We analyze the famous story of how Salvador Dalí created the Chupa Chups logo
The Chupa Chups brand is undoubtedly one of the most recognized in the world. The Spanish company founded in 1950 by Enric Bernat is present on five continents. It is estimated that its daily production is 12 million units that reach 108 countries. A success sometimes little recognized for the internationalization of the brand but undoubtedly deserved.
Chupa Chups is also one of the few brands that has not changed the logo to adapt to the new times. Like Coca-Cola, Nike, Apple or Lego, its brand image has undergone little variation to remain imperishable. The reason? Salvador Dalí created the Chupa Chups logo, thus giving it a pedigree that few brands can boast of.
Is therefore the Chupa Chups brand image one of the most recognized in the world? It’s possible. But… how did Salvador Dalí come to create the Chupa Chups logo? Let’s get to know the story.