The latest ad from Mercedes is inspired by the popular TV Show ‘Stranger Things’
There are times when you create an advertising campaign have the opportunity to benefit from a successful event and the brands usually miss that opportunity. Just remember the campaigns related to viral internet moments, special holidays like Halloween or, in this case a TV show.
The last ad of Mercedes is based on the popular TV Show ‘Stranger Things’, one of last year’s hits in the American broadcaster Netflix that combine good script and an aesthetics of the 80 impeccably performed. If you have not yet seen it we recommend you do it immediately before the second season begins.
We’ve already been talking on the out blog that Mercedes advertising is changing. If it used to be an inaccessible brand for certain sectors of the population, it is now trying to build an image that seduces a younger audience. For this, he has been carrying out more dynamic and fresh advertising campaigns.
‘Encounter’ is the latest ad from Mercedes and have been based on ‘Stranger Things‘ to present the ‘Remote Parking Assist‘, a smartphone app in which you can remotely control the car. In the TV ad, some children with a bicycle meet to see a gentleman who comes home proudly driving his Mercedes. With the passage of the days these children group are being more to see with curiosity that happens in that house when the man arrives with his car.
An original advertisement that gathers the eighties aesthetics of the series and that classic autumn atmosphere of a small town USA of the time to show us something that for kids, it seems magic.