KFC’s original Spotify marketing campaign hacking artists’ accounts
Throughout all our campaign analyzes, we are warning you: advertising evolves in a dizzying way. Creatives are constantly adapting to new formats, new social networks and must be up to date to learn about new trends. A rhythm of adaptation like never before and that makes today’s experts the trainees tomorrow.
New actors break into the picture to change the way consumers understand. An example is advertising in esports, which we have talked about so much. Or how to deal with marketing strategies in Tik Tok, Twitch or Instagram. There are great examples of brands that have known how to communicate are their audience. Burger King and his ingenious Instagram Stories, Post-It campaign with their custom remarketing banners or McDonald’s creating playlists on Spotify.
Precisely this music service is the protagonist of the KFC campaign, which has managed to strain advertising on Spotify Premium. Let’s see how.