THE BEST MARKETING ARTICLES

Here you will find the best marketing articles!

In the telling advertising agency we love doing marketing articles. Analyzing the latest trends in the sector helps us improve as professionals and as an agency.

Here you will know the type of advertising that Zara does, how Mercadona has achieved success without spending on advertising or how Tesla has positioned itself as a brand of necessity without making large investments.

If you are passionate about marketing, this is your site.

The best LGBTQ commercials and Pride movement.

Best LGBTQ Commercials

We list the best LGBTQ commercials and Pride movement.

Brands have been naturally embracing the LGBTQ collective and the Pride movement. Values such as inclusivity, consistency and authenticity are very sweet to brands. And not only because this movement represents 3$ million in purchasing power, but because 54% of Millennials say they prefer to buy brands aware of the LGBTQ movement before others that do not focus on equality.

Step by step we have seen how brands turn to advertising, marketing and sponsorship campaigns. Especially Pride Day, which is celebrated every June 28 to commemorate the Stonewall riots in 1969. The raids carried out by the police in the popular New York bar and the consequences suffered by the group led to a wave of spontaneous demonstrations and violent for the first time in favor of the community.

Society is changing to become more sustainable, egalitarian and inclusive, and with it brands, who have not hesitated to offer large advertising campaigns to raise awareness in the rest of the world. Today we are going to review the best LGBTQ commercials and the Pride movement.

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The best Coca-Cola commercials of the decade (2010-2020)

The Best Coca-Cola Commercials of the decade

We list the best Coca-Cola commercials of the decade, from 2010 to today.

At the telling advertising agency we love Coca-Cola advertising campaigns. Without a doubt, the brand of brands when we talk about advertising and marketing campaigns.

The American multinational has been advertising since 1886 since it placed its first advertisement in the Atlanta Journal. Since then, it has not stopped innovating and surprising with its advertising.

In its day, let’s list the best Coca-Cola commercials in its history. A list that we recommend you read here, and in which we find jewels such as the Christmas ads or the mythical “For all”, which became the best Coca-Cola ad in history.

Ok, now we are going to list the best Coca-Cola commercials, which have aired from 2010 to the present. Authentic jewels that deserve to be among the best spots of the brand.

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Kit Kat gives her slogan a break for the brand’s 85th anniversary

Kit Kat da un descanso a su eslogan

Kit Kat takes a break from its slogan “Have a Break, have a Kit Kat” for the 85th anniversary of the brand.

Kit Kat’s slogan is one of the oldest in the history of advertising. At the telling advertising agency we did a special report on the origin of the Kit Kat slogan. The chocolate bar created by the Rowentree company in the 20s in York is one of the most popular in the world thanks to its slogan.

Now, for the 85th anniversary of the brand, they want to take a break from their slogan to propose an alternative one.

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Grandes Diseñadores Gráficos: Milton Glaser

Milton Glaser

We review the story of Milton Glaser, the designer who creates the logo of “I Love NY” and the psychedelic album cover of Bob Dylan.

At the telling advertising agency we have a devotion to great graphic designers. Professionals who have marked the graphic design, illustration and advertising industry. In our series of great graphic designers we review the trajectory of those most influential professionals. Thus we have analyzed the life and work of Paula Scher, Paul Rand, Susan Kare, Walter Landor, Deborah Sussman or Saul Bass among others.

Today, as a tribute, we will review the history of Milton Glaser, the iconic New York designer who left us at the age of 91 because of a stroke. He also had a kidney condition, as confirmed by Shirley, his wife of more than 50 years.

Milton will go down in history for being the creator of “I Love NY”, in addition to other iconic works such as the cover of the compilation “Dylan” or the creation of New York Magazine.

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The Best Commercials of 2020

Best Commercials of 2020

We analyze the best commercials of 2020 so far

The year 2020 has reached its equator and it does very tired. Even so, it has provided us with great advertising campaigns. At telling, advertising agency we take stock at the end of the year and we will prepare an exquisite selection of the best adverts made this year. So we did it with the best commercials of 2018 and the best commercials of 2019. At the moment we make a small sneak peek without any order of the best ads that have come out to date. You will surely find great advertising campaigns that are left out of this selection, but those that are have undoubtedly been the ones that set the pace.

2020 will be marked by the Coronavirus. We have practically three months of conventional advertising and three strenuous months where brands have had to adapt to the pace set by Covid19. During these days of confinement we have made a specific compilation of the best ads for the Covid19 but now it is time to put them all together and see how they resist compared to traditional ads…

This is possible because at the telling, advertising agency we are up to date with the latest news from the world of advertising, marketing and communication. And we have captured it on our blog, telling_things twitter, our Facebook, our Instagram under the user telling_things and our YouTube channel.

We leave you with the best commercials of 2020.

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The history of Kit Kat slogan “Have a Break, Have a Kit Kat”

Story of Kit Kat slogan

Kit Kat slogan has been with us for over 80 years. Know the story of one of the most famous slogans in advertising history.

In the world of advertising and marketing, there are brands that have been faithful to its principles since its fondation. We are talking about centuries-old brands that are iconic. We always think of the same companies: Coca-Cola, Nike, Apple, Absolute or Audi, the “Hall of fame” of advertising. But there is a slogan that has always been with us, and that is older than the any other in the world. We talk about Kit Kat slogan: “Have a Break, Have a Kit Kat”. A slogan for a chocolates brand founded in 1957 in York (United Kingdom).

After learning the story behind the Nike slogan and the history of the Adidas logo, today we will review the story of Kit Kat’s slogan.

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Marketing and advertising strategies on TikTok

Marketing Strategy on TikTok

Marketing and advertising on TikTok, we teach you how to start and reach your audience on the fashion social network.

[ACTUALIZACIÓN]

If you are already an expert “TikToker” or you already know the social network, we recommend you read our article to know what is the best time to post on TikTok.

Marketing and advertising professionals must be aware of trends among the youngest. The generations are growing and new generations are coming to demand new services and ways of relating.

It all started with Facebook and Twitter taking everything away, even with proposals from big companies like Google+ or “Ping” from Apple. Shortly after, Instagram broke out and YouTube found its space thanks to the content creators, a space that Twitch tries to occupy through live streaming.

And so, when it seems that everything is more or less established, it is when new alternatives arrive to offer the youngest a way to express themselves and communicate. We are talking about TikTok, the social network that is succeeding among the Z generation. That is why today we are going to try to understand this new social network and the possibilities it offers us to reach a new audience. Let’s see some strategies in marketing and advertising on TikTok.

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TOP 10: Best commercials of the decade (2010-2020)

Best Commercials of the Decade

A list with the ten best commercials of the decade. From 2010 to 2019 according to our criteria. The best advertising campaigns and spots that have been released this decade.

2019 ends and with it we close a decade to open another. Ten years that has passed in a sigh and that has left us memorable advertising campaigns. Recently we talked about the best ads of 2019 and today we are going to do the same with the best commercials of the decade.

In the advertising agency telling we have been analyzing the best advertising campaigns, ads and marketing actions for nearly five years. And during this time we have been giving you our opinion on the world of advertising, marketing and communication. We have done it in several ways that we encourage you to follow: Our blog, our Instagram and Twitter, the Telling Advertising Facebook Page and our brand new Youtube channel, to which we encourage you to subscribe.

The time has come to review the top ten ads of the decade. You can not even imagine the amount of bright ads that have been left out of this list but for that they serve, to generate debate and give your opinion. We encourage you to do it by all our means of contact. Let’s start with the best ads of the 2010-2020 decade.

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The Ten Best Commercials of 2019

A list with the ten best ads of 2019 according to our criteria. The best advertising campaigns and spots that have been released this 2019.

The year ends and we give the folder the first decade of the 21st century. A year full of great advertising campaigns, how could it be otherwise. A year where brands have launched their most vindictive messages and have clearly positioned themselves claiming and championing the various causes worldwide.

In the advertising agency telling we have been regularly telling all news from the world of advertising, marketing and communication. We have done it in several ways that we encourage you to follow: Our blog, our Instagram and Twitter, the Telling Advertising Facebook Page and our brand new Youtube channel, to which we encourage you to subscribe.

The time has come to take stock of the year. And it’s a good time to review the top ten best commercials of 2019. A totally subjective list and at our discretion, in which large advertising campaigns have been left out. Let’s start with the best commercials of 2019.

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The marketing and advertising strategy of Tesla

Marketing and Advertising strategy of Tesla

How has Tesla come to be a reference without spending money on advertising? We are going to analyze the Marketing and Advertising strategy of Tesla.

Tesla Motors is the pioneer company in the manufacture of electric cars. But, how has a company founded in 2003 been the car brand with more engagement over Audi, BMW, Toyota, Cadillac or Porsche? The result is a mix of marketing and advertising strategies that have made a difference.

A strategy that has revolutionized the automotive market and caught up with the big names in the industry. Today, in our series of marketing and advertising strategies for large companies, we are going to analyze Tesla’s marketing and advertising strategy.

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The marketing and advertising strategy of Zara

Advertising Strategy from Zara

We analyze the marketing and advertising strategy of Zara, the Spanish fashion brand that does not carry out conventional advertising.

Zara does not advertise conventionally. You will not see a single television commercial, an ad in the press, a billboard or banners on the internet. Not an advertisement for Zara. And yet it is the most successful Spanish brand, with its owner Amancio Ortega as the richest person in Europe and the three richest people in the world.

This statement shocks in a world like that of fashion, in which there are battles to compete for the best advertising spaces of each medium. Brands strive to show us their spectacular prime time perfume advertisements, hire the largest advertising banners in each city and fashion magazines allocate pages and pages to brand ads. How is it possible that in this world Zara does not advertise? What marketing and advertising strategy does the Spanish multinational follow to be one of the most successful fashion companies in the world?

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