The emotional and emotional tribute of Nike to Kobe Bryant

Homenaje de Nike a Kobe Bryant | Mamba Forever

Nike pays tribute to Kobe Bryant with an advertising tribute before his funeral.

The death of Kobe Bryant, his daughter and the other components of the wrecked helicopter has shaken the world of sports. A loss difficult to understand for all those basketball lovers. And more in the case of Kobe Bryant, the successor of the mythical Michael Jordan.

In these cases you have to have tact to make any tribute, especially if they come from the brands that sponsored Kobe. You have to go with lead feet to want to say goodbye to the star and not try – let’s not forget, we’re in advertising – get a revenue as a brand.

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The emotional Ikea’s commercial after 80 years: “Next Generation”

Anuncio de Ikea | Next Generation

Ikea’s commercial shows us the importance of the brand in the lives of many people.

Ingvar Kamprad never have thought that her small furniture manufacturing company would become the big multinational it is now. A company that has reformulated the furniture manufacturing and marketing model to stand out from the competition.

A company that has managed to expand gradually giving great importance to segmented advertising by countries. We have talked long and hard about how the head office in Sweden grants absolute freedom to the creative departments of the different territories. Thus we have been able to enjoy great Ikea advertising campaigns, summarized in our report of the best Ikea ads that we made in our blog.
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The Coca-Cola campaign that invites us to reflect: “Open”

Campaña de Coca-Cola | Open

The new Coca-Cola campaign invites us to reflect and promote union

Coca-Cola is always a brand that has always been encouraging the population. He is the “coach” of consumers, that brand that tells us that everything is worth it. It is a brand that whenever there has been a crisis, has launched a campaign of encouragement. We all remember that fantastic “Reasons for believing in a better world” that we place in the n.2 position of the best Coca-Cola ads. Or “Te tocó nacer acá” that wanted to lift the spirits of the Argentine country.

Now, at a time where trolls, negative comments, discussions and Trump are on the internet, the brand has wanted to put a point of sanity. For this, it has launched a global campaign that invites us to reflect on everything we are doing.

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The best advertising campaigns in history

Best Advertising Campaigns of history

A list with the best advertising campaigns in history. Memorable ads that have transcended.

If there is something that defines the components of the advertising agency telling is the passion for advertising. Proof of this is that from time to time we publish in our blog a list with the best ads of each brand. Before but, we spent an exciting time recovering, analyzing and remembering those advertising campaigns to be able to make such a list.

And is that good advertising is one that transcends and endures in memory. And, although the ways of communicating have changed, a good idea will always be better than millions of euros invested in the media. Increasingly and, thanks to the spaces provided by current platforms, brands can tell their story without any time limit.

A trend that has given us authentic jewels of advertising. Micro-stories designed to last in our memory and thus achieve acceptance by that brand. Today we have put together a list with the best advertising campaigns in history. All the reports that, little by little we have been incorporating into our blog, causing debate on social networks and generating conversation around the brand.
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“Buy with your time”, Ikea allows us to use time as currency to pay

Compra con tu tiempo | Ikea

Ikea allows us to pay with our time in your Dubai store

If there is something other than the furniture that Ikea really does well, it is advertising. Each country has its own creative department collaborating with different advertising agencies. And the multinational center gives free rein to do all kinds of crazy things. So they achieves that different advertising campaigns are intertwined in short periods of time.

A covert race that only makes Ikea put on everyone’s lips. In the advertising agency telling we love this strategy and we already assessed in its day analyzing the best Ikea ads.

Now, from Ikea Qatar we have been surprised with a peculiar proposal: You can pay with the time it takes to get to the center.

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Google’s commercial to find famous movie scenarios

Anuncio de Google | Find Your Scene

Google’s commercial for the Oscars invites us to find famous movie scenarios.

The time when Google did not advertise has been forgotten. Immersed in a battle for the hardware of their products with Amazon, Microsoft and Apple, they must explain the benefits of their products. And they do it through their applications, which for so long have been creating, updating and optimizing.

This battle is also fought when marketing and advertising. We have seen how in the Super Bowl commercials, Google introduced us to how its voice manager worked with Loretta’s endearing commercial. Now he does the same to promote Google Maps and show people how much match he can get.

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The Starbucks story of a trans boy wins the Channel 4 award

Historia de Starbucks | Every name's a story

“Every name’s a story” is the Starbucks story that won the Channel 4 award

The brands are increasingly embracing the LGTBI collective in a natural way. We’ve seen stories like Sprite and his “No estás solx” or Kodak’s emotional story “Understanding” between a teenager and his father. Now it’s Starbucks‘ turn that has won the Channel 4 award with its “Every name’s a story” campaign starring a trans boy.

The story of Starbucks has been the winner of the contest held every year by the Channel 4 Diversity Fund, an initiative that rewards free advertising spaces worth a million pounds to advertising campaigns that support diversity.

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KFC’s innovative marketing campaign on Spotify

Campaña de Marketing en Spotify

KFC’s original Spotify marketing campaign hacking artists’ accounts

Throughout all our campaign analyzes, we are warning you: advertising evolves in a dizzying way. Creatives are constantly adapting to new formats, new social networks and must be up to date to learn about new trends. A rhythm of adaptation like never before and that makes today’s experts the trainees tomorrow.

New actors break into the picture to change the way consumers understand. An example is advertising in esports, which we have talked about so much. Or how to deal with marketing strategies in Tik Tok, Twitch or Instagram. There are great examples of brands that have known how to communicate are their audience. Burger King and his ingenious Instagram Stories, Post-It campaign with their custom remarketing banners or McDonald’s creating playlists on Spotify.

Precisely this music service is the protagonist of the KFC campaign, which has managed to strain advertising on Spotify Premium. Let’s see how.

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Telecom’s commercial “Max & Romain” is a tribute to friendship

Anuncio de Telecom | Max & Romain

Telecom’s commercial is a tribute to friendship since childhood

Bouygues Telecom has been doing things well at the time of advertising. The French telecommunications company has been delighting us for some time with original advertising campaigns, such as references to the Netflix series or the funny Christmas story. Now, he has decided to get us excited again with a friendship story entitled “Max & Romain”.

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“Love Takes Action” the emotional commercial of New York Life

Anuncio de New York Life

The insurance company celebrates 175 years of history with an emotional ode to love.

There are brands that are linked to the Super Bowl. One of them is the New York Life insurer that issued its ad every year at the show breaks. It was like that during the 70s and 80s but since then the brand has remained on the sidelines. This time he returns after 30 years to celebrate a very important milestone of the company: Celebrate 175 years of life.

According to Kari Axberg, vice president of marketing for the brand: “The 175th anniversary offers us a unique opportunity to make a powerful statement about our brand and our role in people’s lives.” And is that the commercial of New York Life is undoubtedly one of the best Super Bowl Commercials of 2020.

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