Big brands start to make advertising strategy in Instagram Stories to create brand interactions at zero cost.
Big brands already include an advertising strategy in Instagram Stories within their marketing budget. Aware of the great return they have, they do not hesitate to create micro-stories that allow them to create brand interactions at zero cost.
And it is that times change and we must adapt to new platforms and social networks. It is not trivial that our report “How to use Instagram Stories in your marketing strategy” is one of the top readings of our blog. The brands are aware of the potential of the popular social network.
Today we bring you the latest advertising campaign for Burger King on Instagram Stories. Thanks to it, it allows customers to place their orders through the social network. According to Bianca Shen, head of Burger King Iberia: “Having innovative possibilities that allow our customers to place their orders easily and conveniently, is one of our priorities.If you can also do it in a funny way and through Instagram, much better. For us it is a pleasure to be able to continue working on innovative and impact-related actions always to the needs of our customers”.
You only have to access the “Whopper Stories” of the official account of the brand in Spain (@Burgerking_es) and answer the questions that are being asked. Once answered, you can contact via private message to obtain your order in the nearest chain.
The result? More than 270,000 brand interactions at zero cost, 30,000 hamburgers served and a 10% increase in followers.