The Ikea Canada advert encourages us to take an active attitude towards sustainability.
The emergence of Covid19 has shown that climate change and sustainability are vital for future development. And that is what Ikea relies on to launch its latest advertising campaign. The Swedish multinational invites all inhabitants to save the planet by carrying out small daily actions.
Many brands have used sustainability and respect for the environment as one of the pillars in their business strategy. A clear example has been the last Estrella Damm campaign. This is how Ikea encourages us to be more sustainable.