Anuncio de Gatorade - Leo Messi

“Heart of a Lion”, impressionnant Gatorade’s ad with Leo Messi

“Heart of a Lio” explains the story of Leo Messi until the World Cup in Russia.

In the “telling” advertising agency telling we love the advertising that Gatorade does. They are finding their voice in a very competitive sector such as sponsorships and sports drinks. We remember the fantastic motivational ad with Serena Williams or that impressive figure made with water drops.

Now they surprise us with this ad to explain the story of Leo Messi before arriving at the World Cup in Russia.

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Ver el Mundial con el presidente

A McDonald’s ad proposes you to see the World Cup with your boss

“The President” is the new McDonald’s ad that proposes you to watch the World Cup with your boss.

The World Cup begins and the brands are launching all their ads. In “Telling” advertising we will filter the best advertising campaigns to show them to you. This is the case of McDonald’s latest advertising campaign entitled “The President”.

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Anuncio Gráfico de Vasttrafik

The original Västtrafik graphic ad that will surprise you

Anuncio Gráfico de Vasttrafik

The graphic ad of Västtrafik is a poster that folds over itself to give you an alternative vision to what you are seeing.

Not everything is lost in the world of advertising and graphic design. There is hope after seeing the original graphic advertisement of Västtrafik, the public transport of Gothenburg (Sweden).

In the middle of the era of audiovisual communication, the great ads made on paper have been giving way to ephemeral campaigns cut by the same pattern.
It is the price to pay, the tyranny of social networks and the immediate. Few remember when graphic advertisements were made that played with space to surprise the consumer. That’s why we’ve loved Västtrafik’s latest advertising campaign.

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Cerveza de Volkswagen

VW Beer, a Volkswagen beer special for drivers

VW Beer is the special Volkswagen beer to avoid drinking alcohol while driving.

There are many car brands that carry out awareness campaigns on the use of alcohol while driving. The surprising thing is that a brand creates a special beer … for drivers. This is VW Beer, the special Volkswagen beer to avoid drinking alcohol at the wheel.

And is that for the first time in history, a car company makes a beer. An especial 0.0% alcohol content so you can have a drink and so be able to take the car quietly and take your friends.

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Portada de la revista Times hecha con Drones

The spectacular cover of Time magazine made with Drones

This is how the spectacular cover of Time magazine made with Drones was created.

The covers of Time magazine do not leave anyone indifferent. They mix criticism and news, vindicating journalism as a tool for analysis. The White House merged with the Kremlin or Donald Trump screaming with his hair on fire. A man pricking heroin or the image of the decaying American flag. The covers of Time magazine are pure art.

One more sample is the cover recreated with 958 Drones. For this they collaborated with the Intel “Drone Light Show” team, the same ones who created the opening ceremony of the Pyongyang Winter Olympics and participated in the SuperBowl show of 2017.

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The Dissolving Poster - Brasil

“The Dissolving Poster”, the poster that kills the larvae of mosquitoes

The NGO Habitat for Humanity has created “The Dissolving Poster” a poster that kills the larvae of mosquitoes in Brazil.

We love when creativity and innovation help overcome endemic problems. This is the case of the NGO Habitat for Humanity that make this action in Brazil to fight against the diseases produced by the mosquitoes. “The Dissolving Poster” helps in the fight against Zika or Dengue in the worst fabelas of Brazil.

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Supermercados Delhaize - The Vegetables Name Change

“The Vegetable Name Change”, from Delhaize supermarkets

Delhaize supermakets change the vegetable names so the kids can like it.

We like advertising for actions like this. When it seemed to be all said and written, new ad campaigns arrive to amaze you again. This is the case of the action created by the Delhaize supermarkets in Belgium for children to eat more vegetables.

nd for parents, getting children to eat vegetables is not an easy task. Many experts try each year to find new ways so that it is not so traumatic for them to eat vegetables. Only 30% of children make the recommended daily intake. Now the Delhaize supermarkets contribute to the cause with the campaign “The Vegetables Name Change” and their “Magic Veggies”.

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Vallas de publicidad de Mini

“Shortcut Billboards” an original Mini’s outdoor ad campaign in Berlin

“Shortcut Billboards” is an original Mini’s outdoor ad campaign in Berlin that gives you a shortcut on the way.

We’ve loved the outdoor advertising campaign that Mini has made in Berlin, Germany. An initiative to demonstrate the benefits of Mini Connected, the new onboard system of German’s brand cars.

Mini Connected is a system incorporated into vehicles that provides drivers with real-time traffic information. This allows you to recalculate the route to get to the destination faster, thus avoiding the most congested roads. And, to publicize this new feature, Mini has made an outdoor advertising campaign that helps you get to your destination faster even if you’re walking.

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Kit Kat vending machine

“Delayed Flight Break Machine” gives you free Kit Kat chocolates

“Delayed Flight Break Machine” is a Kit Kat vending machine that gives you free chocolates.

We’ve loved this Kit Kat ad at the Congonhas airport, in São Paulo (Brazil). A machine that offers Kit Kat for free if your flight is delayed. An advertising campaign that recovers vending machines as the central part of an ad campaign.

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Read Somethin Better - Black Button Books

“Read Something Better”, a great ad campaign from Black Button Books

Read Somethin Better - Black Button Books

The Black Button Books publishing house has launched “Read Something Better”, a campaign to recommend us to read better.

We like the advertising campaigns carried out by the publishers. They tend to be fresh, original and fun like this ads of Black Button Books in Romania.

Entitled “Read Something Better”, the campaign wants to highlight the value we actually get from the hours spent on social networks. The Europeans spend two hours a day on social networks, a precious time that hardly adds value to us.

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Valla de publicidad más aburrida

The world’s most boring billboard

The world’s most boring billboard are in Malmö, Sweden.

In the telling advertising agency we love outdoor advertising. Whether advertising billboards, interactive opis or bus shelters. Outdoor advertising gives us a capacity for interaction with the public and an ability to surprise that is hardly equal to other media.

And we love it because even after so much time it still surprises us. As is the case today, where we will show you the most boring advertising fence in the world.

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Patrocinio Deportivo de Omo Sports

The Sweat Sponsorship, from Omo Sports for Corinthians

The Sweat Sponsorship is an original Corinthians shirt from Omo Sports.

Sports sponsorship is one of the areas where brands strive to excel. There are many sports where we see original sponsorship proposals: Formula 1, NBA, Nascar or Football. The brands want to amortize to the maximum their appearance in the media at prime time.

Today we show you the action that Omo Sports has done in Brazil. One of the most original sports sponsorship actions we have seen. Omo Sports is one of the leading brands in the detergent sector. The brand wants to strengthen its presence among the sports public of the country and to achieve it, it has devised this original proposal.

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Brake Beat de Michelin

Michelin’s Brake Beat, a new musical style to saves lives

Michelin’s Brake Beat it’s an initiative that proposes a new musical style to saves lives

Brake Beat is an original initiative of Michelin. Through a new musical style, it aims to avoid many accidents on the road. A new action included in “Trendy Drivers” project with which the French brand seeks to raise awareness among drivers.

The three-second rule is a technique to control the safety distance with the vehicle in front of us. Try to observe a reference point on the road like a tree or a road sign.When the front car passes by, you must count to three. If you go through the same reference object before that time, it means that you go too fast and you must reduce the speed.

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Anuncio de Cornetto: Magic

“Magic”, a romantic story in the last Cornetto ad

The last Cornetto ad invites us not to complicate our lives if we want to meet someone special.

The Cornetto ad entitled “Magic” presents a romantic love story in an high school. And invites us not to complicate our lives if we want to meet that person we like.

How many times have we tried to impress the girl/boy that we like? How many random encounters have we caused and how many empty phrases have we exchanged with that person we liked in high school?

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Anuncio de Ikea - Ghosts

The funny Ikea advertising campaign: Ghosts

The funny Ikea advertising campaign and the ghosts that prefer the sheets and curtains of the Swedish brand.

Ikea launched an advertising campaign called “The Wonderful Everyday”. The campaign includes different commercials where daily situations are narrated. They are funny and endearing stories that revolve around the products of the Swedish brand.

The latest Ikea advertising campaign presents its gamma of home textiles. From curtains to sheets, through covers and carpets. The new prints take all the prominence for the Spring collection and gives us the possibility of giving an original touch to the home decoration.

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