Campaña de publicidad de Bose

Bose’s advertising campaign tells us about the power of music

Bose’s advertising campaign talks about the power of music to present its new headphones.

We liked the latest Bose’s advertising campaign. The american brand of electronics presents its new range of headphones Quiet Comfort 35 II to start the Christmas sales campaign.

The advertising campaign of Bose is a series of four spots based on the emotional power of music. In the feelings that music gives us and the bond that has been with us throughout our lives.

Campaña de publicidad de Bose

Bose’s advertising campaign titled “However you feel, really feel”  and it puts us in four different situations where the insight of the consumer is different. “Alive”, where we see a boy coming out of school on a skateboard. “Bliss”, where we meet a ballet dancer exhausted by the effort. “Hope” presents the story of a man while he cries. At last, “Young”, starring the NFL player Larry Fitzgerald.

The moods are channeled through the Bose headphones as an escape door to our personal dramas. The soundtrack is composed by Dustin O’Halloran, the American composer nominated for the Oscars.

Alive

Bliss

Hope

Young

Via | Reason Why

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *

20 − five =

This site uses Akismet to reduce spam. Learn how your comment data is processed.