Anuncio de Kondomeriet

The suggestive Kondomeriet commercial, an erotic products store

The Kondomeriet commercial is a suggestive succession of foodporn images.

The most important sex shop in Norway turns 30. 30 years of worship of pleasure, disobedience and innovations in the art of sex enjoyed by Norwegians. And they wanted to celebrate the anniversary in a very special way.

The Kondomeriet commercial is an ode to #FoodPorn, the popular Instagram hashtag when we refer to a meal that, as good as it is, is pornographic.

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Anuncios Machistas de Budweiser

Budweiser sexist ads redesigned for Women’s Day

Anuncios Machistas de Budweiser

Budweiser sexist ads have been redesigned to mark Women’s Day.

Advertising has always been a true reflection of society. In it we can shed as it was lived in times past. Striking is the ads of the 50s and 60s where a society was represented where the woman was the housewife and the one that should serve the man.

With the passage of time this type of advertising has done more harm than good, as it has taken root in the collective thinking of society. The machismo that was established in the next generation is one of the great scourges to be eradicated. And the current advertising is already beginning to point in that direction: An egalitarian society where nobody is above others.

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Kama Sutra de Ikea

The Kama Sutra of Ikea to achieve the greatest satisfaction in your bedroom

The Ikea Kama Sutra arrives, a guide to achieve the greatest satisfaction in your bedroom.

How to meet the needs of people in the bedroom? That is the question that has been asked in IKEA USA, how they can improve our satisfaction in the bedroom. And the result has been a campaign where nothing is what it seems, a guide to the best positions in the bed: the Ikea Kama Sutra arrives.

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Coca-Cola Offside

Coca-Cola Offside: Sports journalism and women

Coca-Cola Offside is an initiative in the United Arab Emirates to reclaim the role of women in sports journalism.

In the Middle East, an authentic revolution is taking place. Young women push hard to change customs rooted in the Arab countries, traditionally male chauvinist. This opening of society, pushed by the demand of the new generations is breaking all kinds of barriers. The brands want to be well positioned for when the new generations embrace change. Audi recently reminded us that women could already drive in Saudi Arabia. And Coca-Cola wanted to claim sports journalism.

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Best Adidas Commercials

TOP5: Adidas best commercials

Best Adidas Commercials

Advertising history. We reviewed the five best Adidas commercials throughout its history.

The history of Adidas has been defined as an authentic family soap opera. In his day we reviewed the story of Adolf and Rudolf Dassler in our article “Adidas vs. Puma, the story of two brothers confronted”; in the 40s the rivalry between brothers caused the split of Rudolf Dassler that led to the creation of the Puma brand.

After many family disputes between brothers, children and nephews, the Adidas house was bought in 1990 by Bernard Tapie, French businessman and former president of Olympique de Marseille for 243 million euros.Two years later, bankruptcy came to them. Nike took advantage of the situation to break into the European market with aggressive marketing campaigns. The hiring of world-class players was ahead of its time and gave us some of the best ads in history: “Good vs Evil” and “Airport”.

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Cortinas de Ikea anticontaminantes

The Ikea curtains that purify the air

The Ikea curtains purify the air thanks to a technology that breaks down the polluting airs.

Air pollution has become one of the greatest risks to our health. According to OMS, one in eight people dies from diseases caused by this problem.
And the problem is not the air we breathe outside the home, in some places pollution can be up to five times greater inside our house.

To mitigate this problem, Ikea has created curtains that help purify the air. A team of engineers, specialists and designers have created a technology that allows us to break down the most common air pollutants in our home, such as odors or formaldehyde.

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RunTour offers discounts depending on the people we takedown on a race

‘Thousand Winners’, RunTour promote the race by offering discounts depending on the people we takedown.

When you think you’ve seen it all, there’s always an original idea to surprise you. This is the case of the promotion that RunTour has made of his race in the Czech Republic. An original and successful proposal to publicize your race’s circuit and increase participation in them.

RunTour organizes various amateur races in the Czech Republic. It is the second in popularity among the riders and wanted to increase the number of registered athletes and income to be able to aspire to assault the first position.

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Hiscox shows us what a cyber attack would look like in real life

The insurance company Hiscox shows us what a cyber attack in real life would be like with ‘Real World Hack’.

When we receive news of massive cyber attacks few times we are alarmed. We think that they are attacks aimed at large companies and our small business will not be affected. And it is not like that. In the UK, one in three businesses faces a cyber attack and do not know how to act when this happens.

The insurer Hiscox has wanted to show us with ‘Real World Hack’ what a cyber attack would be like in real life. The premise is clear, move the steps that hackers follow to control your business and ask for reward to unlock it.

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Best of 2018 in Google: Year in a Search 2018

Year in a Search 2018 is Google’s summary of the year with search trends worldwide.

Great technology companies are taking summary of everything that happened this year on their platforms. After the disastrous #YouTubeRewind2018 is the turn of Google that summarizes us in an emotional video search trends worldwide.

It seems that they are the same company. Just as YouTube wants to be original with and old idea, Google surprises us with the formula “less is more”. With a minimalist video review the search trends worldwide.

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Best of 2018 in Youtube #YouTubeRewind

#YouTubeRewind, The best of 2018 on YouTube is close to becoming the video with more dislikes of the platform.

A summary of 2018. What can go wrong? If only it is to recover the most relevant events of the year and make an attractive mashup. Well, the #YouTubeRewind video with the best of 2018 on YouTube is about to become the video with more dislikes of the platform.

YouTube wasn’t expected this negative publicity but it is true that they have chosen a somewhat peculiar format. And is that the #YouTubeRewind has always been characterized by using all the highlights of the year to make a video parodying these elements.A video that at first could be funny but after 8 years, the formula has been outdated.

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Dream Gap de Barbie

“Dream Gap”: Barbie wants to end gender inequality

“Dream Gap” by Barbie is a project that wants to end gender inequality from a young age.

We like the turn that Mattel is making to its communication regarding its most popular brand: Barbie. She has listened to all those voices that criticized the promotion of inequality to establish themselves as standard-bearers of the feminist movement.

Now, to celebrate the International Day of the Girl, they have launched a new global advertising campaign. A project for us to reflect on the education we give our children and encourage respect for them.

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Five best advertising campaigns of Pepsi

Mejores anuncios de Pepsi

We reviewed Pepsi’s five best advertising advertisements throughout its history.

The history of Pepsi begins in 1893 in New Ber, North Carolina. Caleb Bradham, a pharmaceutical chemist, devised this drink to help digestion and act  as a stimulant. Known at the beginning as the “Brad Drink”, it was a mixture of carbonated water, sugar, pepsin, nut extract, vanilla and “strange oils”. In 1898 Brad would rename his star drink combining the words of Pepsina and Cola. The Pepsi-Cola was born.

After some crisis and changes of ownership, during the Great Depression it became the second most famous soft drink in the world behind Coca-Cola. Thanks to aggressive promotions such as offering double the Pepsi-Cola for the same price (a 12-ounce bottle for only 5 cents) it got a very positive response from consumers.

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Slogan de Nike: Just Do It

The origins of the Nike logo and its slogan “Just Do It”

Logo de Nike - Just Do It

This year is the 30th anniversary of Nike’s famous slogan “Just Do It”. Let’s remember how one of the great phrases of advertising was created.

It is 30 years since the creation of one of the most famous advertising slogans: “Just Do It” by Nike. Today we are going to review how the company founded by Phil Knight created the logo and the famous phrase.

Nike is one of the brands that usually appear on the most valuable lists and one of those that usually has a stronger presence around the world. The recognition ratio of the brands main elements is high. All the brand image invites you to lead a sporting life, to move, to break with the limits. That is what consumers think when they see the logo and the slogan.

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Publicidad de Budweiser - Tagwords

The original Budweiser advertising campaign: Tagwords

Budweiser’s latest advertising campaign proposes an original initiative.

Being able to acquire the rights or licenses of certain photographs is expensive, even for big brands like Budweiser; A fundamental part of the history of rock, but that is forced to not be able to use images that show that yes, they were there.

And it really was like that. Great artists drank Budweiser beer on stage, backstage or in recording sessions. But owning these images is a luxury that even the American multinational can not afford. In order to show them, he has designed “Tagwords”, an original advertising campaign that encourages us to search for those images on Google.

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Dogper de Burger King

Burger King’s dogper, a bone for dogs with a grill flavor

Burger King’s dogper is a bone for dogs with a grill flavor thats allows you to eat without being disturbed.

Those who have a dog as a pet, will know how complicated it is to sit down to eat without being bothered asking for food. You will seldom be able to resist if you are embarrassed to share a piece of your menu.

The results of a study conducted by the brand are clear: More than 500 people says that 65% of pets ask for something to eat when you receive food at home, and half of the owners satisfy the animal.

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