‘The truth is worth it’ of the New York Times stands as the best commercial of the year at the Cannes Film Festival.
The Cannes Advertising Festival has left us the best advertising campaigns. We have seen the Grand Prix in all categories, as well as the best commercials at the Cannes Film Festival. But now we have to stop at the big winner, the piece that has won the best prize. The best commercial of the year.
“The Truth is Worth It”, of New York Times commercial created by the agency Droga5 was the winner in the Grand Prix category. An advertising campaign composed of five pieces: “Resolve”, “Rigor”, “Courage”, “Perseverance” and “Fearlessness”.
We live in a time where social networks allow the fake news to run at ease. A tool that governments do not hesitate to use to manipulate public opinion. The New York Times defends the fact of explaining the truth, making public the work of its journalists and their methods when it comes to getting the information to write the news.
According to Rebecca Skinner, the jury president of the Cannes Film Festival: “There were times when the jury was divided discussing different pieces, but when we arrived at the GP the decision was unanimous, it is a piece that speaks to the truth, that is something that society wants.” This particular idea and its core were so Well complemented by the craft and every aspect of it, which was immersive, you never go outside.”
Thus, “The Truth is Worth It” stands as the best commercial of the year with a simplistic, effective and efficient edition. Which perfectly explains all that process that the journalist goes through to get his news. We leave you with all the pieces.
Grand Prix – “The truth is worth it”
Related: Best Commercials in Cannes 2019
Related: Grand Prix in Cannes 2019
Via | Latin Spots