Orange Christmas advert introduces us to “Unicorn Grandad”

Anuncio de Navidad de Orange | "Unicorn Grandad"

Orange’s Christmas advert features a grandfather, a granddaughter, and a unicorn filter.

Despite the inconvenience caused by the pandemic, the Christmas holidays remain a very special time. Although this year we have to do them in a small committee, the important thing is to be with our loved ones with good sense and common sense.

The Christmas adverts of the big brands reflect this. There are those that adapt to the current situation such as the Amazon Christmas advert, there is a fabled strip like the Coca-Cola Christmas advert or those that appreciate the effort of health personnel such as the Intermarché advert.

Orange’s Christmas advert introduces us to an endearing grandfather, his granddaughter and a peculiar unicorn filter as the central axis of the story.

Read more

Intermarché’s Christmas advert is a tribute to the hospital staff

Anuncio de Navidad de Intermarche

The Intermarché Christmas advert is a tribute to all healthcare personnel.

This year, a tribute to health personnel could not be missing in the Christmas adverts. Those who are, without a doubt, one of the great protagonists that this 2020 has brought us.

This tribute has been made by Intermarché, which with its Christmas campaign narrates an emotional bond between a nurse and a family in the father’s recovery. A message of gratitude to all healthcare personnel for their response to the health emergency caused by Covid19.

Read more

Top 10: Ten Best Commercials of 2020

Ten Best Commercials of 2020

We have chosen the ten best commercials of 2020. Discover the best advertising campaigns and adverts that have been released this 2020.

This 2020 has been marked and will be remembered as the year when a global pandemic completely changed our lives. A horrible year where more than a million people have died and more than 60 million have been infected. A year where lives stopped on March and at the end of the year they have not yet finished starting. A year in which brands have used their communication channels to recommend that people stay at home with their #StayHome.

Despite everything, you have to take stock of everything that happened. And in our little world where we talk about advertising and marketing, it’s time to review, analyze and list the best commercials of 2020. Although there are two completely different scenarios (one from January to March, and the rest of the year) creativity and ingenuity have managed to bring out true advertising gems.

As always, at the telling, advertising agency we have been publishing the most relevant news from the world of advertising and marketing. And now it’s time to take stock and, just as we did with the ten best commercials of 2019 and 2018, decide the ten best commercials of 2020. Shall we start?

Read more

Apple’s Christmas commercial promotes its HomePod Mini

Anuncio Apple | Magic of Mini

“The Magic of Mini” is Apple’s Christmas commercial promoting its HomePod Mini.

It is not that Apple’s Christmas commercial has been made to wait, it is that the Christmas commercials have been advancing in recent years. The beginning of December marked the start and the bulk appeared two weeks before the festivities. Now everything has changed, the globalization of Black Friday as well as the need to advance Christmas shopping have forced brands to launch their Christmas campaigns in mid-November.

After the successful commercials of Coca-Cola, Amazon or Lotteries, it is the turn of another of the Christmas classics: Apple. And this year he wanted to promote his brand new product, aware that it could be a best seller this holiday season: The HomePod Mini.

Read more

Carrefour’s Christmas commercial has a letter as its main axis

Anuncio de Navidad de Carrefour | The Letter

“The Letter” is Carrefour’s Christmas commercial with a letter as the main axis.

This year is especially difficult for those who want to celebrate Christmas in a traditional way. During the current situation, we recommend not shopping in malls with crowds of people, or getting together to celebrate family holidays. The recommendation from the telling, advertising agency is to have common sense and good sense these days. We can celebrate these days, but heeding the government’s recommendations. For those who want to give gifts, choose to buy in the local store and on days with less influx.

Department stores are aware and that is why they are promoting online shopping with delivery service. This is the case of Carrefour’s Christmas ad, which takes advantage of the context to reinforce its brand purpose.

Read more

“Victory Swim”: Nike’s powerful commercial for its new swimsuits

Anuncio de Nike | Victory Swim

Nike presents its new line of swimsuits with “Victory Swim” a powerful commercial to empower women.

It is worthy of example what Nike is doing with its communication. It has found a line that allows it to continue growing as a brand without leaving behind its values. When it seemed that it had already peaked in the world of advertising, they surprised with “Air”. When they could not aspire to excel, they changed the pattern with the sponsorship of Colin Kaepernick and his stance against Trump. And in the midst of a pandemic they managed to launch one of the most brutal spots in recent years with “You Can’t Stop Us”.

Now they are taking another step in advertising excellence with their ad to present their new line of swimsuits. A series of women’s full coverage swimsuits and hijabs to make swimming more inclusive.

Read more

Absolut’s animated commercial: “It’s in our spirit”

Anuncio animado de Absolut | "It's in our spirit"

Absolut’s animated commercial is a spectacular short titled “It’s in our spirit.”

In the telling advertising agency we love advertising campaigns carried out in animation. In its day we value the best animated commercials, pieces of tremendous quality that due to their condition are timeless.

We are aware that animation is not an easy resource for brands. It requires time, patience and precision, qualities that unfortunately are not distilled in a world where communication is consumed in fast food mode. But despite everything, real gems continue to arrive.

This is the case of the latest Absolut campaign, a spectacular animated short to encourage us to socialize again whenever possible.

Read more

McDonald’s Christmas commercial for 2020 brings out our Inner Child

Anuncio de Navidad de McDonald's | Inner Child

“Inner Child” is McDonald’s Christmas commercial for 2020 that reminds us of the child in us.

The battle continues to see who makes the best commercial this Christmas. After Coca-Cola left the list very high with “The Letter” and that John Lewis and Sainsbury’s have not been able to reach for the moment, it is McDonald’s turn.

La multinacional americana ha lanzado su anuncio de Navidad para recordarnos el niño que llevamos dentro. Con “Inner Child” buscan el lado más sentimental del consumidor y que, a pesar de la situación tan complicada que estamos viviendo, el niño que llevamos dentro siempre nos acompañará.

Read more

Sainsbury’s Christmas advert: “Food is Home. Home is Christmas”

Anuncio de Sainsbury's de Navidad

Sainsbury’s Christmas advert is an exercise in nostalgia for better times.

The UK supermarket chain is one of John Lewis’s great rivals when it comes to making Christmas adverts. Every year the two networks try to improve and win the title of best Christmas advertisement. There have been years in which the dispute has been close, others in which it has not. But there is certainly a commendable effort to improve and differentiate yourself from the rest.

Some of Sainsbury’s Christmas adverts have won the award for best Christmas holiday advert. We all surely remember the fantastic story of the First World War, the catchy song sung by James Corden in “The Greatest Gift” or the best Christmas advertisement of 2017 “Every bit of Christmas”.

For this 2020, Sainsbury’s has prepared a separate campaign in three parts. The motto “Food is Home. Home is Christmas” wants to convey a message of unity and familiarity.

Read more

John Lewis’s advert for this Christmas: “Give A Little Love”

Anuncio de John Lewis | Give a Little Love

John Lewis’s advert is titled “Give A Little Love” and is made by various animators.

In a globalized world, what was once an event expected only in the UK has now become a global phenomenon. It didn’t take long for John Lewis’s commercials to go viral and be seen around the world. Each year has marked the starting of the Christmas campaign.

But in a globalized world, other brands also want their dose of prominence. That is why each year the Christmas adverts are released even before, so that consumers can share it without being overshadowed by others. The christmas adverts for Lego, Amazon and Coca-Cola have already been released, and today it is the turn of the John Lewis Christmas advert.

Read more

Disney’s Christmas Commercial for 2020: “From Our Family To Yours”

Anuncio de Navidad de Disney 2020

Mickey Mouse and family traditions are the main protagonists of Disney’s Christmas commercial.

The Christmas commercials of the big brands continue to be released. We have already seen Amazon’s Christmas commercial, Coca-Cola and Lego. More and more brands are moving forward to launch their Christmas campaigns, a luxury that was previously owned by the John Lewis commercial and his endearing stories.

Today is Disney’s turn, with a story centered on Mickey Mouse and family traditions for Christmas. A three-minute short of the same quality as a Pixar story.

Read more

Coca-Cola’s Christmas Commercial: “The Letter”

Anuncio de Navidad de Coca-Cola | La Carta

Coca-Cola’s emotional Christmas commercial celebrates 100 years of the brand’s Christmas ads.

When we talk about Christmas commercials, Coca-Cola certainly comes to mind. Not in vain he has been making announcements for these dates for 100 years and all of them have marked us in one way or another.

This year is especially difficult for brands. Encouraging family gatherings does not seem like the best of ideas and brands try to move without going into too much detail. We’ve seen it in the Amazon Christmas ad, and we see it in this one from Coca-Cola.

Read more

Amazon’s Christmas Commercial: “The show must go on”

Anuncio de Navidad de Amazon | The show must go on

Amazon’s Christmas commercial invites us to keep going despite the pandemic.

The Christmas commercials are each year the most anticipated. It is, along with the Super Bowl, the time when brands throw all the meat on the grill. One of the most active brands is Amazon, which has one of the peak moments of the season in its Christmas campaign. And it is the first to present a Christmas advertisement linked to the pandemic that we are experiencing.

A totally different ad than the Christmas ads made previously and that had their boxes as the main protagonists. And that is the challenge that brands face for this Christmas campaign, a balance between the commercial and the emotional message in a world radically different from last year.

Read more

The best LGBTQ commercials and Pride movement.

Best LGBTQ Commercials

We list the best LGBTQ commercials and Pride movement.

Brands have been naturally embracing the LGBTQ collective and the Pride movement. Values such as inclusivity, consistency and authenticity are very sweet to brands. And not only because this movement represents 3$ million in purchasing power, but because 54% of Millennials say they prefer to buy brands aware of the LGBTQ movement before others that do not focus on equality.

Step by step we have seen how brands turn to advertising, marketing and sponsorship campaigns. Especially Pride Day, which is celebrated every June 28 to commemorate the Stonewall riots in 1969. The raids carried out by the police in the popular New York bar and the consequences suffered by the group led to a wave of spontaneous demonstrations and violent for the first time in favor of the community.

Society is changing to become more sustainable, egalitarian and inclusive, and with it brands, who have not hesitated to offer large advertising campaigns to raise awareness in the rest of the world. Today we are going to review the best LGBTQ commercials and the Pride movement.

Read more

The emotional Volvo commercial and the seat belt: “A Million More”

Volvo’s emotional commercial shows its proud about seatbelt implementation.

The three-point belt was first implemented on a Volvo PV 444 to minimize damage in accidents. The car also featured a laminated windshield and a body with an anti-impact structure.

Immediately, the press and citizens threw their hands at their heads. A pressure very similar to the one that currently arises on compromised issues but without the existence of the internet.

Now, the Swedish brand is taking heart from the decision it made in its day with “A Million More”, an emotional advertising campaign.

Read more