Anuncio de MoneySuperMarket con Thelma y Louise

The fun MoneySuperMarket ad parodying Thelma and Louise

MoneySuperMarket returns with a parody of Thelma and Louise made with toy dolls.

In the telling advertising agency we love the ads of MoneySuperMarket. Few creatives dare to catch He-man and Skeletor and put them to dance Fame or Dirty Dancing. Advertising campaigns that turn viral instantly and play the emotional bond in a peculiar and different way than other brands.

The last MoneySuperMarket ad is starring Shindy, the English version of the popular Barbie for a break in the purest style “Thelma and Louise” but made with toy dolls.

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Slogan de Nike: Just Do It

The origins of the Nike logo and its slogan “Just Do It”

Logo de Nike - Just Do It

This year is the 30th anniversary of Nike’s famous slogan “Just Do It”. Let’s remember how one of the great phrases of advertising was created.

It is 30 years since the creation of one of the most famous advertising slogans: “Just Do It” by Nike. Today we are going to review how the company founded by Phil Knight created the logo and the famous phrase.

Nike is one of the brands that usually appear on the most valuable lists and one of those that usually has a stronger presence around the world. The recognition ratio of the brands main elements is high. All the brand image invites you to lead a sporting life, to move, to break with the limits. That is what consumers think when they see the logo and the slogan.

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Publicidad de Budweiser - Tagwords

The original Budweiser advertising campaign: Tagwords

Budweiser’s latest advertising campaign proposes an original initiative.

Being able to acquire the rights or licenses of certain photographs is expensive, even for big brands like Budweiser; A fundamental part of the history of rock, but that is forced to not be able to use images that show that yes, they were there.

And it really was like that. Great artists drank Budweiser beer on stage, backstage or in recording sessions. But owning these images is a luxury that even the American multinational can not afford. In order to show them, he has designed “Tagwords”, an original advertising campaign that encourages us to search for those images on Google.

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Anuncio de Nike - Dream Crazy

“Dream Crazy”, Nike continues its most controversial advertising campaign

Nike launches the “Dream Crazy” ad and continues with its most controversial advertising campaign.

We started the month with one of Nike’s most controversial advertising campaigns. Under the slogan “Believe in something, Even if it means sacrificing everything.” the American multinational was positioned in favor of NFL quarterback Colin Kaepernick. Now Nike launches the spot of its most controversial advertising campaign: “Dream Crazy”.

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Anuncio de Ikea - Lamp

“Lamp”, the second part of the most famous Ikea’s ad

Ikea releases the second part of one of his most famous ads: “Lamp”.

One of the most celebrated announcements of Ikea was that famous “Lamp”.An ad that premiered more than 16 years ago and won many awards, including the best ad of the year and numerous lions at the Cannes Festival and of course, the n.1 position of the special “Best Ikea ads” we made in our blog.

Created by the agency Crispin Porter + Bogusky and under the direction of Spike Jonze, the advertisement explained the story of an old desk lamp that was discarded by a new Ikea. The advertising campaign was advanced in time thanks to a background storytelling where, thanks to music and melancholy images, we came to empathize with the lamp. A communion that broke in the last sentence when the actor Jonas Fornander broke the fourth wall in the middle of the rain with a spectacular claim:“Many of you feel bad for this lamp. That is because you are crazy. This lamp has no feelings. And the new one is much better.”. The ad is below.

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Anuncios de Post-it

A brilliant Post-It ad: Bright Ideas Are Worth to Remember

Anuncios de Post-it

The latest Post-it graphic campaign reminds us that great ideas must be remembered.

We love the Post-it advertising campaigns. They are usually original and fun ideas, which both innovate in digital advertising and make a brilliant graphic campaign classic.

And it is already many years that the Post-it’s been among us. In our case they are an essential part of day to day when it comes to organizing tasks. And it seems that a simple idea that allows us to do many things. From ordering work, marking important elements, remembering mental ideas or simply helping us to remember certain things.

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Dogper de Burger King

Burger King’s dogper, a bone for dogs with a grill flavor

Burger King’s dogper is a bone for dogs with a grill flavor thats allows you to eat without being disturbed.

Those who have a dog as a pet, will know how complicated it is to sit down to eat without being bothered asking for food. You will seldom be able to resist if you are embarrassed to share a piece of your menu.

The results of a study conducted by the brand are clear: More than 500 people says that 65% of pets ask for something to eat when you receive food at home, and half of the owners satisfy the animal.

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Video de Seguridad de Turkish Airlines

The funny Turkish Airlines security video with Lego Movie characters

The Turkish airline innovate again in its security video, starring the Lego Movie characters.

When it comes to catching a flight, many times we take a joke when they explain the safety instructions before taking off. Either by fatigue, by repetition or by having seen it many times represented outside the plane, we pay no attention.

And it really is very important, because if any anomaly occurs, it can become very dangerous when you ignore the rules. That is why the airlines are striving more and more to try to capture our attention to transmit that information. One of the first to innovate was Turkish Airlines and its popular security video with Zach King, best known for being the magician of visual effects in short videos.

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Evolución de los coches de Hot Wheels

50 years of Hot Wheels Evolution

Hot Wheels turns 50 and we review all their designs throughout history.

Who has not ever had a Hot Wheels car? Who has not been playing hours with the famous loop or flying bridge? Few toys manage to evoke us to a specific time of our childhood. I remember how Santa Claus left me a capsule with which you could project with force any of your cars. I was hours and hours with that simple stroller. And that was Hot Wheels, they put the car, the limit was set by your imagination.

Well, the brand owned by Mattel turns 50 and does it in top form, overcoming the problems arising from the emergence of new technologies. Hot Wheels has understood, like Lego, that we have to adapt to the new times. They have been able to find their place creating video games, launching special editions with licenses such as Super Mario or Batman and collaborating with YouTubers to create impossible circuits.

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Tienda de falsificaciones Diesel

The Diesel fake shop in New York

The popular clothing brand creates its own Diesel fake shop in New York.

In New York there is a street that is the paradise of fakes. Located between Chinatown and Little Italy, Canal Street is full of copies of clothes at a ridiculous price. The logos and name of the brands are delirious and the haggling as essential art before closing the purchase.

The brands see how their image is devalued with a product of poor quality. Few ways exist to combat this scourge, since they are very well organized organizations and achieve a level of replication that is almost exact for the piece.

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Libro para niños que se ensucia | OMO

“Omo Book of Dirt”, The book for children that you can only read if you mess it up

So that they go out to play more to the street, Omo’s detergent brand has created a book for children who can only read if they mess it up.

New technologies are putting many obstacles to children’s education. More and more children want to spend time in front of the screen before going to play in the park. Also it is true that the games are educational and that, as demonstrated, has benefits in the intellectual development of children. The problem comes when this balance between learning and playing is broken in favor of new technologies.

That’s why the Omo, a brand of detergents has created a book for children who can only read if they mess it up. With it they encourage the little ones to go out to the street to experiment, discover and play to know the stories that keep those white pages.

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Campaña Gráfica de Pepsi - Feel Light

‘Feel Light’, a minimalist Pepsi graphic campaign

Campaña Gráfica de Pepsi - Feel Light

‘Feel Light’ is an original and minimalist graphic campaign of Pepsi

We are loving the Pepsi graphic campaign. They started with ‘Iconic Moments’ and now they continue with ‘Feel Light’ to promote the Pepsi Light.It is a minimalist graphic campaign with a huge creativity, the result of a creative work that, unfortunately, we see less every day. Now, the advertising campaigns are adaptable to digital media to get more engagement and we lost little jewels as this one.

Creativity that can transmit much more than a campaign on social networks; that allow us to transmit the message with a few elements in order to capture the attention of the consumer. It’s what Pepsi’s latest graphic campaign titled ‘Feel Light’ gets.

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Publicidad en Instagram Stories - Burger King

A great advertising strategy in Instagram Stories of Burger King

Big brands start to make advertising strategy in Instagram Stories to create brand interactions at zero cost.

Big brands already include an advertising strategy in Instagram Stories within their marketing budget. Aware of the great return they have, they do not hesitate to create micro-stories that allow them to create brand interactions at zero cost.

And it is that times change and we must adapt to new platforms and social networks. It is not trivial that our report “How to use Instagram Stories in your marketing strategy” is one of the top readings of our blog. The brands are aware of the potential of the popular social network.

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Publicidad de McDonald's en aeropuertos

“M”, a McDonald’s advertising campaign in airports

Publicidad de McDonald's en aeropuertos

“M” is a minimalist McDonald’s advertising campaign in airports

When it’s time to travel, the previous moments we spent in an airport are of excitement and joy. And it is for us less, visiting a new country, living a new culture or knowing new landscapes is something that will be engraved forever in our brains. The quote “Travel is the only thing you buy that makes you richer” makes more sense than ever.

Being all new, our brain is more than ever exposed to all kinds of inputs. That’s why brands and advertising spaces in airports fight to capture the traveler’s attention. Thousands of people come and go every day, so the impact achieved is greater than any other advertising campaign.

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Raqueta de Roger Federer - Anuncio de Wilson

Roger Federer’s racket makes music in Wilson’s ad

“Play Your Heart Out” it’s a musical theme composed thanks to the new racket of Roger Federer and DJ Money Mark in a Wilson’s ad.

Roger Federer, ladies and gentlemen. Seldom will we see so much style, talent and magic in an athlete that evokes past eras. At 36, the Swiss tennis player is still a reference for brands thanks to his 20 Grand Slam won. One of them is Wilson, the popular brand of tennis products has presented Roger Federer’s latest racket with an original staging.

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