Spot de Audio Hombre Invisible

A funny ad of Audi presenting his autonomous driving system

The invisible man star the funny ad of Audi to present his autonomous driving system: Audi Piloted Driving.

The new advertising campaign of the German brand presents us to the invisible man. The main character of J.B. Johnson is the protagonist of the last ad of Audi that has been created for the San Sebastian Film Festival.

Represented as a retired actor, the invisible man gives us a review of his career, remembering films and anecdotes. One of the things that most regrets is not having starred in a movie car. That’s when we present Audi’s new autonomous driving system: The Audi Piloted Driving.

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Nessun Dorma Orgasms

A cover of Nessun Dorma made with orgasms to promote Turandot

Folkoperan, the Swedish opera house has launched this provocative spot to promote Turandot.

We rarely see creative advertising campaigns to promote classical music or opera concerts. And although classical music and opera still have a large number of fans among the people of central Europe (like Salzburg, Vienna, …) young people still do not feel attracted to this type of music.

That’s why we loved this Folkoperan advertising campaign to promote Turandot. And is that the house of Swedish opera wanted to announce his work in a provocative and controversial way … versioning Nessun Dorma with orgasms.

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Anuncio de Heinz Baked Beans

An endearing Heinz ad to present its new Baked Beans product line

Heinz ad is an endearing story to present his new Baked Beans product line.

The US food company H.J. Heinz Company, more popularly known as Heinz, and famous for its ’57 varieties’ of sauce has launched an advertising campaign to present a new line of one of its classic products: Baked Beans.

For those who do not know them, the Baked Beans is a product of Heinz that began to be elaborated in 1901. In 1905 they arrived in the UK through the Fortnum & Mason department stores that sold him as an exotic product. It was not until 1941 that the British Food Ministry classified Heinz Baked Beans as an ‘essential food’ in its wartime rationing system. Since then it has been a staple food in the English population.

Now to introduce the new product line in Australia have released a short animated in a Pixar style.

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Campaña de Publicidad de Smart

A funny Smart’s advertising campaign

The Smart advertising campaign puts us in three situations that you can avoid if you use a Smart ForTwo.

We’ve loved this Smart’s advertising campaign. It is not the first time that the German brand does surprises us with funny advertising campaigns. 

Now they have returned with a funny and ingenious advertising campaign. With the motto: “Life doesn’t wait until you’ve found a parking space”. One of the features of the Smart Fortwo is its 2.69m. of length that will allow to find parking easily.

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Las ideas: De donde vienen

Where Do Ideas Come From?

This fantastic short film try to explain where do ideas come from?

Where do ideas come from? How do they arise? Why are they so important? It’s a question we ask ourselves often. Some agree that the sum of experiences helps to generate memories. Others recommend reading a lot. The point is that we must store moments and experiences in the brain to be able to express them when we want.

Where do ideas come from?

Well, this fantastic short film by the Canadian Andrew Norton wants to answer this question. In it we have different professionals, like the filmmaker David Lynch, the radio journalist Robert Krulwich or the artist Chuck Close, and two children who give their point of view on the mysteries of the inspiration. The comments are accompanied by different images that help to better understand what they are telling.

This short film also tries to demystify a little that moment of inspiration in which an idea hits a person’s mind when they least expect it.

Via | Criatura Creativa

Anuncio Icelandair para la selección islandesa femenina

The spectacular Icelandair’s advertising for the Icelandic women’s football team

A spectacular Icelandair’s advertising for support the Icelandic women’s football team on the Euro tournament.

Iceland’s national teams are often proud with their country in all the tournaments in which it participates. We all remember what happened in the EURO 2016 of France when the Viking country surprised us with his way in the competition.

Now the Icelandic women’s soccer team participates in the European championship celebrated in Netherlands as one of the ‘easy tem’s’ of the tournament. Its mirror is the success accomplished by the men’s team in the commented competition.

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Feedit Bag, de supermercados Edeka

Feedit Bag, a biodegradable bag with built-in seeds

The Edeka supermarket company has created Feedit Bag, a biodegradable bag with built-in seeds.

Plastic bags are a real problem. Every day thousands and thousands of bags are distributed every second, a real problem for the environment. To try to help, the German supermarket company Edeka has started an original initiative that goes beyond the bags of cloth or paper in its centers.

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Campaña Gráfica de Lego: Build the future

A Lego graphic campaign: Build the Future

Campaña Gráfica de Lego: Build the future

‘Build the Future’ is the last Lego graphic campaign which invites us to build our future.

We like Lego graphic campaigns, they are original, funny and ingenious. And it could not be less the latest creativity of the popular Danish brand.

According to Lego, we begin to build our future when we are small from our imagination. And an important part of developing this imagination is that children can create things through popular Lego blocks.

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Spot de Gatorade: Active Water

The Gatorade’s advertising with a spectacular figure made of water drops

For the last Gatorade’s advertising they have made a spectacular animated figure with drops of water and none is made with CGI.

Technology has allowed us to reach unimaginable limits. Distinguishing between the real or the fictitious is a thin line that allows us to carry out works that were unthinkable.

These new techniques of accomplishment also reached the advertising productions. Computer animations, special effects and CGI filled the big productions of the multinationals. That’s why it made us happy to see how ingenuity, creativity and originality are still present in some advertising campaigns.

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Tram Roulette, del Casino de Holanda

Tram Roulette, the funny marketing action of the Holland Casino

Tram Roulette, the funny marketing action of the Holand Casino to ease the wait of the passengers of the tram.

The hangover of the Cannes advertising festival leaves us with a lot of amazing advertising actions carried out by brands and advertising agencies. This is the case of the marketing action carried out by the Holland Casino in Amsterdam, ‘Tram Roulette’; winner of six bronze lions including the best outdoor campaign and guerrilla marketing.

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Spider-man tomando café en Starbucks

Spider-man grabs coffee in a Starbucks

To promote ‘Spider-Man Homecoming’, Sony Pictures and Starbucks have done this fun hidden camera prank in New York.

Spider-man grabs coffee in a Starbucks. The last marketing action of Sony Pictures to promote the Spider-man movie is a prank with hidden camera in New York.

Is there anything more normal than Spider-man grabs coffee at a Starbucks? The superhero of Queens has been willing to scare the customers of this coffee shop in New York.

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Original Soporte Publicitario Zumos del Valle

The original advertising support of Del Valle natural juices

The original advertising support of the Del Valle’s natural juices in a supermarket.

The natural juices brand Del Valle has made a curious initiative in a supermarket in Rio de Janeiro. They used an original advertising support to advertise their products to consumers.

People waste a lot of time squeezing fruit to consume natural juice. That is why they do this marketing campaign to demonstrate the quality of their products agains natural juices.

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Best Advertising Campaigns in Cannes

The Best advertising campaigns in Cannes Lions

Best Advertising Campaigns in Cannes

The best advertising campaigns seen in Cannes Lions. Listing with gold lions awarded at the advertising festival.

This week has been Cannes Lions. The advertising and creativity festival brings together all the creative talent worldwide to choose the best advertising works. Raising oneself with the prestigious statue of the lion is almost impossible task. We have remembered all the Grand Prix of the festival, and now we are going to review the Golden Lions or what is the same, the best advertising campaigns seen in Cannes.

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Cannes Lions 2017

All the Grand Prix of Cannes Lions 2017

Cannes Lions 2017

The list with all the Grand Prix of Cannes Lions, the advertising festival celebrated in Cannes.

This week has been Cannes Lions. The advertising and creativity festival brings together all the creative talent worldwide to choose the best advertising works. Achieving the “Advertising Oscars” is the most precious asset of all the creative agencies in the world. And rising with the prestigious statue of the lion is almost impossible task. We have prepared the list of all the Grand Prix of the Festival Cannes Lions of 2017.

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Campaña de Heineken: A 'Dam Fresh Beer

The Heineken campaign creates a personalized beer for tourists

The latest Heineken campaign: “A ‘Dam Fresh Heineken” creates a personalized beer for tourists arriving in Amsterdam.

It’s curious the last campaign of Heineken to address the young tourists who travel to Amsterdam on holidays. The multinational has detected that many young people when they arrive at the city are choosing to take the first beer in a microbrewery where they make Craft beer.

In the end, Heineken started out as an artisan beer that became more and more over the years. And to remind tourists the status of ‘Original Beer of Amsterdam’ they have created personalized beers for travelers arriving in the city. They have titled the campaign as A ‘Dam Fresh Heineken.

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