Ikea’s commercial shows us the importance of the brand in the lives of many people.
Ingvar Kamprad never have thought that her small furniture manufacturing company would become the big multinational it is now. A company that has reformulated the furniture manufacturing and marketing model to stand out from the competition.
A company that has managed to expand gradually giving great importance to segmented advertising by countries. We have talked long and hard about how the head office in Sweden grants absolute freedom to the creative departments of the different territories. Thus we have been able to enjoy great Ikea advertising campaigns, summarized in our report of the best Ikea ads that we made in our blog.