Anuncio de Vueling - Enamórate de la vida

The Vueling commercial gives the kick-off to the summer

“Fall in love with summer” is Vueling’s new ad that gives the kick-off to the summer.

We are near June and the brands are starting to launch their summer campaigns. It is an attempt to advance to the star campaign of the summer: The one that Estrella Damm that is launched just before San Juan.

That is why Vueling has launched “Fall in love with summer”. The commercial with which the airline wants to seduce us to escape this summer. And is that we all smile when we play a holiday plan, a silly smile that tells us … we are in love with summer.

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Best Sony Commercials of History

TOP5: Sony best commercials of history

Best Sony Commercials of History

We analyzed the best ads throughout the Sony’s history

To talk about Sony is to talk about history. In 1946 Masaru Ibuka and Akio Morita decided to set up a company to create and repair electronic equipment. From there was born the Tokyo Telecommunications Engineering Corporation, aka Totsuko.

They continued to operate until 1958 when they began to use the Sony brand, a word fruit of the combination of several concepts: From the Latin “sonus” and “sonny boy” of the popular expression that describes a free and avant-garde person in Japan. Masaru Ibuka and Akio Morita began to expand their knowledge to create new markets.

Step by step they created a brand that reflected the vanguard of the Japanese country and became a reference company. It is known that Steve Jobs took Sony as a role model for Apple. Its minimalist aesthetics, sober design and corporate responsibility are elements that we can recognize in the Apple of this days.

The Walkman, Discman, Handycam, Playstation or the Triniton TV are some of the most memorable products created by the Tokyo company. And like big products, they needed big advertising campaigns. Today we are going to analyze the five best ads from Sony throughout the history.

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Anuncio Federación de Cardiologia | Oh My Dog

The Federation of Cardiology ad encourages us to have a dog

“Oh my Dog” is the new commercial from the Federation of Cardiology: Having a dog can save our lives.

It’s official, we’re fans of the campaigns of the French Federation of Cardiology. Last year, “Lucky Day” slipped into the top ten ads of 2018 with an original, fun and unexpected proposal.

Now, after the success of that campaign, they return with “Oh My Dog”, a new spot that warns us that having a dog is not saving our lives.

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Veggie Hacks Supermercados Vea

“Veggie Hacks”, the original action for children to eat vegetables

“Veggie Hacks” is the original advertising campaign for supermarkets Vea for children to eat vegetables

Feeding at home is often a problem, especially if we have children. Children do not like vegetables and making them see that it is beneficial for them is often very complicated. Aware of this, there are many supermarkets that have carried out marketing campaigns to avoid this problem.
This is the case of Delhaize supermarkets that changed the name to the vegetables or the endearing advertisement of Plus Supermarkets so that we can eat better.

Under this premise comes the last advertising campaign of Vea supermarkets in Argentina. “Veggie Hacks” is an original initiative for children to eat vegetables at home in a … different way.

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Marketing and Advertising strategy of Tesla

The marketing and advertising strategy of Tesla

Marketing and Advertising strategy of Tesla

How has Tesla come to be a reference without spending money on advertising? We are going to analyze the Marketing and Advertising strategy of Tesla.

Tesla Motors is the pioneer company in the manufacture of electric cars. But, how has a company founded in 2003 been the car brand with more engagement over Audi, BMW, Toyota, Cadillac or Porsche? The result is a mix of marketing and advertising strategies that have made a difference.

A strategy that has revolutionized the automotive market and caught up with the big names in the industry. Today, in our series of marketing and advertising strategies for large companies, we are going to analyze Tesla’s marketing and advertising strategy.

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Acción de BrewDog Brasil

The action of BrewDog to prevent you from driving drunk

#ThrowBackCrash is the action of BrewDog to prevent you from taking the car when you have drunk.

The campaigns against alcohol and driving have always been impressive. The ads of the general direction of traffic have tended to the drama when reminding us that if we drink, we must not drive. But also car brands, aware of the problem, have carried out original campaigns to prevent you from driving drunk. Volkswagen, for example, launched a special 0,0 beer for those who must drive.

But the problem remains in many countries, one is Brazil. To raise awareness among Brazilians, BrewDog beer brand has made an original action during the carnival in Sao Paulo.

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Acción de Burger King Traffic Jam Whopper

The Burger King marketing action brings the food in a traffic jam

The Burger King marketing action in Mexico that brings you food if you are in a traffic jam.

Many times we have criticized Burger King when he focuses his advertising campaigns on attacking McDonald’s. We believe that the brand can find its own voice if it needs to face its rival. That’s why we celebrate when they deviate from that line to propose original and fun advertising campaigns.

This is the case of the last action of Burger King in Mexico. The Mexican capital is one of the most trafficked. Drivers spend 5 hours a day in the car to get to their homes. Aware of this, Burger King has decided to offer the delivery service to all those stuck in traffic.

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Anuncio de Coca-Cola | Vivamos más retornable

The Coca-Cola Commercial encourages us to waste less with “Let’s live more returnable”

“Let’s live more returnable” It is the last Coca-Cola commercial that encourages us to be more sustainable by returning waste.

In the telling, advertising agency we love the advertising campaigns carried out in Argentina. There is a lot of talent and creativity in the country, qualities that are rewarded year after year at the Cannes Advertising Festival. And more particularly, the creative department of Coca-Cola that has been providing great advertising campaigns for years.

So we remember the fantastic “Being Parents” where they explained the ups and downs of a couple and their first child. They have also had time to claim with “You had to be born here.”

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Anuncio de Nike con Caster Semenya

The Nike Commercial supporting Caster Semenya

The latest Nike commercial, starring Caster Semenya, shows us the culture of effort and overcoming in sports.

Nike wants the year of the celebration of the 30th anniversary of the slogan Just Do It to be big. They started a series of controversial marketing campaigns supporting Colin Kaepernick. Then comes the ads “Dream Crazier” starring female athletes and “Shared Dream” where they explained a beautiful story of friendship.

Now they bring us their last campaign, in support of the athlete Caster Semenya. Caster has been “forced” by the athletics federation (IAAF) to take some pills to lower their testosterone level because it distorted the competition.

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Anuncio de GAA "Where we all belong"

The emotional GAA commercial “Where We All Belong”

The emotional GAA commercial is a tribute to those people who give everything without expecting anything in return.

The Gaelic Athletic Association (GAA) is one of the largest sports organizations in Ireland. It is a community-based organization run by volunteers for more than 100 years, when it was founded in 1884. Promotes Gaelic games such as Hurling, Soccer, Handball and Rounders. Their work is essential in Irish society and this is not understood without the GAA. It also promotes the Ladies Football and Camogie.

Now they have launched an advertising campaign to celebrate that we all have a place that belongs to us. “Where We All Belong” is a tribute to all the volunteers that make the day to day of the GAA possible with all its components.

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Promoción Canal+ Cines

The original promotion of Canal+ in cinemas: “The movie credits hack”

The original Canal + promotion rewards those viewers who stay until the end of the credits.

One of the great dignified of the irruption of new technologies and the vortex of the multinationals is Canal +. Originally created in France, they made a Spanish version that they issued from 1990 to 2016. Later it was bought by telephone to re-adapt it to its current channel # 0. Most presenters, programs and style drink from the legendary French channel.

Meanwhile, in France, Canal + has positioned itself as the channel par excellence for those who love cinema. In an attempt to stop Netflix, Amazon and digital platforms, they have been creating a curated selection of films for all those who have their subscription.

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Unquiet Voices

The original campaign against gender violence: Unquiet Voices

“Unquiet Voices” is a campaign against gender violence that gives voice to women in silent films.

Gender violence is a scourge present in all countries of the world. In Romania, every 30 seconds a woman is a victim of domestic violence. A chilling fact. Despite this scary statistic, very few Romanian women dare to raise their voices to stop men’s feet.

With the idea of putting the focus on this problem. The NGO ANAIS and the agency Cheil Centrade have launched “Unquiet Voices”, a campaign against gender violence. This campaign has been made recovering silent films free of copyright.

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Anuncios de Lenovo | #NoMoreExcuses

A funny Lenovo’s commercials for the education sector

Lenovo’s commercials for the education sector will throw away all the excuses you have for not doing homework.

Lenovo, the Chinese multinational manufacturer of computers, tablets and smartphones has launched to the conquest of the education sector. With its new campaign #NoMoreExcuses wants to break into the products for students.

To do this, he has devised a series of ads recalling those moments in which students have made excuses not to hand in their homework.

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Opis de Purina Street-Vet

The Purina Billboard that analyzes the urine of dogs: Street-Vet

The Purina billboard analyzes through a urine test the possible diseases that your dog may have.

Recently we talked about the benefits of outdoor advertising to conduct fun and original advertising campaigns. But it can also be useful to help people and animals. If the Red Bull advertising fence provided 72 hours of natural light thanks to its cans in a suburb of Vietnam; now the Purina Billboard helps us detect diseases that our dogs might have.

This billboard located in Paris analyzed by a urine test the possible infections and diseases that dogs may have.

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Valla de Publicidad de Red Bull

The Red Bull advertising billboard that converts heat into light

The Red Bull advertising billboard in Vietnam converts heat into electricity.

In telling, advertising agency we are very fans of outdoor advertising campaigns. The possibilities offered by advertising billboards, opis and vending machines have given us great advertising campaigns.

Now, Red Bull has placed an advertising billboard in Ho Chi Minh, Vietnam to light those suburbs that, when the sun goes down, are left without lighting.

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