Heineken’s commercial during the pandemic shows us the reality behind the video calls.
The majority of ads launched during the Covid19 pandemic resemble each other. The duration of the quarantine, but, has managed to get the creatives to put themselves together to offer small original stories full of humanity. This is the case of the Nivea ad #ShareTheCare, the optimistic Coca-Cola ad or the motivating Nike commercial to come back in a big way.
This time, Heineken has chosen to bring a little humor to all the situations we are experiencing. And video calls have become an essential part of this confinement. With “Connections”, the Dutch multinational gives us a smile with absurd situations during calls.