Ikea Wants You to Pee on This Ad. If You’re Pregnant, It Will Give You a Discount on a Crib.
Swedish agency Åkestam Holst, Adweek’s International Agency of the Year for 2017, has been killing it with the Ikea work in recent years. And it starts out 2018 with a splash (sorry) by creating a magazine ad that women are encouraged to pee on.
Sounds a bit gross, and maybe it is—but there’s a fun twist. If you’re pregnant, peeing on the ad reveals a special discounted price on cribs, thanks to technology similar to that in pregnancy-test kits.