The Dragon Ball commercial that will return you to childhood

Spot de Dragon Ball Kakarot

The “Dragon Ball Kakarot” commercial that appeals directly to nostalgia and will return you to childhood.

One of the most popular anime is without a doubt Dragon Ball. The work created by Akira Toriyama has been with us for almost 30 years and it is in full shape: Goku will be one of the Tokyo 2020 Olympics ambassadors, the tv show has finished a new arc with Dragon Ball Super and fans of the saga enjoy the latest video games released.

And it is that the series has been able to stay alive thanks to the games made by different companies. Dragon Ball FighterZ has been the summum of perfection when it comes to recreate with maximum fidelity the fighting of the series. The play, created by Arc System Works has catapulted the franchise until it takes the game to EVO tournaments, the biggest fighting games events (in his day we talked about the consecration of e-sports here).

Now a new Dragon Ball game is ready that will reliably capture all the events of the Z arc until its end. To do this, they have carried out an advertising campaign that appeals to nostalgia.

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The consecration of esports in advertising

Consagración de los eSports en la publicidad

The figures in the latest live events bluntly close any doubt about eSports.

eSports are already a reality. And they have burst into force to change the rules of advertising and marketing. The latest events related to video games have yielded some dizzying numbers that all brands must take into account.

The Fortnite World Cup held in New York, the FIFA eWorld Cup in London and the famous EVO in Las Vegas are the standards of the new fashion trend. The eSports arrive strongly and brands must take advantage of their popularity to reach a young and very prepared audience.

In his day we talked about how eSports can be an opportunity for brands and how Fortnite is a turning point in advertising and marketing. Now we are going to see their evolution and how they are breaking audience records.

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