Here you will find the best marketing articles!

In the telling advertising agency we love doing marketing articles. Analyzing the latest trends in the sector helps us improve as professionals and as an agency.

Here you will know the type of advertising that Zara does, how Mercadona has achieved success without spending on advertising or how Tesla has positioned itself as a brand of necessity without making large investments.

If you are passionate about marketing, this is your site.

The marketing and advertising strategy of Tesla

Marketing and Advertising strategy of Tesla

How has Tesla come to be a reference without spending money on advertising? We are going to analyze the Marketing and Advertising strategy of Tesla.

Tesla Motors is the pioneer company in the manufacture of electric cars. But, how has a company founded in 2003 been the car brand with more engagement over Audi, BMW, Toyota, Cadillac or Porsche? The result is a mix of marketing and advertising strategies that have made a difference.

A strategy that has revolutionized the automotive market and caught up with the big names in the industry. Today, in our series of marketing and advertising strategies for large companies, we are going to analyze Tesla’s marketing and advertising strategy.

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Great Female Graphic Designers of History

Great Female Graphic Designers of History

A guide of the great female graphic designers of our time: their stories, works and designs.

In Telling, advertising agency we like to remember and honor the great artists of our profession. We have analyzed the history of the great graphic designers of history, as well as great typographers such as Adrian Frutiger or animators such as Hayao Miyazaki.

But … what about women? All these personalities come from a time when male domination was palpable at all levels. An era where graphic designers did better than men but did not even have the space evenly distributed. The men had large offices with windows and they had to work in cubicles.

In the Telling advertising agency we have started a series of reports about the great graphic designers of history. We will meet Susan Kare, Deborah Sussman, Paula Scher, April Greiman and many more that we will update with the passage of time. A tribute to women who marked a before and after in the world of graphic design, advertising and marketing. Then we leave the links to know all the stories of the great graphic designers.

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The Women pioneers in advertising and marketing

Women pioneers in advertising and marketing

Women, marketing and advertising: remembering the pioneers of the industry

If anyone is asked about how he imagines the principle of advertising and marketing, he will probably respond with a fairly prototypical image, very similar to the one that has at the beginnings of journalism. He will think in some room about the writing of an old newspaper, full of men dressed in clothes from the 30s or 40s (and surely some would imagine it with a hat), pounding typewriters and smoking like carters, cigar after cigar while they fill everything with smoke and have brilliant ideas at the touch of inspiration. Maybe the image has background sound phones that sound and look more of the 60s or 50s, if the respondent has seen some of the deliveries of the influential tv show Mad Men.

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The marketing and advertising strategy of Zara

Advertising Strategy from Zara

We analyze the marketing and advertising strategy of Zara, the Spanish fashion brand that does not carry out conventional advertising.

Zara does not advertise conventionally. You will not see a single television commercial, an ad in the press, a billboard or banners on the internet. Not an advertisement for Zara. And yet it is the most successful Spanish brand, with its owner Amancio Ortega as the richest person in Europe and the three richest people in the world.

This statement shocks in a world like that of fashion, in which there are battles to compete for the best advertising spaces of each medium. Brands strive to show us their spectacular prime time perfume advertisements, hire the largest advertising banners in each city and fashion magazines allocate pages and pages to brand ads. How is it possible that in this world Zara does not advertise? What marketing and advertising strategy does the Spanish multinational follow to be one of the most successful fashion companies in the world?

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