THE BEST IKEA ADVERTISING CAMPAIGNS

Here you will find the best advertising campaigns of IKEA!

In the telling advertising we love the advertising campaigns of IKEA. Each country has its own creative department and they have total freedom from the Swedish brand.

Thus, Ikea gives us a series of advertising campaigns, advertisements, outdoor advertising actions and new media that always leave us speechless. If you are one of those who enjoy watching Ikea’s advertising campaigns, this is your site.

Ikea typography made with sofas: “Soffa Sans”

Tipografia de Ikea | Soffa Sans

The Ikea typography made with sofas aims to demonstrate the new sofa planning tool.

We’ve been saying for some time that Ikea is becoming one of the best advertisers. The total freedom granted to the different creative departments and advertising agencies provide memorable campaigns. Not only are you analyzing the best Ikea commercials, but also seeing the best marketing campaigns of the Swedish multinational.

Now from Ikea London they surprise us with the creation of a typography made with sofas: The “Soffa Sans”.

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Ikea furniture is now more accessible for people with disabilities

Ikea has developed some accessories to make its furniture more accessible to people with disabilities.

Since it was founded in 1943 in Småland, Ikea has always defended the same philosophy. “Create a better day by day for most people. Offering a good, functional and affordable home products. “ A philosophy that has earned them to become a benchmark around the world when it comes to decorating your home.

Now, the brand makes Ikea furniture more accessible to people with disabilities, has joined with the NGO Milbat and Access Israel to develop accessories that help existing furniture to be more accessible.

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The Kama Sutra of Ikea to achieve the greatest satisfaction in your bedroom

The Ikea Kama Sutra arrives, a guide to achieve the greatest satisfaction in your bedroom.

How to meet the needs of people in the bedroom? That is the question that has been asked in IKEA USA, how they can improve our satisfaction in the bedroom. And the result has been a campaign where nothing is what it seems, a guide to the best positions in the bed: the Ikea Kama Sutra arrives.

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The Ikea curtains that purify the air

Cortinas de Ikea anticontaminantes

The Ikea curtains purify the air thanks to a technology that breaks down the polluting airs.

Air pollution has become one of the greatest risks to our health. According to OMS, one in eight people dies from diseases caused by this problem.
And the problem is not the air we breathe outside the home, in some places pollution can be up to five times greater inside our house.

To mitigate this problem, Ikea has created curtains that help purify the air. A team of engineers, specialists and designers have created a technology that allows us to break down the most common air pollutants in our home, such as odors or formaldehyde.

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The Ikea nightclub where, instead of dancing, you will fall asleep

Ikea has created a nightclub done instead of dancing, you will fall asleep.

We like the Ikea campaigns when they refer to the rest sector. We have seen really original pieces like “Insomnie Tweets” where they gave mattresses to all those who suffered from insomnia. We’ve also seen Ikea ads that help you sleep better. Now they return to the charge turning the concept of partying with friends.

The campaign is titled “Tonight is to sleep” and shows us what a party would be like in a nightclub. And the Ikea nightclub has a central court full of beds and the waiters serve you tea instead of cocktails. In the toilets, people brush their teeth instead of touching up their makeup. When leaving, a stop with milk bowls with cereals instead of pizzas and kebabs.

According to Laurent Tiersen, Marketing Manager of the brand in the UK “Frequently the modern lifestyle leads us to deny or ignore the importance of a good night’s sleep.”

Via | Reason Why

 

‘Cook this page’ by Ikea, great posters with recipes for cooking

Cook this page by Ikea is a great initiative to help you cook. Through posters with instructions to put everything in the oven.

We like IKEA initiatives in marketing and advertising in different countries. The Swedish brand gives creative agencies total freedom to carry out creative and original marketing actions.

This is the case of the last action in Toronto. Cook this page by Ikea wants to help us cook new products in a different way. A great idea translated in a very visual posters where we can place the products and then put them in the oven.

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‘Insomnie Tweets’: An Ikea Social Media campaign against insomnia

‘Insomnie Tweets’ is an Ikea Social Media campaign against insomnia among Twitter.

We liked this Ikea Social Media Campaign against insomnia in Twitter maked in Paris. Titled ‘Insomnie Tweets’ is a campaign against insomnia that rewards those who can not sleep with a new mattress. The campaign is curious and original.

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