The motivating ad for the Olympic Games: “Sport can change everything”

Motivador Anuncio para los JJOO de París 2024

The motivating ad for the Olympic Games prepares the Parisian capital for its edition of 2024.

The Olympic Games represent a before and after for the world in general. The athletes, who look forward to this moment to show that they are the best, the participating countries, that proudly wear the benefits of their lands and the host cities, which have enhanced their image worldwide.

Obviously, brands are not going to miss the opportunity to give us new and original advertising campaigns. A showcase of such magnitude is well worth it. And we started to have some examples preparing the ground.

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The best commercial of the year: ‘The truth is worth it’ – New York Times

‘The truth is worth it’ of the New York Times stands as the best commercial of the year at the Cannes Film Festival.

The Cannes Advertising Festival has left us the best advertising campaigns. We have seen the Grand Prix in all categories, as well as the best commercials at the Cannes Film Festival. But now we have to stop at the big winner, the piece that has won the best prize. The best commercial of the year.

“The Truth is Worth It”, of New York Times commercial created by the agency Droga5 was the winner in the Grand Prix category. An advertising campaign composed of five pieces: “Resolve”, “Rigor”, “Courage”, “Perseverance” and “Fearlessness”.

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The best commercials of the Cannes Advertising Festival 2019

Mejores Spots de Publicidad en Cannes

A list of the best commercials of the Cannes Advertising Festival.

The Cannes Advertising Festival has come to an end. We have already seen all the Grand Prix of Cannes 2019 and now it’s time to see the best commercials of the festival. Some commercials that must demonstrate a brand storytelling and that has been made to be passed through a screen. This includes content for television, film and online.

We leave you with the best commercials of the Cannes Advertising Festival.

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The Grand Prix of Cannes Lions 2019

Cannes Lions 2019

The Grand Prizes awarded at the Cannes Lions advertising festival.

The Festival of Advertising and Creativity of Cannes has come to an end. The Oscars of Advertising distribute their prizes to the best advertising campaigns. And is that all the world’s creative talent meets to choose the best jobs in the sector. Apart from the smaller prizes, the “Grand Prix” of each category is delivered every year. The best of the best of advertising. We leave you with the list of all the Grand Prix of the Cannes Lions Festival of 2019.

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Best Commercials of 2019

Best Commercials of 2019

Un listado actualizado de los mejores anuncios de 2019.

The year is reaching its equator and big advertising campaigns are already coming up. At the end of the year we usually take stock and give our list with the best commercials of the year, as we did with the best commercials of 2018. So we will be doing a compilation of the best commercials that come out during the year. Great creative ideas that may be left out of our list, but that undoubtedly deserve our full attention.

This 2019 is being marked without any doubt by the change that brands are championing. A change that has had its maximum exponent with the celebration of the feminine world-wide one of soccer of Germany. Big brands have bet openly to lead those changes that society has been claiming for some time.

As always, in the advertising agency telling we are telling you the latest news from the world of advertising, marketing and communication. We have done it in several ways that we encourage you to follow: Our blog, our twitterFacebook, Instagram and our new Youtube Channel.

We leave you with the best commercials of 2019.

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“Hashtags of Arts”, the campaign of the Museum of Fine Arts of Brazil

Hashtags of Arts connects new technologies and Social Media with Fine Arts.

Young people today spend more time than ever connected to social networks. Especially in Brazil, where it is considered the second most connected country after China. According to the consultancy Oliver Wyman, Brazilians spend an average of 3 hours and 56 minutes connected to social networks.

The same report points out that Cariocas are the ones who spend less time in a museum. So, how to increase attendance and make interesting the visit to the Museum of Fine Arts of Rio de Janeiro? Uniting the two disciplines with “Hashtags of Art”.

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The motivating LeBron James commercial with Rimowa

The motivating commercial of LeBron James to present the new line of suitcases Rimowa.

Rimowa is a German brand that is dedicated to the manufacture of high quality suitcases and accessories. It was founded in 1898 in Cologne, Germany. The brand has always moved in the luxury sector thanks to the high quality of its products. And he has always felt comfortable making collaborations with other German brands, such as Lufthansa and Porsche.

Now he turns 120 and celebrates with his advertising campaign “Never Still”. In 2018 he presented numerous short films with several athletes and designers. Roger Federer, Virgil Abloh and chef Nobu Matsuhisa. They were some of the celebrities and this year it’s the turn of LeBron James.

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Tramontina and Spotify team up to discover the flavors of music

The brand of kitchen Tramontina and Spotify team up to discover the flavors of music.

Music is an element that accompanies us in practically our entire life. There are times when we have it more present and others that less, but it always connects us with some lived moment, with some emotion or with some disconnection.

But have you stopped to think what your favorite song would like? This is what the kitchen utensils brand Tramontina and Spotify has done.

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The best commercials for women’s football

The best commercials for Women's Football

We analyze which are the best commercials for women’s football

Women’s football is in a sweet moment. After a long time, women who practice the king sport are beginning to be recognized all over the world. They are still far from their masculine counterparts as far as repercussion is concerned, but the trend is pushing them upwards.

Proof of this is the involvement of major brands in their advertising campaigns. The sponsors proudly wear their equipment and the investments destined to women’s soccer are being fired every year. The example of Nike’s emergence as a standard-bearer of the cause, followed by the other brands.

This trend is having a turning point with the Women’s World Cup that will be held in France. All the tickets sold, juicy amounts in retransmission rights and the big brands making an appearance. It’s marketing, friends.

That’s why today we are going to analyze the best commercials for women’s football. There are still few, but they are of a tremendous quality.

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McDonald’s and Spotify team up to offer you exclusive music

McDonald’s and Spotify have teamed up to offer consumers exclusive music in restaurants.

McDonald’s has a long list of collaborations with other brands behind it. We all remember the famous “Monopoly” of McDonald’s or the merchandising products that they gave us with each Happy Meal. They have had more successful collaborations and others that have gone unnoticed. But the attempt of the American multinational to go further when offering its products to customers is commendable.

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ING’s commercial for the Dutch women’s football team

The rocker ING commercial for the Dutch women’s football team.

There is little time for the Women’s World Cup to be held and this year the brands are showing its best. The first to give the shot was Commerzbank with its commercial for the German team. Then came Nike with his spectacular “Dream Further” to leave us surprised.

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WWF has started the longest streaming in the world: Stop Plastic Pollution

The longest streaming in the world shows us the time it takes for a plastic bottle to decompose.

The fight for climate change affects us all, and NGOs must increasingly squeeze their brains to get our attention. The National Geographic campaigns are a clear example that surprise and impact us.

Now, WWF wants to make us aware of the actions of the human being and how they influence our ecosystem. The plastic in nature is becoming an almost unsolvable problem. For this, WWF has launched a petition to the global leaders under the name of: “Stop Plastic Pollution”.

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Nike’s commercial for women’s soccer that has impacted the world

Nike’s commercial for women’s football: “Dream Further” that has impacted the world.

The Women’s World Cup is becoming strategically important for brands. It is an unbeatable opportunity to get on the positive current that women’s soccer is not offering. Recently we talked about the fantastic commercial of the German women’s soccer team, today it is Nike’s turn.

“Dream Further” is Nike’s ad for women’s football that continues with its campaign “Dream Crazy” started with Colin Kaepernick and the celebration of the 30th anniversary of the slogan “Just Do It”.

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