KFC’s innovative marketing campaign on Spotify

Campaña de Marketing en Spotify

KFC’s original Spotify marketing campaign hacking artists’ accounts

Throughout all our campaign analyzes, we are warning you: advertising evolves in a dizzying way. Creatives are constantly adapting to new formats, new social networks and must be up to date to learn about new trends. A rhythm of adaptation like never before and that makes today’s experts the trainees tomorrow.

New actors break into the picture to change the way consumers understand. An example is advertising in esports, which we have talked about so much. Or how to deal with marketing strategies in Tik Tok, Twitch or Instagram. There are great examples of brands that have known how to communicate are their audience. Burger King and his ingenious Instagram Stories, Post-It campaign with their custom remarketing banners or McDonald’s creating playlists on Spotify.

Precisely this music service is the protagonist of the KFC campaign, which has managed to strain advertising on Spotify Premium. Let’s see how.

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The Grand Prix of Cannes Lions 2019

Cannes Lions 2019

The Grand Prizes awarded at the Cannes Lions advertising festival.

The Festival of Advertising and Creativity of Cannes has come to an end. The Oscars of Advertising distribute their prizes to the best advertising campaigns. And is that all the world’s creative talent meets to choose the best jobs in the sector. Apart from the smaller prizes, the “Grand Prix” of each category is delivered every year. The best of the best of advertising. We leave you with the list of all the Grand Prix of the Cannes Lions Festival of 2019.

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Tramontina and Spotify team up to discover the flavors of music

The brand of kitchen Tramontina and Spotify team up to discover the flavors of music.

Music is an element that accompanies us in practically our entire life. There are times when we have it more present and others that less, but it always connects us with some lived moment, with some emotion or with some disconnection.

But have you stopped to think what your favorite song would like? This is what the kitchen utensils brand Tramontina and Spotify has done.

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An original action of Branded Content from Laive Cheese

An original action of Branded Content delivers parmesan cheese for free at your home.

It’s wellknown that Italian food is one of the most preferred in the whole world. Italians have been able to export their culture through culinary art: Pizzas, pasta and lasagna are some of the most outstanding products, each with its corresponding varieties. And it is almost mandatory to add parmesan cheese to the dishes as it gives a new world of flavors.

That is why we have liked this action of Cheese Laive to make known its product in Lima. According to Christian Caldewll, McCann’s creative:“We realized that many people complained when they asked for Italian food, they got less Parmesan cheese, and we saw a good opportunity to do an original sampling action.”

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