Tienda de falsificaciones Diesel

The Diesel fake shop in New York

The popular clothing brand creates its own Diesel fake shop in New York.

In New York there is a street that is the paradise of fakes. Located between Chinatown and Little Italy, Canal Street is full of copies of clothes at a ridiculous price. The logos and name of the brands are delirious and the haggling as essential art before closing the purchase.

The brands see how their image is devalued with a product of poor quality. Few ways exist to combat this scourge, since they are very well organized organizations and achieve a level of replication that is almost exact for the piece.

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Sorpresa de Burger King Samaritan Whooper

The Burger King’s surprise if you help this car on fire

The funny Burger King’s surprise if you help this burning car on a US road.

We liked this advertising campaign for Burger King. On the Good Samaritan Day in the US, the brand has made a funny surprise on a country road in California.

The date wants to pay tribute to those who help and celebrate the kindness of the people. An event that brands take advantage of to carry out publicity actions like this one.

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Bolsas de Basura Glad: Torture Test

Glad’s trash bags made a product torture test in airports

Glad’s trash bags undergo a “torture test” at USA airports.

The word that best defines the marketing action of Glad’s trash bags is “peculiar”. They have done a test of stress to the product through the airports of the United States to prove its durability.

Glad is a brand of “The Glad Products Company“, a company specialized in trash bags and “tuppers” for food. To present their new ForceFlex Plus product with Advanced Protection, they decided to perform a peculiar stress test.

Stress tests are usually performed to check the strength and durability of the product; subjecting it to disproportionate uses to check where the limit is before breaking it. Glad has called them “Torture Test”.

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Promo de Expediente X

Aliens in NYC, the fun X-Files promo in New York

The X-Files promo in New York is a fun camera joke with hidden aliens.

In 2016 a new round of chapters of the popular tv show File X was released. The return of the acclaimed series was viewed by 50 million people. The producers didn’t doubt to continue the adventures of Mulder and Scully with 10 more episodes.

To announce the “second season”, they have decided to carry out an advertising campaign in New York with a fun hidden camera joke. Since the irruption of the Internet, viral campaigns have been becoming increasingly convoluted. That’s why a return toa joke with hidden camera is always appreciated.

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Tram Roulette, del Casino de Holanda

Tram Roulette, the funny marketing action of the Holland Casino

Tram Roulette, the funny marketing action of the Holand Casino to ease the wait of the passengers of the tram.

The hangover of the Cannes advertising festival leaves us with a lot of amazing advertising actions carried out by brands and advertising agencies. This is the case of the marketing action carried out by the Holland Casino in Amsterdam, ‘Tram Roulette’; winner of six bronze lions including the best outdoor campaign and guerrilla marketing.

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Spider-man tomando café en Starbucks

Spider-man grabs coffee in a Starbucks

To promote ‘Spider-Man Homecoming’, Sony Pictures and Starbucks have done this fun hidden camera prank in New York.

Spider-man grabs coffee in a Starbucks. The last marketing action of Sony Pictures to promote the Spider-man movie is a prank with hidden camera in New York.

Is there anything more normal than Spider-man grabs coffee at a Starbucks? The superhero of Queens has been willing to scare the customers of this coffee shop in New York.

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Cannes Lions 2017

All the Grand Prix of Cannes Lions 2017

Cannes Lions 2017

The list with all the Grand Prix of Cannes Lions, the advertising festival celebrated in Cannes.

This week has been Cannes Lions. The advertising and creativity festival brings together all the creative talent worldwide to choose the best advertising works. Achieving the “Advertising Oscars” is the most precious asset of all the creative agencies in the world. And rising with the prestigious statue of the lion is almost impossible task. We have prepared the list of all the Grand Prix of the Festival Cannes Lions of 2017.

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Acción de Marketing de McDonald's: Drive-Thruck

The last McDonald’s marketing action reinvents the Drive-Thru in Brazil

The last McDonald’s marketing action reinvents the Drive-Thru concept in Brazil.

We have enjoyed this McDonald’s marketing action in Brazil. The American multinational has long been performing creative marketing actions and it is not easy to be surprised.

The goal of the last McDonald’s marketing campaign in Brazil was to remind consumers that there is always a McDonald’s nearby and ready to offer service.

And how did they do it? Well instead of it being the car that goes to the restaurant, the restaurant went to the car. In other words, they turned the Drive-Thru concept around to surprise consumers. They called it ‘Drive-Truck’.

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Best Advertising Campaigns

Best advertising campaigns in ‘El Sol 2017’

Best Advertising Campaigns

The best advertising campaigns in ‘El Sol 2017’

We entered the period of advertising festivals. And is that has been held in Bilbao the 32nd edition of the Festival El Sol dedicated to the advertising communication of Ibero-America. A festival that awards its prizes to the best advertising campaigns of the last year.

The Festival presented a total of 289 awards among the 15 official sections; spread over 85 agencies and 16 different countries. Colombia won the ‘Sol de platino’ for its action in telephone booths called “Payphonebank” and Spain took 182 statuettes.

Of all the most outstanding publicity campaigns carried out in Ibero-America, Proximity agency took the recognition to the festival agency and ‘Loterías y apuestas del estado’ that won the Advertiser of the Year award.

Sol de platino – Payphonebank

Brand Content: Audi

Tv and cinema: Quilmes

Integrated campaign: Loterías y apuestas

Digital: #paellaemoji

Smartphone: Samsung

Media: Unicef

Production: Microsoft

Newspapers and Magazines: Getty Images

Mejores campañas de publicidad El sol 2017 - Getty Images

Mejores campañas de publicidad El sol 2017 - Getty Images

Mejores campañas de publicidad El sol 2017 - Getty Images

Best Street Marketing Actions

Top5: The Best Street Marketing Actions

Best Street Marketing Actions

Advertising outside the conventional medium. In our top’s five… the best street marketing actions.

New terms have been created in the world of advertising and marketing thanks to globalization. Terms related to actions that become viral around the world bringing the brand to a huge number of consumers that otherwise would be impossible to do.

We talk about Ambient and Street Marketing, advertising actions that consist of carrying out non-conventional marketing strategies, outside the natural environment. In the case of Ambient Marketing, we proceed to transform urban elements to draw attention of the pedestrians. On the other side the Street Marketing interrupts the routine of the place where it is realized and it invites the pedestrians to participate in the same one.

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Banco de Nescafé: Hello Bench

The original Ambient Advertising from Nescafé to know new people: ‘Hello Bench’

‘Hello Bench’ is the new and original ambient advertising from Nescafé in Italy that allow you to meet new people.

We like the new advertising strategy from Nescafé in Italy.

Nos gusta la nueva estrategia publicitaria que Nescafé está desarrollando en Italia. Under the concept of meeting all together to start a conversation through coffee, the brand is creating ambient advertising actions in different areas of Italy like the fantastic #NextdoorHello a campaign in which they helped a community of neighbors to know each other better trough a coffe cup.

Now they want to encourage new encounters between strangers through a cup of Nescafé with ‘Hello Bench’, an original idea to meet new people when you are resting in a bank.

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Acción de Publicidad de JetBlue

A funny marketing campaign of JetBlue to promote Jamaica

Original and funny marteking campaign of JetBlue at ‘Jamaica’, the Queens subway stop in New York.

To promote the new JetBlue route to Jamaica, the American airline made an original marketing action on the New York subway on a cold winter’s day. And is that winter temperatures rarely exceed 0 degrees in New York when in Montego Bay (Jamaica) do not fall below 30.

That is why, together with the Jamaican Tourism Board, they build up a set pretending to be an area of Jamaica in the subway interchange that bears the same name as the country. Titled ‘Change at Jamaica‘ the marketing campaign of JetBlue was intended for those passengers making a train change at ‘Jamaica’ station in Queens, New York.

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Tienda de BIC

Pay with creativity in the new BIC Store

The original BIC store in Belgium where you pay with creativity has been made to commemorate the 60th anniversary of the brand.

BIC, the French company based in Clichy turns 60. Founded in 1945 by Marcel Bich, the company became popular making disposable products at low cost, like pens, lighters and razors.

But if there is a product that has made the BIC brand world famous that has been your ballpoint BIC. The first product of the company is still today the best selling product of the French multinational and is the most used by students and professors due to its economic price and the durability of the ink.

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Instagram Test Drive

Cadillac Instagram Test Drive in Canada

Cadillac made an original Instagram Test Drive of its latest XT5 model on the streets of Montreal.

There are many brands that offer a Test Drive to test their vehicles. Mini performed an original marketing action with its original Mini Instadrive, an original configurator based on Instagram with interactive photographs.

Now the American automobile brand Cadillac has made an Instagram Test Drive in Canada to showcase its latest model to those who wish. To promote their latest XT5 model they walked the streets of Montreal with the address that marked the users in Instagram.

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