Anuncio de Durex | Sexualidad Femenina

The Durex commercial that talks about female sexuality

The Durex commercial speaks of one of the traditional taboos of advertising: Female sexuality.

Recently, Gillette’s commercial spoke openly of traditional masculinity, how we should change that attitude of men towards the world. A controversial commercial, Gillette had been the first of advertising aimed at men.

Now, the latest Durex commercial dares with one of the traditional taboos of advertising: female sexuality. The campaign, maked by Havas London, recounts all the victories that women have achieved to eradicate the prejudices of society. But in sex, there are still very traditional behaviors. One of them is female lubrication.

“Why do we continue to endure uncomfortable sex?” is one of the questions posed by the Durex commercial. And is that according to a study of the brand, less than 50% do something to avoid it. Many prefer to feel discomfort during sex rather than talking to their partner.

According to Claudia Bencini, Senior Brand Manager of Durex, the brand wants to free women from this sexual discomfort. And of course, sell Durex Naturals Intimate Gel.

Via | Reason Why

Film animado de 7up "Libres de azúcar"

The spectacular animated film of 7up: “Free of sugar”

The animated film of 7up “Free of Sugar” presents an animated piece of the highest quality.

Usually when advertising agencies are commissioned an advertising campaign or an ad, we usually think of commercials filmed in real environments. It rarely occurs to us to carry out animated advertising campaigns.

This is what the 7up soft drink brand has done to present us its latest campaign: “Free of sugar”. The animated film of 7up is directed by Brazilians Vetor Zero and directed by Diogo Kalil. A work of the highest quality rarely seen in an advertising campaign.

And is that 7up takes sides in the current trends in the world of food. Drinks with less sugar and artificial flavours, looking for that public that wants to abandon the sugary drinks of a lifetime.

With an aesthetic of vintage style, the characters of the animated film of 7up sail through a cloying ocean to reach a world free of sugar, as are the lands of 7Up.

Via | Reason Why

Discotea de Ikea para ir a dormir

The Ikea nightclub where, instead of dancing, you will fall asleep

Ikea has created a nightclub done instead of dancing, you will fall asleep.

We like the Ikea campaigns when they refer to the rest sector. We have seen really original pieces like “Insomnie Tweets” where they gave mattresses to all those who suffered from insomnia. We’ve also seen Ikea ads that help you sleep better. Now they return to the charge turning the concept of partying with friends.

The campaign is titled “Tonight is to sleep” and shows us what a party would be like in a nightclub. And the Ikea nightclub has a central court full of beds and the waiters serve you tea instead of cocktails. In the toilets, people brush their teeth instead of touching up their makeup. When leaving, a stop with milk bowls with cereals instead of pizzas and kebabs.

According to Laurent Tiersen, Marketing Manager of the brand in the UK “Frequently the modern lifestyle leads us to deny or ignore the importance of a good night’s sleep.”

Via | Reason Why

 

RunTour Thousand Winners

RunTour offers discounts depending on the people we takedown on a race

‘Thousand Winners’, RunTour promote the race by offering discounts depending on the people we takedown.

When you think you’ve seen it all, there’s always an original idea to surprise you. This is the case of the promotion that RunTour has made of his race in the Czech Republic. An original and successful proposal to publicize your race’s circuit and increase participation in them.

RunTour organizes various amateur races in the Czech Republic. It is the second in popularity among the riders and wanted to increase the number of registered athletes and income to be able to aspire to assault the first position.

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Anuncio de Gillette: The Best Men Can Get

A controversial Gillette commercial: “The best a man can be”

Gillette commercial has set fire to social networks by treating “toxic masculinity” to avoid it in future generations.

Something is changing in advertising. We echoed that society is forcing us to change the way brands are targeting consumers. Commercials like Billie’s depilation ad or Barbie’s “Dream Gap” advertising campaign. All of them make reference to gender equality in the most daily actions of life.

Now it is Gillette, a brand with the majority of products destined for men that want to change. His latest campaign entitled “The best a man can be” has shaked the social networks.

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Ciberataque en la vida real | Hiscox

Hiscox shows us what a cyber attack would look like in real life

The insurance company Hiscox shows us what a cyber attack in real life would be like with ‘Real World Hack’.

When we receive news of massive cyber attacks few times we are alarmed. We think that they are attacks aimed at large companies and our small business will not be affected. And it is not like that. In the UK, one in three businesses faces a cyber attack and do not know how to act when this happens.

The insurer Hiscox has wanted to show us with ‘Real World Hack’ what a cyber attack would be like in real life. The premise is clear, move the steps that hackers follow to control your business and ask for reward to unlock it.

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HBO en Twitter Los Soprano

HBO’s brilliant thread on Twitter to celebrate 20 years of The Sopranos

HBO en Twitter Los Soprano

A brilliant HBO action on Twitter to celebrate the 20 years of “The Sopranos” and it crash the net.

It is 20 years since the first episode of Los Sopranos was broadcast. The famous TV series created by HBO premiered on January 10, 1999 and became one of the best series in the history of TV. It marked a time as much for the quality of its narrative as for its impeccable realization. For many, it was the beginning of the quality series that we can enjoy today on different platforms.

To celebrate the anniversary, those responsible for digital marketing had a simple and even innocent idea; give as many people as possible nicknames Soprano style with its corresponding design. For that, they started to thread on Twitter where they could take their idea.

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Best advertising agencies in 2018

Best Advertising Agencies

A list to review the best advertising agencies in 2018 according to the advertisers.

In the advertising agency telling we are passionate about advertising. As you know, we are updating our blog with the most impressive, exciting and emotional advertising campaigns. It serves as brainstorming and refresh new ideas, concepts and strategies to be able to apply them on a smaller scale to our small and loyal customers.

Our most sincere admiration for the best advertising agencies of 2018. The list, made by the prestigious marketing and advertising magazine “El Publicista” has been made based on the statements and opinions of 142 marketing and advertising professionals from more than 100 advertisers throughout Spain.

And there have been changes regarding the best advertising agencies of 2017. Doubleyou goes down from the second to the fifth position, disbanded by &Rosás and Comunica+a. Peanuts & Monkeys remains in fourth place. The list of the ten best advertising agencies is completed by Pingüino Torreblanca, Darwin Social Noise, Oriolvillar, Good Rebels and Kitchen.

Shackelton, the agency that presides Pablo Alzugaray repeats the first position of the ranking one year more, supported by the 170 votes of the participants of the survey (24% of the mentions) that place it as the best advertising agency. Effective creativity, work focused on ROI and quality of service are the three aspects highlighted by the respondents. We leave you with the full list.

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Anuncio de Disneyland Paris

The cute Disneyland Paris commercial: “The Little Duck”

“The Little Duck” it’s the start of the new brand positioning of Disneyland Paris.

It has been 27 years since the Disneyland Paris amusement park opened its doors. During this time all of their promotional campaigns have focused on families and travel packages. A strategy based on publicizing the park through offers, breaks and vacations.

With the new advertising campaign, the park launches a new brand positioning.“Where magic becomes reality” is the new claim they want to communicate. A place where the fantastic meets the real, being a magical destination for children from all over the world.

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Anuncio de Wallmart Coches icónicos

Walmart ad ad with the most iconic movie cars

The Walmart ad features the most iconic cars in the cinema.

Nostalgia is a powerful ally for brands. It produces a psychological well-being to us since to recreate in the memories raises the spirit and increases the self-esteem. Brands know this and that is why more and more advertising campaigns are making use of nostalgia as the main axis. Here are some examples of MoneySuperMarket campaigns or ING Direct’s latest advertising campaign. And so it is used by the Walmart ad issued during the gala of the Golden Globes.

The American department store has wanted to promote its new online ordering service with store collection with some very special protagonists: The most iconic cars in the history of cinema.

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Ten best free fonts of 2018

The ten best free fonts of 2018

Ten best free fonts of 2018

We review what have been ten of the best free fonts of 2018.

At the end of the year it is time to take stock and compile in different sectors. In telling advertising we made a list with the best commercials of 2018. Now it’s time to look back to remember ten of the best free fonts of 2018.

A fantastic compilation that they have done from Domestika and that will help us to finish our projects. All fonts are free, created by professionals so that anyone can use them. Thus, we started the list of the ten best free fonts of 2018.

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Famiglia Rana Kit para Instagram

Famiglia Rana Kits: Create the perfect dish for Instagram

“Famiglia Rana Kits” have everything you need to create the perfect dish to upload to Instagram.

Instagram is the social network that has the most acceptance. The last semester grew by 23%. Much more than Facebook and Twitter, which did it by 3% and 2% respectively. And brands are starting to dominate the tool for their marketing campaigns. We remember actionas like Burger King’s Instagram campaign, or the products that Sonic’s foods chain creadte for instagram.

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El resumen del año en Google

Best of 2018 in Google: Year in a Search 2018

Year in a Search 2018 is Google’s summary of the year with search trends worldwide.

Great technology companies are taking summary of everything that happened this year on their platforms. After the disastrous #YouTubeRewind2018 is the turn of Google that summarizes us in an emotional video search trends worldwide.

It seems that they are the same company. Just as YouTube wants to be original with and old idea, Google surprises us with the formula “less is more”. With a minimalist video review the search trends worldwide.

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Lo mejor de YouTube Rewind

Best of 2018 in Youtube #YouTubeRewind

#YouTubeRewind, The best of 2018 on YouTube is close to becoming the video with more dislikes of the platform.

A summary of 2018. What can go wrong? If only it is to recover the most relevant events of the year and make an attractive mashup. Well, the #YouTubeRewind video with the best of 2018 on YouTube is about to become the video with more dislikes of the platform.

YouTube wasn’t expected this negative publicity but it is true that they have chosen a somewhat peculiar format. And is that the #YouTubeRewind has always been characterized by using all the highlights of the year to make a video parodying these elements.A video that at first could be funny but after 8 years, the formula has been outdated.

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Anuncio de Navidad de Bouygues

The emotional and fun Christmas ad by Bouygues Telecom

Bouygues Telecom’s Christmas ad explains the story of a father and his son over the years.

Christmas continues to pay off with well-known publicity campaigns. If the big four played their cards before Black Friday, other brands want to search their site and try to stand out among all the Christmas ads.

This is the case of the French telecommunication brand Bouygues Telecom that explains Christmas in an original, fun and emotional way.

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