THE BEST IKEA ADVERTISING CAMPAIGNS

Here you will find the best advertising campaigns of IKEA!

In the telling advertising we love the advertising campaigns of IKEA. Each country has its own creative department and they have total freedom from the Swedish brand.

Thus, Ikea gives us a series of advertising campaigns, advertisements, outdoor advertising actions and new media that always leave us speechless. If you are one of those who enjoy watching Ikea’s advertising campaigns, this is your site.

The Ikea advert that encourages us to change things: “One Little Thing”

Anuncio de Ikea | One Little Thing

The Ikea Canada advert encourages us to take an active attitude towards sustainability.

The emergence of Covid19 has shown that climate change and sustainability are vital for future development. And that is what Ikea relies on to launch its latest advertising campaign. The Swedish multinational invites all inhabitants to save the planet by carrying out small daily actions.

Many brands have used sustainability and respect for the environment as one of the pillars in their business strategy. A clear example has been the last Estrella Damm campaign. This is how Ikea encourages us to be more sustainable.

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The Ikea campaign reformulates the fable of “The hare and the tortoise”

Campaña de Ikea | La liebre y la tortuga

The latest Ikea campaign in the UK reformulates the classic tale of “The Hare and the Tortoise”.

Society and brands are returning to normal after Covid19. During the confinement, Ikea was one of the most active brands in making the population aware of the risks of leaving home. The different creative departments in each country used images from other campaigns to make their spots, and the brand launched a global message under the slogan #StayHome.

Little by little we are returning to the daily routine and brands begin to launch advertising campaigns to use. This is the case with the latest Ikea advertising campaign in the UK, which reformulates the old fable from the tale of “The Hare and the Tortoise”.

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“Ikea Home Lessons”, another great Ikea ad using snippets already used

Ikea Home Lessons

“Ikea Home Lessons” is another great Ikea advertising campaign with images from other spots made.

The marketing and advertising strategy that Ikea has followed is peculiar. Each country has its advertising agency that carries out the campaigns according to the reality of the region. The plant gives you complete freedom to do as you please, following a few style guidelines. This causes each country to launch the advertising campaigns it deems appropriate and as a result there is always an advertisement for the brand present in the media.

An advantage of using this system is that the brand has huge material recorded in different countries. Communication between creative departments in each country has made it possible to create “Ikea Home Lessons” using recorded material from each advertising campaign.

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The Best Commercials of 2020

Best Commercials of 2020

We analyze the best commercials of 2020 so far

The year 2020 has reached its equator and it does very tired. Even so, it has provided us with great advertising campaigns. At telling, advertising agency we take stock at the end of the year and we will prepare an exquisite selection of the best adverts made this year. So we did it with the best commercials of 2018 and the best commercials of 2019. At the moment we make a small sneak peek without any order of the best ads that have come out to date. You will surely find great advertising campaigns that are left out of this selection, but those that are have undoubtedly been the ones that set the pace.

2020 will be marked by the Coronavirus. We have practically three months of conventional advertising and three strenuous months where brands have had to adapt to the pace set by Covid19. During these days of confinement we have made a specific compilation of the best ads for the Covid19 but now it is time to put them all together and see how they resist compared to traditional ads…

This is possible because at the telling, advertising agency we are up to date with the latest news from the world of advertising, marketing and communication. And we have captured it on our blog, telling_things twitter, our Facebook, our Instagram under the user telling_things and our YouTube channel.

We leave you with the best commercials of 2020.

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The emotional Ikea’s commercial after 80 years: “Next Generation”

Anuncio de Ikea | Next Generation

Ikea’s commercial shows us the importance of the brand in the lives of many people.

Ingvar Kamprad never have thought that her small furniture manufacturing company would become the big multinational it is now. A company that has reformulated the furniture manufacturing and marketing model to stand out from the competition.

A company that has managed to expand gradually giving great importance to segmented advertising by countries. We have talked long and hard about how the head office in Sweden grants absolute freedom to the creative departments of the different territories. Thus we have been able to enjoy great Ikea advertising campaigns, summarized in our report of the best Ikea ads that we made in our blog.
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“Buy with your time”, Ikea allows us to use time as currency to pay

Compra con tu tiempo | Ikea

Ikea allows us to pay with our time in your Dubai store

If there is something other than the furniture that Ikea really does well, it is advertising. Each country has its own creative department collaborating with different advertising agencies. And the multinational center gives free rein to do all kinds of crazy things. So they achieves that different advertising campaigns are intertwined in short periods of time.

A covert race that only makes Ikea put on everyone’s lips. In the advertising agency telling we love this strategy and we already assessed in its day analyzing the best Ikea ads.

Now, from Ikea Qatar we have been surprised with a peculiar proposal: You can pay with the time it takes to get to the center.

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Ikea typography made with sofas: “Soffa Sans”

Tipografia de Ikea | Soffa Sans

The Ikea typography made with sofas aims to demonstrate the new sofa planning tool.

We’ve been saying for some time that Ikea is becoming one of the best advertisers. The total freedom granted to the different creative departments and advertising agencies provide memorable campaigns. Not only are you analyzing the best Ikea commercials, but also seeing the best marketing campaigns of the Swedish multinational.

Now from Ikea London they surprise us with the creation of a typography made with sofas: The “Soffa Sans”.

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Ikea furniture is now more accessible for people with disabilities

Ikea has developed some accessories to make its furniture more accessible to people with disabilities.

Since it was founded in 1943 in Småland, Ikea has always defended the same philosophy. “Create a better day by day for most people. Offering a good, functional and affordable home products. “ A philosophy that has earned them to become a benchmark around the world when it comes to decorating your home.

Now, the brand makes Ikea furniture more accessible to people with disabilities, has joined with the NGO Milbat and Access Israel to develop accessories that help existing furniture to be more accessible.

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The Kama Sutra of Ikea to achieve the greatest satisfaction in your bedroom

The Ikea Kama Sutra arrives, a guide to achieve the greatest satisfaction in your bedroom.

How to meet the needs of people in the bedroom? That is the question that has been asked in IKEA USA, how they can improve our satisfaction in the bedroom. And the result has been a campaign where nothing is what it seems, a guide to the best positions in the bed: the Ikea Kama Sutra arrives.

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The Ikea curtains that purify the air

Cortinas de Ikea anticontaminantes

The Ikea curtains purify the air thanks to a technology that breaks down the polluting airs.

Air pollution has become one of the greatest risks to our health. According to OMS, one in eight people dies from diseases caused by this problem.
And the problem is not the air we breathe outside the home, in some places pollution can be up to five times greater inside our house.

To mitigate this problem, Ikea has created curtains that help purify the air. A team of engineers, specialists and designers have created a technology that allows us to break down the most common air pollutants in our home, such as odors or formaldehyde.

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The Ikea nightclub where, instead of dancing, you will fall asleep

Ikea has created a nightclub done instead of dancing, you will fall asleep.

We like the Ikea campaigns when they refer to the rest sector. We have seen really original pieces like “Insomnie Tweets” where they gave mattresses to all those who suffered from insomnia. We’ve also seen Ikea ads that help you sleep better. Now they return to the charge turning the concept of partying with friends.

The campaign is titled “Tonight is to sleep” and shows us what a party would be like in a nightclub. And the Ikea nightclub has a central court full of beds and the waiters serve you tea instead of cocktails. In the toilets, people brush their teeth instead of touching up their makeup. When leaving, a stop with milk bowls with cereals instead of pizzas and kebabs.

According to Laurent Tiersen, Marketing Manager of the brand in the UK “Frequently the modern lifestyle leads us to deny or ignore the importance of a good night’s sleep.”

Via | Reason Why

 

‘Cook this page’ by Ikea, great posters with recipes for cooking

Cook this page by Ikea is a great initiative to help you cook. Through posters with instructions to put everything in the oven.

We like IKEA initiatives in marketing and advertising in different countries. The Swedish brand gives creative agencies total freedom to carry out creative and original marketing actions.

This is the case of the last action in Toronto. Cook this page by Ikea wants to help us cook new products in a different way. A great idea translated in a very visual posters where we can place the products and then put them in the oven.

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‘Insomnie Tweets’: An Ikea Social Media campaign against insomnia

‘Insomnie Tweets’ is an Ikea Social Media campaign against insomnia among Twitter.

We liked this Ikea Social Media Campaign against insomnia in Twitter maked in Paris. Titled ‘Insomnie Tweets’ is a campaign against insomnia that rewards those who can not sleep with a new mattress. The campaign is curious and original.

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