and corporate responsibility are elements that we can recognize in the Apple of this days.

The Walkman, Discman, Handycam, Playstation or the Triniton TV are some of the most memorable products created by the Tokyo company. And like big products, they needed big advertising campaigns. Today we are going to analyze the five best ads from Sony throughout the history.

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The Federation of Cardiology ad encourages us to have a dog

“Oh my Dog” is the new commercial from the Federation of Cardiology: Having a dog can save our lives.

It’s official, we’re fans of the campaigns of the French Federation of Cardiology. Last year, “Lucky Day” slipped into the top ten ads of 2018 with an original, fun and unexpected proposal.

Now, after the success of that campaign, they return with “Oh My Dog”, a new spot that warns us that having a dog is not saving our lives.

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“Veggie Hacks”, the original action for children to eat vegetables

“Veggie Hacks” is the original advertising campaign for supermarkets Vea for children to eat vegetables

Feeding at home is often a problem, especially if we have children. Children do not like vegetables and making them see that it is beneficial for them is often very complicated. Aware of this, there are many supermarkets that have carried out marketing campaigns to avoid this problem.
This is the case of Delhaize supermarkets that changed the name to the vegetables or the endearing advertisement of Plus Supermarkets so that we can eat better.

Under this premise comes the last advertising campaign of Vea supermarkets in Argentina. “Veggie Hacks” is an original initiative for children to eat vegetables at home in a … different way.

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The marketing and advertising strategy of Tesla

Marketing and Advertising strategy of Tesla

How has Tesla come to be a reference without spending money on advertising? We are going to analyze the Marketing and Advertising strategy of Tesla.

Tesla Motors is the pioneer company in the manufacture of electric cars. But, how has a company founded in 2003 been the car brand with more engagement over Audi, BMW, Toyota, Cadillac or Porsche? The result is a mix of marketing and advertising strategies that have made a difference.

A strategy that has revolutionized the automotive market and caught up with the big names in the industry. Today, in our series of marketing and advertising strategies for large companies, we are going to analyze Tesla’s marketing and advertising strategy.

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The action of BrewDog to prevent you from driving drunk

#ThrowBackCrash is the action of BrewDog to prevent you from taking the car when you have drunk.

The campaigns against alcohol and driving have always been impressive. The ads of the general direction of traffic have tended to the drama when reminding us that if we drink, we must not drive. But also car brands, aware of the problem, have carried out original campaigns to prevent you from driving drunk. Volkswagen, for example, launched a special 0,0 beer for those who must drive.

But the problem remains in many countries, one is Brazil. To raise awareness among Brazilians, BrewDog beer brand has made an original action during the carnival in Sao Paulo.

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The Burger King marketing action brings the food in a traffic jam

The Burger King marketing action in Mexico that brings you food if you are in a traffic jam.

Many times we have criticized Burger King when he focuses his advertising campaigns on attacking McDonald’s. We believe that the brand can find its own voice if it needs to face its rival. That’s why we celebrate when they deviate from that line to propose original and fun advertising campaigns.

This is the case of the last action of Burger King in Mexico. The Mexican capital is one of the most trafficked. Drivers spend 5 hours a day in the car to get to their homes. Aware of this, Burger King has decided to offer the delivery service to all those stuck in traffic.

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The Coca-Cola Commercial encourages us to waste less with “Let’s live more returnable”

“Let’s live more returnable” It is the last Coca-Cola commercial that encourages us to be more sustainable by returning waste.

In the telling, advertising agency we love the advertising campaigns carried out in Argentina. There is a lot of talent and creativity in the country, qualities that are rewarded year after year at the Cannes Advertising Festival. And more particularly, the creative department of Coca-Cola that has been providing great advertising campaigns for years.

So we remember the fantastic “Being Parents” where they explained the ups and downs of a couple and their first child. They have also had time to claim with “You had to be born here.”

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