Anuncio de Debenhams

The modern version of Cinderella in the Debenhams Christmas ad: “You Shall”

The Debenhams Christmas ad reinterprets Cinderella in a classic-style advertising.

The Debenhams Christmas ad brings us a modern reinterpretation of the classic fairy tale “Cinderella”. Increasingly, Christmas ads want to become more original and surprising, and sometimes they tend to get lost among other ideas.

That’s why we appreciate this Debenhamas Christmas ad, recovering the classic cut in this type of ads. This means, good performance and photography, a solid history and good acting work.

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Anuncio de Navidad de Marks&Spencer

The Marks & Spencer Christmas ad starring Paddington

The Marks & Spencer Christmas ad features the popular bear: Paddington.

The popular bear Paddington, one of the most famous characters in British children’s literature, is the star of the Marks & Spencer Christmas ad. After a week full of Christmas ads, the big chain stores can now focus on sales this holiday season.

The last advertising campaign is the Marks & Spencer ad, titled “Paddington and the Christmas Visitor”. The brand gives prominence to one of the most beloved characters in British children’s literature: The Paddington Bear. Created by Michael Bond in 1958, the Paddington bear has sold more than 30 million copies worldwide.

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Anuncio de Navidad de Sainsbury's

The funny Sainsbury’s ad for Christmas: “Every bit of Christmas”

The Sainsbury’s ad for Christmas is a funny song sung by real people.

Big week in the world of advertising. The major advertising campaigns for Christmas have been released in a very short space of time. On Friday John Lewis kicked off with his #MoztheMonster, on Monday it was the turn of the Amazon Christmas ad in the morning and the ad of Lotería de Navidad for the afternoon. Great Christmas stories explained in a very different way.

Today it has been the last company to launch his advertising campaign. And we are sorry for the previous ones but the Sainsbury’s ad fills us with emotion, joy and fun. A Christmas ad that reminds us of the reason for these holidays and renews our “hype” for Christmas. It is the ad that best represents the Christmas values and the one that best explains it. So he feels it and he transmits it to us through a catchy song sung by real people. It is, without any doubt, our favorite ad for these holidays.

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Amazon's Christmas Ad

The Amazon’s Christmas ad is starring by its logo at boxes

The Amazon’s Christmas ad is starring by its logo smile at boxes.

We liked Amazon’s Christmas ad. The American multinational of e-commerce initiates Christmas campaign with a funny spot titled “Give”. The ad is carried out by the smile of the logo printed on the boxes.

With a record turnover this Christmas campaign (if we include the Black Friday) expects an increase in online purchases of 15%.

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Spot de John Lewis Moz the Monster

The new John Lewis Christmas Ad: #MoztheMonster

The new John Lewis Christmas ad is an emotive story presenting ‘Moz the Monster’.

It’s Christmas, yes. Because the John Lewis Christmas ad is here. Although earlier than usual, the chain of high-end department stores opens the Christmas ads season with its fantastic history. 

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Canon: Next Year is Coming

Canon starts the Christmas ads season with: “Next Year is Coming”

Canon starts the Christmas ads season with: “Next Year is Coming. Be Ready.”

We announce the start of Christmas ad season. John Lewis has already begun to show some teaser, the people talk about how the Lottery ad will be and Freixenet brand is still looking to reuse material from last years.

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Samsung regala el Note8

Samsung gives the Note8 to passengers on an Iberia flight

Samsung gives the Note8 to passengers on an Iberia flight to celebrate the launch of their new smartphone.

Yes, as you read it. Samsung gives the Note8 to passengers on a flight from Iberia. The surprising action was made on the flight Madrid – La Coruña at 7:30 am.

Behind this action are a marketing campaign to repair Samsung’s image brand. The previous terminal of the Korean company, the Note7 became infamous for the explosion of its batteries. One of the most famous cases was when some units exploded inside an airplane, causing panic attacks among the passengers.

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Choosign an effective brand name

Guide to choosing an effective brand name

Choosign an effective brand name

These are the steps to follow to choose an effective brand name for our company or product.

Choosing a brand name is one of those fundamental moments when we are starting a project. Either a name for a product, company or service. We are all familiar with the term “Branding” that defines the process in which the brand of a company is built. But first it is necessary to work on the choice of our brand name. This process is called “Naming”.

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Campaña de publicidad de Bose

Bose’s advertising campaign tells us about the power of music

Bose’s advertising campaign talks about the power of music to present its new headphones.

We liked the latest Bose’s advertising campaign. The american brand of electronics presents its new range of headphones Quiet Comfort 35 II to start the Christmas sales campaign.

The advertising campaign of Bose is a series of four spots based on the emotional power of music. In the feelings that music gives us and the bond that has been with us throughout our lives.

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Spot de P&G Juegos Olímpicos

“Thank you, mom” the new P&G ad for the Winter Olympics

The new P&G ad titled “Thank You, Mom” follows its previous advertising campaigns for the Olympic Games.

It seems like it was an eternity when in June 2012 P&G launched one of the best commercials in history. The multinational Procter & Gamble managed to be one of the sponsors of the COI and went on to carry out advertising campaigns in the different editions of the Olympic Games.

Thus, with “Thank You, Mom” one of the best commercials for the Olympic Games in London 2012 was conceived; a very powerful storytelling, an impeccable performance and a moving music. It is composed from a Ludovico Eudiani still unknown to the general public.

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Pink Kittens uso smartphone

“Pink Kittens” an awareness campaign about using the mobile

“Pink Kittens” is the shocking publicity campaign to raise awareness about the use of mobile driving.

There are many advertising campaigns to avoid high accident rates at the road. In any country, many people lose their lives by driving. Although the habits of the drivers are changing but there is always a behavior that we must improve.

10 years ago the problem was the use of the car when having drunk alcohol. Numerous advertising campaigns tried to raise awareness about avoiding the car if we had drunk. Today the problem is the use we give the smartphone while we make a drive. One in three people between the ages of 17 and 24 uses their phone while driving.

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Energía de Madre de Phillips

“Mother Energy” a Phillips new advertising campaign

“Mother Energy” is Phillips’ new advertising campaign to celebrate Mother’s Day in Argentina.

We liked this Phillips advertising campaign to celebrate Mother’s Day in Argentina. They have made an original proposal to collect the energy that mothers give in their day to day.

“Mother Energy” is the slogan of the Phillips campaign to celebrate Mother’s Day in Argentina, an original action that has surprised us. The Dutch multinational has proposed to collect the energy of Argentine mothers.

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Antibullying de Burger King

Bullying Jr, the Burger King anti-bullying campaign

The Burger King anti-bullying campaign shows us in hidden camera as some of its clients react.

To raise awareness about bullying, Burger King has carried out an awareness campaign on its premises. Through a hidden camera, we have seen how some of his clients reacted.

According to a study conducted by nobully.org, 30% of students worldwide suffer from bullying. One of the problems is the silence of those people who, still knowing, do nothing.

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Nike patrocina la NBA: "Want it all"

Nike sponsors the NBA with this tv-ad: “Want it All”

Nike sponsors the NBA with an inspiring spot titled “Want It All”.

We have a time when the big brands in sportswear are settled. In Europe we have these brands wearing long sports clubs. More specifically, in Spain Madrid and Barcelona we associate them with Adidas and Nike. But the contracts are finished and the executives wait to have a big sign of a new contract. Famous is the example of Manchester United, who after some time with Nike signed with Adidas in exchange for 940 million euros for 10 years.

Even bigger is the american budget, and more specifically the NBA. Nike has just released sponsorship in the most important basketball league instead of Adidas, the previous sponsor.

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Spot de Tile: Lost Panda

Tile’s tv advertising and his endearing teddy bear: “Lost Panda”

Tile’s TV Advertising tells the story of an endearing teddy bear lost in the city.

We liked the Tile’s tv advertising titled “Lost Panda”. We liked very much the way we have sold the benefits of the product. When an advertising campaign has a good storytelling it is able to sell you a product by way of emotion.

Who has not lost a beloved object? And when we talk about beloved object we can refer to him in many ways. From a toy car, a few keys, a wallet or … a teddy bear.

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