The spectacular animated film of 7up: “Free of sugar”

The animated film of 7up “Free of Sugar” presents an animated piece of the highest quality.

Usually when advertising agencies are commissioned an advertising campaign or an ad, we usually think of commercials filmed in real environments. It rarely occurs to us to carry out animated advertising campaigns.

This is what the 7up soft drink brand has done to present us its latest campaign: “Free of sugar”. The animated film of 7up is directed by Brazilians Vetor Zero and directed by Diogo Kalil. A work of the highest quality rarely seen in an advertising campaign.

And is that 7up takes sides in the current trends in the world of food. Drinks with less sugar and artificial flavours, looking for that public that wants to abandon the sugary drinks of a lifetime.

With an aesthetic of vintage style, the characters of the animated film of 7up sail through a cloying ocean to reach a world free of sugar, as are the lands of 7Up.

Via | Reason Why

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