The Grand Prix of Cannes Lions 2019

Cannes Lions 2019

The Grand Prizes awarded at the Cannes Lions advertising festival.

The Festival of Advertising and Creativity of Cannes has come to an end. The Oscars of Advertising distribute their prizes to the best advertising campaigns. And is that all the world’s creative talent meets to choose the best jobs in the sector. Apart from the smaller prizes, the “Grand Prix” of each category is delivered every year. The best of the best of advertising. We leave you with the list of all the Grand Prix of the Cannes Lions Festival of 2019.

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The Dove commercial aims to change the image of women in advertising

#ShowUs is the latest Dove campaign that aims to change the image of women in advertising.

Dove has known how to find his own path in the field of advertising. It was around 2013 that he started with a simple and powerful campaign with “Real Women”. This campaign took deep and turned the real beauty into a powerful insight that revolutionized the “Beauty Branding”.

The Dove advertising campaigns that followed knew how to find their own storytelling to identify with their target audience. “Real Beauty Sketches”, “Legacy” o “Love your Curls” are some of the projects that the Unilever brand has made in this line.

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All the Grand Prix of Cannes Lions 2018

Cannes Lions 2017

The Grand Prizes delivered at Cannes Lions, the best advertising festival.

The Festival of Advertising and Creativity at Cannes has ended, better known as the Oscars of Advertising. It brings together all the world’s creative talent to choose the best ads of the year. Get one of the lions the most precious asset of all the creative agencies in the world. We have prepared the list of all the Grand Prix of the Festival Cannes Lions of 2018.

A total of 30 great prizes were distributed during the festival. Between them they emphasize two campaigns, “Palau Pledge” that has been raised with 3 great prizes and “Trash Isles” that has taken two.

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VW Beer, a Volkswagen beer special for drivers

VW Beer is the special Volkswagen beer to avoid drinking alcohol while driving.

There are many car brands that carry out awareness campaigns on the use of alcohol while driving. The surprising thing is that a brand creates a special beer … for drivers. This is VW Beer, the special Volkswagen beer to avoid drinking alcohol at the wheel.

And is that for the first time in history, a car company makes a beer. An especial 0.0% alcohol content so you can have a drink and so be able to take the car quietly and take your friends.

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Discover the fonts of the most famous brands with Logofonts

Tipografías de los logotipos más famosos

Logofonts is a project that lets us know what are the typographies of the brands in their logos.

The large multinationals devote many resources to caring for their brand image. Times evolve and logos must be adapted to new technologies.

But company’s brand image is so present and remembered that it makes us forget how it is built. Know how their elements have been made, and what is their typography. Now this project allows us to know what are the fonts of the most famous brands.

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Lacoste changes its cocodrile logo for endangered species

Lacoste changes its cocodrile logo to feature endangered species in limited edition collection.

We like the new Lacoste proposal for this season. The French brand has launched a limited edition of its clothes changing the iconic cocodrile logo for other endangered species.

85 years old has the Lacoste logo embroidered on its clothes. An icon of the fashion’s world that has gone through generations, styles and trends. Now, for a good cause, they have decided to replace it with other animals.

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Great Females Graphic Designers: Paula Scher

Paula Scher

We review the history of the Great Female Graphic Designers: Paula Scher.

With Susan Kare we started a series of blog entries at telling advertising agency to talk about the great graphic designers of history. We saw that thanks to talent and work it was possible to find a place in an era where men were the big names in the world of Graphic Design and Advertising.

Today we are going to review the life and work of Paula Scher. The great graphic designer of the 90s in the United States and one of the most relevant figures of graphic design of the last four decades.

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Guide to choosing an effective brand name

Choosign an effective brand name

These are the steps to follow to choose an effective brand name for our company or product.

Choosing a brand name is one of those fundamental moments when we are starting a project. Either a name for a product, company or service. We are all familiar with the term “Branding” that defines the process in which the brand of a company is built. But first it is necessary to work on the choice of our brand name. This process is called “Naming”.

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‘Iconic Moments’ it’s a Pepsi’s minimal graphic campaign

‘Iconic Moments’ it’s a Pepsi’s minimal graphic campaign very clean and creative.

Often big budgets hide what is a priori a poor idea. It is not necessary to be creative, only show your product in the most spectacular way possible. And many times the creatives forget the power of a good idea. That’s why we love this Pepsi’s graphic campaign titled ‘Iconic Moments’.

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The original advertising support of Del Valle natural juices

The original advertising support of the Del Valle’s natural juices in a supermarket.

The natural juices brand Del Valle has made a curious initiative in a supermarket in Rio de Janeiro. They used an original advertising support to advertise their products to consumers.

People waste a lot of time squeezing fruit to consume natural juice. That is why they do this marketing campaign to demonstrate the quality of their products agains natural juices.

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