Anuncio de John Lewis de Navidad | Elton John

John Lewis Christmas advert 2018: #EltonJohnLewis

John Lewis Christmas advert for this year reviews the life of Elton John from his childhood.

This year’s hotly anticipated campaign is an emotional tribute to none other than British musical icon Sir Elton John, confirming social media rumours that have circulated around the advert in recent weeks. So successful is the John Lewis advert that Christmas TV has become as much about the packed schedule of dramas and film premieres as it is about the release of this particular campaign. And most supermarkets now compete in a game of one-upmanship, releasing increasingly emotional campaigns each year.

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Absolut Confort Competition

“Absolut Creative Competition”: Design the new global campaign

Absolut Creative Competition: Absolut encourages us to design the new global campaign.

In telling advertising agency we love the advertising campaigns of Absolut. Is one of the big brands in the “Hall of fame” of advertising along with Coca-Cola, Nike and Apple. His most remembered advertising campaign is that famous “Absolut Perfection” created by Geoff Hayes and in which world-class artists like Andy Warhol, Keith Haring or Romero Britto participated.

Now they encourage you to design your new global campaign with “Absolut Creative Competition”. For this, they have made a spot filmed that reviews the history of the brand’s advertising. And only for the quality of the audiovisual piece is worth seeing all the short.

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Anuncio de Navidad de Sainsbury's - Big Night

The Sainsbury’s Christmas ad: “The Big Night”

The Sainsbury’s Christmas ad is back to present us one of the great Christmas nights: The Big Night at School.

If we gave the starting signal to this year’s Christmas ads with the Ikea Christmas ad, we have one of the biggest advertisers of the year here: Sainsbury’s.

Sainsbury’s is the second supermarket chain in the United Kingdom and every year its Christmas ad is one of the most anticipated. And has the best (for us)  Christmas ad of 2017: “Every bit of Christmas”. An ad that supposed a zenith after being years making great ads for Christmas. We all remember that fantastic ad from the First World War, the stories of the unfortunate cat Mog or invent a catchy song with “The Greatest Gift” and James Corden.

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Anuncio de Navidad de Ikea | Ascensor

Ikea’s Christmas ad: “We are meant to change”

Ikea kicks off the Christmas ads with a funny story titled: “We are meant to change”.

It is inevitable, every year Christmas progresses more. The marketing department stores integrate Black Friday as the starting period for Christmas shopping and all this anticipates marketing campaigns.

But in the telling, advertising agency we are to tell you about creative ads and this is one of them. Ikea’s christmas ad is titled “We are meant to change” and tells us a little story that happens in Ikea elevators.

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Valla de Publicidad de Microsoft - Surface Pro 6

Microsoft’s advertising billboard disappears through a shadow effect

Microsoft’s advertising billboard to announce the Surface Pro 6 disappears through a shadow effect.

We like advertising actions that play with shadows and time. We remember the fantastic action of Emart where you could only see a QR code from 12 to 1 noon or the action using shadows on the wall of the Johannesburg zoo.

Now we have a similar action created by Microsoft to announce its brand new new laptop: The Surface Pro 6. This laptop is designed in an elegant matte black that makes the background fade, allowing those who use it to focus on what is really important.

So they wanted to advertise this feature in an original outdoor advertising campaign in London. Under the slogan “Designed to disappear”, Microsoft’s advertising billboard uses a play of light so that the silhouette of the Surface Pro mixes with the surroundings where it is projected. Thus, through shadows, they convert any flat surface of the city into a potential advertising fence.

Via | La Criatura Creativa

Jeep Offline Site

Jeep Offline Site, the web that helps you if you lose your connection

Jeep Offline Site is a web page with basic tips that you can access if you do not have a connection.

Plan a holiday in the mountains away from all the bustle of the city, you want to escape a weekend with the family or just go out one afternoon to look for mushrooms in any wooded area. You use your mobile to know where you are and how to get back and you have no connection. Surely it has happened to all of us.

Now imagine a more extreme situation, you are camping and you have the need to do the shop, cut wood or make a fire before the night falls. Obviously, i do not know what you do in the middle of nowhere if you do not know the basic principles of survival Jeep has made a website for these delicate moments. A website that can be accessed even if you do not have a connection: the Jeep Offline Site.

Jeep Brazil, honoring its adventurous spirit has developed an offline website for those who trust everything to YouTube tutorials and if they are offline. This website has basic survival tips, step by step guides where you can make a bonfire, set up a shop, make knives and other survival tools.

Via | RedBox

Anuncio de Three UK: Phones Are Good

The hilarious ad from Three : “Phones Are Good”

“Phones Are Good” is the new ad from Three in defense of smartphones.

Since the emergence of smartphones that distant 2007 with the presentation of the first iPhone by Steve Jobs, critical voices with these devices have not done more than grow. Obviously it is not the device itself, but the numerous apps and the use that we as a society make of them. For a long time, in telling advertising agency we talked about the paradigm shift in communication thanks to the appearance of these pocket computers. It is not better or worse; simply, it is different. Resisting change is a lost battle.

Under this premise is presented the new ad from Three, the mobile operator comes out in defense of smartphones with the #phonesaregood campaign.

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Gráfica de BMW: Time Matters

The original graphic campaign of BMW: “Time Matters”

Gráfica de BMW: Time Matters

“Time Matters” is a graphic campaign of BMW to present its app.

We love them when brands opt for graphic campaigns. In an era whith trend and viral campaigns, we celebrate the use of advertising campaigns based on graphics, photography and copy. At the end whe recover the essence and the origins of advertising.

That’s why we loved the graphic campaign of BMW to present its new app for smartphones. “Time Matters” is the title of the ads that, under the motto “Never be late again” proposes a series of historical photographs that play with the concept of “What if …”. In them we see the apple of Adam and Eve, the first man to reach the moon and the goal of Maradona’s hand god in the World Cup in Mexico 86.

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Anuncio de Nike: Juntas Imparables

The powerful ad of Nike in Mexico: “Juntas Imparables”

The last ad of Nike in Mexico puts the feminist struggle in Mexico at the forefront.

For a long time, brands have stopped advertising the benefits of their product. Now the brands make advertising campaigns more vindicating to champion certain struggles against the imposed status. Clear examples are the latest advertising campaign of Pantene or the vindictive campaigns of Procter & Gamble as well as the last spot of the Erotic Festival of Barcelona.

One of these brands is Nike, which has a 2018 full of protest ads, such as the last advertising campaign in Mexico: “Unstoppable Meetings”.

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Sans Forgetica Tipografía

“Sans Forgetica”, the typography that helps you improve memory

“Sans Forgetica” is a typeface designed by the University of Melbourne to improve memory.

Surely it will have happened to all of us while we study. The lack of interest and fatigue took our toll and made us not retain the texts we read. As a result, we did not remember them and we had problems when taking the exams.

A problem they have wanted to solve at the University of Melbourne. A team of researchers from the RMIT in Melbourne have created a typeface that they say could end school failure and lack of memory. The typeface is called “Sans Forgetica”.

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Valla de publicidad de Easy Jet

The original EasyJet advertising billboard that is reflected in the water

Valla de publicidad de Easy Jet

This original EasyJet advertising billboard placed in Bordeaux is reflected in the water.

Normally, airlines usually invest in large outdoor advertising campaigns. A very versatile medium that can reach a large number of people and also allows you to make good creatives. In the telling advertising agency, we have talked a lot about outdoor advertising as well as showing some of the great ideas brands come up with.

Now we have another example in Bordeaux. The second largest city in France is one of the country’s mandatory tourist destinations. “La Place de la Bourse”, its fountains, its fog and of course, its wines are more than enough attractions to visit the city.

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Campaña de publicidad de McDonald's para la dislexia

McDonald’s advertising campaign to awareness about dyslexia

The last McDonald’s advertising campaign in Sweden wants to awareness about the dyslexia.

It is to admire the commitment of the big brands to take advantage of any celebration to carry out communication campaigns. In this, both McDonald’s and Burger King are experts. Now, to commemorate the world day of dyslexia, McDonald’s has wanted to contribute its bit to awareness of this learning disorder. This disorder affects about 20% of the world’s population, and is rarely mentioned in the media.

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Toxic Toby conta la contaminación

Toxic Toby, the teddy bear that warns of high levels of pollution

Toxic Toby is the teddy bear that warns you of high levels of pollution in London.

The great European capitals suffer from the same evil: Pollution. A problem that concerns us all and that it is a priority to eradicate. Movements are being made in some cities such as limiting traffic in certain areas or prohibiting the movement of certain vehicles.

Still, it is not enough to fight an evil that kills more than 9,400 inhabitants each year. Right, is the “silent killer”, responsible for so many deaths in London. To make this problem visible and to raise awareness among the population, they have created “Toxic Toby”, a teddy bear that warns you if pollution levels reach dangerous levels.

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Best Five Pepsi ads

Five best advertising campaigns of Pepsi

Mejores anuncios de Pepsi

We reviewed Pepsi’s five best advertising advertisements throughout its history.

The history of Pepsi begins in 1893 in New Ber, North Carolina. Caleb Bradham, a pharmaceutical chemist, devised this drink to help digestion and act  as a stimulant. Known at the beginning as the “Brad Drink”, it was a mixture of carbonated water, sugar, pepsin, nut extract, vanilla and “strange oils”. In 1898 Brad would rename his star drink combining the words of Pepsina and Cola. The Pepsi-Cola was born.

After some crisis and changes of ownership, during the Great Depression it became the second most famous soft drink in the world behind Coca-Cola. Thanks to aggressive promotions such as offering double the Pepsi-Cola for the same price (a 12-ounce bottle for only 5 cents) it got a very positive response from consumers.

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Anuncio de MoneySuperMarket con Thelma y Louise

The fun MoneySuperMarket ad parodying Thelma and Louise

MoneySuperMarket returns with a parody of Thelma and Louise made with toy dolls.

In the telling advertising agency we love the ads of MoneySuperMarket. Few creatives dare to catch He-man and Skeletor and put them to dance Fame or Dirty Dancing. Advertising campaigns that turn viral instantly and play the emotional bond in a peculiar and different way than other brands.

The last MoneySuperMarket ad is starring Shindy, the English version of the popular Barbie for a break in the purest style “Thelma and Louise” but made with toy dolls.

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