Anuncio gráfico de Ikea

Ikea Wants You to Pee on This Ad

Ikea Wants You to Pee on This Ad. If You’re Pregnant, It Will Give You a Discount on a Crib.

Swedish agency Åkestam Holst, Adweek’s International Agency of the Year for 2017, has been killing it with the Ikea work in recent years. And it starts out 2018 with a splash (sorry) by creating a magazine ad that women are encouraged to pee on.

Sounds a bit gross, and maybe it is—but there’s a fun twist. If you’re pregnant, peeing on the ad reveals a special discounted price on cribs, thanks to technology similar to that in pregnancy-test kits.

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Spot de Cadbury: Mum's Birthday

The emotional Cadbury TV advert: ‘Mum’s Birthday’

The emotional spot of Cadbury TV advert is a story about the generosity and the small gestures of the people.

The latest Cadbury TV advert is an emotional story about generosity and small details. The best-selling chocolate brand in the United Kingdom has changed its advertising agency. This ‘Mom’s Birthday’ shows us the new brand’s direction.

The story starts with a storytelling marked by generosity and the small gestures that are still around us. The brand wants to highlight those acts of kindness that show the true human connection; “A story with which customers are once again attracted to the brand, just like when you saw ads in the 70s” according to Darren Bailes, the Creative Director of the new advertising agency, VCCP London.

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Anuncio de Pictionary

The Pictionary’s tv ad shows us how much fun it is to be wrong

The latest Pictionary’s tv ad titled ‘The Fish’ shows us how much fun it is to be wrong.

We liked Mattel’s latest advertising campaign to promote Pictionary. In the midst of digital games and the culture of immediacy, the charm of spending an afternoon together playing a board game is being lost.

And few board games more reflect the spirit of having a good time than the popular Pictionary. The famous board game created by Rob Angel in the 80s is still valid today.

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Spot de Tinder

Tinder’s TV ad reviews the love story with ‘Invention of Together’

Tinder’s tv ad reviews the history of relationships from prehistory with ‘Invention of Together’.

‘Tinder’ is an app that allows us to meet other people in a simple and direct way. It could be said that it has revolutionized the way of knowing and having relationships with other people. Just like YouTube and Facebook did, Tinder has come to revolutionize the world of love.

Now, they have made a new advertising campaign to show us how the world of relationships has evolved. Tinder’s tv ad reminds us that courtship exists since prehistory. For this they have made a nice animated short in which they review the phases that love has had at different moments in history.

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Promo de Expediente X

Aliens in NYC, the fun X-Files promo in New York

The X-Files promo in New York is a fun camera joke with hidden aliens.

In 2016 a new round of chapters of the popular tv show File X was released. The return of the acclaimed series was viewed by 50 million people. The producers didn’t doubt to continue the adventures of Mulder and Scully with 10 more episodes.

To announce the “second season”, they have decided to carry out an advertising campaign in New York with a fun hidden camera joke. Since the irruption of the Internet, viral campaigns have been becoming increasingly convoluted. That’s why a return toa joke with hidden camera is always appreciated.

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Anuncio de Navidad de Intermarche

A funny Christmas ad of Intermarche: J’ai tant rêvé

A fun and emotional Christmas ad of Intermarché puts Santa on a diet.

It seems that this year the creatives are working hard to end the year. After seeing the Christmas ads of the traditional brands such as John Lewis, Lotteries, Sainsbury’s and Debenhams now we have new Christmas ad from the “minor” companies.

This is how we are discovering more Christmas ads that have nothing to envy to those previously nominated. Brands are adding creativity to their campaigns and are not limited to showing products or discounts. Now they make a great storytelling to offer us new funny, emotional and original stories.

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Spot de Gatorade con Serena Williams

The motivational Gatorade ad with Serena Williams

Serena Williams stars in the latest Gatorade ad after having her son.

The last Gatorade ad is starring Serena Williams after having her son. And is that the American tennis player surprised everyone with the announcement of his retirement from the world of tennis. The reason was none other than her pregnancy.

This action, unusual in the world of female elite sport, was applauded by all. Serena is the best paid sportswoman in the world and had decided to leave the courts to be a mother.

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Anuncio de Debenhams

The modern version of Cinderella in the Debenhams Christmas ad: “You Shall”

The Debenhams Christmas ad reinterprets Cinderella in a classic-style advertising.

The Debenhams Christmas ad brings us a modern reinterpretation of the classic fairy tale “Cinderella”. Increasingly, Christmas ads want to become more original and surprising, and sometimes they tend to get lost among other ideas.

That’s why we appreciate this Debenhamas Christmas ad, recovering the classic cut in this type of ads. This means, good performance and photography, a solid history and good acting work.

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Anuncio de Navidad de Marks&Spencer

The Marks & Spencer Christmas ad starring Paddington

The Marks & Spencer Christmas ad features the popular bear: Paddington.

The popular bear Paddington, one of the most famous characters in British children’s literature, is the star of the Marks & Spencer Christmas ad. After a week full of Christmas ads, the big chain stores can now focus on sales this holiday season.

The last advertising campaign is the Marks & Spencer ad, titled “Paddington and the Christmas Visitor”. The brand gives prominence to one of the most beloved characters in British children’s literature: The Paddington Bear. Created by Michael Bond in 1958, the Paddington bear has sold more than 30 million copies worldwide.

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Anuncio de Navidad de Sainsbury's

The funny Sainsbury’s ad for Christmas: “Every bit of Christmas”

The Sainsbury’s ad for Christmas is a funny song sung by real people.

Big week in the world of advertising. The major advertising campaigns for Christmas have been released in a very short space of time. On Friday John Lewis kicked off with his #MoztheMonster, on Monday it was the turn of the Amazon Christmas ad in the morning and the ad of Lotería de Navidad for the afternoon. Great Christmas stories explained in a very different way.

Today it has been the last company to launch his advertising campaign. And we are sorry for the previous ones but the Sainsbury’s ad fills us with emotion, joy and fun. A Christmas ad that reminds us of the reason for these holidays and renews our “hype” for Christmas. It is the ad that best represents the Christmas values and the one that best explains it. So he feels it and he transmits it to us through a catchy song sung by real people. It is, without any doubt, our favorite ad for these holidays.

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Amazon's Christmas Ad

The Amazon’s Christmas ad is starring by its logo at boxes

The Amazon’s Christmas ad is starring by its logo smile at boxes.

We liked Amazon’s Christmas ad. The American multinational of e-commerce initiates Christmas campaign with a funny spot titled “Give”. The ad is carried out by the smile of the logo printed on the boxes.

With a record turnover this Christmas campaign (if we include the Black Friday) expects an increase in online purchases of 15%.

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Spot de John Lewis Moz the Monster

The new John Lewis Christmas Ad: #MoztheMonster

The new John Lewis Christmas ad is an emotive story presenting ‘Moz the Monster’.

It’s Christmas, yes. Because the John Lewis Christmas ad is here. Although earlier than usual, the chain of high-end department stores opens the Christmas ads season with its fantastic history. 

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Canon: Next Year is Coming

Canon starts the Christmas ads season with: “Next Year is Coming”

Canon starts the Christmas ads season with: “Next Year is Coming. Be Ready.”

We announce the start of Christmas ad season. John Lewis has already begun to show some teaser, the people talk about how the Lottery ad will be and Freixenet brand is still looking to reuse material from last years.

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Samsung regala el Note8

Samsung gives the Note8 to passengers on an Iberia flight

Samsung gives the Note8 to passengers on an Iberia flight to celebrate the launch of their new smartphone.

Yes, as you read it. Samsung gives the Note8 to passengers on a flight from Iberia. The surprising action was made on the flight Madrid – La Coruña at 7:30 am.

Behind this action are a marketing campaign to repair Samsung’s image brand. The previous terminal of the Korean company, the Note7 became infamous for the explosion of its batteries. One of the most famous cases was when some units exploded inside an airplane, causing panic attacks among the passengers.

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Choosign an effective brand name

Guide to choosing an effective brand name

Choosign an effective brand name

These are the steps to follow to choose an effective brand name for our company or product.

Choosing a brand name is one of those fundamental moments when we are starting a project. Either a name for a product, company or service. We are all familiar with the term “Branding” that defines the process in which the brand of a company is built. But first it is necessary to work on the choice of our brand name. This process is called “Naming”.

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