The emotional spot of Cadbury TV advert is a story about the generosity and the small gestures of the people.
The latest Cadbury TV advert is an emotional story about generosity and small details. The best-selling chocolate brand in the United Kingdom has changed its advertising agency. This ‘Mom’s Birthday’ shows us the new brand’s direction.
The story starts with a storytelling marked by generosity and the small gestures that are still around us. The brand wants to highlight those acts of kindness that show the true human connection; “A story with which customers are once again attracted to the brand, just like when you saw ads in the 70s” according to Darren Bailes, the Creative Director of the new advertising agency, VCCP London.
The Cadbury tv advert tells the story of a girl who wants to buy a chocolate bar from her mother. When paying, instead of using money, use those valuables you have. Buttons, a ring and a small unicorn. The advert ends with the brand’s iconic slogan: “Glass and a half”.
Via | Reason Why