A grandfather lifting weights is an endearing story that has been viral.
Christmas is coming and brands are rushing to launch their advertising campaigns. In a time with so much publicity noise, there are those who prefer to launch their campaign in mid-November and advance to the Christmas campaign. There are other brands that prefer to wait until the last week to move with their message and generate a positive impact.
These holidays have been campaigns of all kinds. Most undoubtedly conditioned or marked by the main protagonist of this 2020: Covid19. But we could agree that, of all, “The Letter” from Coca-Cola is the best that has been published. Well, today we will see an ad that could almost overshadow it. Popularly known as “the commercial of the grandfather lifting weights”, it has moved the networks and has already had more than 10 million views only on YouTube.