The Marks & Spencer Christmas ad features the popular bear: Paddington.

The popular bear Paddington, one of the most famous characters in British children’s literature, is the star of the Marks & Spencer Christmas ad. After a week full of Christmas ads, the big chain stores can now focus on sales this holiday season.

The last advertising campaign is the Marks & Spencer ad, titled “Paddington and the Christmas Visitor”. The brand gives prominence to one of the most beloved characters in British children’s literature: The Paddington Bear. Created by Michael Bond in 1958, the Paddington bear has sold more than 30 million copies worldwide.

And is that British children’s literature has a catalog of endearing characters that we would like to us. That allows them to create countless new adventures and situations. In this case, the Marks & Spencer ad tells us the tender story in which Paddington saves Christmas from his neighbors without realizing it.

It all starts when Paddington confuses a thief with Santa Claus. His illusion and insistence will lead the characters to return the gifts and realize that what was done was wrong. The Marks & Spencer ad was broadcast just before the theatrical release of the second Paddington Bear movie in the UK.

Via | La Criatura Creativa