RunTour Thousand Winners

RunTour offers discounts depending on the people we takedown on a race

‘Thousand Winners’, RunTour promote the race by offering discounts depending on the people we takedown.

When you think you’ve seen it all, there’s always an original idea to surprise you. This is the case of the promotion that RunTour has made of his race in the Czech Republic. An original and successful proposal to publicize your race’s circuit and increase participation in them.

RunTour organizes various amateur races in the Czech Republic. It is the second in popularity among the riders and wanted to increase the number of registered athletes and income to be able to aspire to assault the first position.

Read more

Ciberataque en la vida real | Hiscox

Hiscox shows us what a cyber attack would look like in real life

The insurance company Hiscox shows us what a cyber attack in real life would be like with ‘Real World Hack’.

When we receive news of massive cyber attacks few times we are alarmed. We think that they are attacks aimed at large companies and our small business will not be affected. And it is not like that. In the UK, one in three businesses faces a cyber attack and do not know how to act when this happens.

The insurer Hiscox has wanted to show us with ‘Real World Hack’ what a cyber attack would be like in real life. The premise is clear, move the steps that hackers follow to control your business and ask for reward to unlock it.

Read more

El resumen del año en Google

Best of 2018 in Google: Year in a Search 2018

Year in a Search 2018 is Google’s summary of the year with search trends worldwide.

Great technology companies are taking summary of everything that happened this year on their platforms. After the disastrous #YouTubeRewind2018 is the turn of Google that summarizes us in an emotional video search trends worldwide.

It seems that they are the same company. Just as YouTube wants to be original with and old idea, Google surprises us with the formula “less is more”. With a minimalist video review the search trends worldwide.

Read more

Lo mejor de YouTube Rewind

Best of 2018 in Youtube #YouTubeRewind

#YouTubeRewind, The best of 2018 on YouTube is close to becoming the video with more dislikes of the platform.

A summary of 2018. What can go wrong? If only it is to recover the most relevant events of the year and make an attractive mashup. Well, the #YouTubeRewind video with the best of 2018 on YouTube is about to become the video with more dislikes of the platform.

YouTube wasn’t expected this negative publicity but it is true that they have chosen a somewhat peculiar format. And is that the #YouTubeRewind has always been characterized by using all the highlights of the year to make a video parodying these elements.A video that at first could be funny but after 8 years, the formula has been outdated.

Read more

Best Five Pepsi ads

Five best advertising campaigns of Pepsi

Mejores anuncios de Pepsi

We reviewed Pepsi’s five best advertising advertisements throughout its history.

The history of Pepsi begins in 1893 in New Ber, North Carolina. Caleb Bradham, a pharmaceutical chemist, devised this drink to help digestion and act  as a stimulant. Known at the beginning as the “Brad Drink”, it was a mixture of carbonated water, sugar, pepsin, nut extract, vanilla and “strange oils”. In 1898 Brad would rename his star drink combining the words of Pepsina and Cola. The Pepsi-Cola was born.

After some crisis and changes of ownership, during the Great Depression it became the second most famous soft drink in the world behind Coca-Cola. Thanks to aggressive promotions such as offering double the Pepsi-Cola for the same price (a 12-ounce bottle for only 5 cents) it got a very positive response from consumers.

Read more

Slogan de Nike: Just Do It

The origins of the Nike logo and its slogan “Just Do It”

Logo de Nike - Just Do It

This year is the 30th anniversary of Nike’s famous slogan “Just Do It”. Let’s remember how one of the great phrases of advertising was created.

It is 30 years since the creation of one of the most famous advertising slogans: “Just Do It” by Nike. Today we are going to review how the company founded by Phil Knight created the logo and the famous phrase.

Nike is one of the brands that usually appear on the most valuable lists and one of those that usually has a stronger presence around the world. The recognition ratio of the brands main elements is high. All the brand image invites you to lead a sporting life, to move, to break with the limits. That is what consumers think when they see the logo and the slogan.

Read more

Publicidad de Budweiser - Tagwords

The original Budweiser advertising campaign: Tagwords

Budweiser’s latest advertising campaign proposes an original initiative.

Being able to acquire the rights or licenses of certain photographs is expensive, even for big brands like Budweiser; A fundamental part of the history of rock, but that is forced to not be able to use images that show that yes, they were there.

And it really was like that. Great artists drank Budweiser beer on stage, backstage or in recording sessions. But owning these images is a luxury that even the American multinational can not afford. In order to show them, he has designed “Tagwords”, an original advertising campaign that encourages us to search for those images on Google.

Read more

Dogper de Burger King

Burger King’s dogper, a bone for dogs with a grill flavor

Burger King’s dogper is a bone for dogs with a grill flavor thats allows you to eat without being disturbed.

Those who have a dog as a pet, will know how complicated it is to sit down to eat without being bothered asking for food. You will seldom be able to resist if you are embarrassed to share a piece of your menu.

The results of a study conducted by the brand are clear: More than 500 people says that 65% of pets ask for something to eat when you receive food at home, and half of the owners satisfy the animal.

Read more

Video de Seguridad de Turkish Airlines

The funny Turkish Airlines security video with Lego Movie characters

The Turkish airline innovate again in its security video, starring the Lego Movie characters.

When it comes to catching a flight, many times we take a joke when they explain the safety instructions before taking off. Either by fatigue, by repetition or by having seen it many times represented outside the plane, we pay no attention.

And it really is very important, because if any anomaly occurs, it can become very dangerous when you ignore the rules. That is why the airlines are striving more and more to try to capture our attention to transmit that information. One of the first to innovate was Turkish Airlines and its popular security video with Zach King, best known for being the magician of visual effects in short videos.

Read more

Evolución de los coches de Hot Wheels

50 years of Hot Wheels Evolution

Hot Wheels turns 50 and we review all their designs throughout history.

Who has not ever had a Hot Wheels car? Who has not been playing hours with the famous loop or flying bridge? Few toys manage to evoke us to a specific time of our childhood. I remember how Santa Claus left me a capsule with which you could project with force any of your cars. I was hours and hours with that simple stroller. And that was Hot Wheels, they put the car, the limit was set by your imagination.

Well, the brand owned by Mattel turns 50 and does it in top form, overcoming the problems arising from the emergence of new technologies. Hot Wheels has understood, like Lego, that we have to adapt to the new times. They have been able to find their place creating video games, launching special editions with licenses such as Super Mario or Batman and collaborating with YouTubers to create impossible circuits.

Read more

Tienda de falsificaciones Diesel

The Diesel fake shop in New York

The popular clothing brand creates its own Diesel fake shop in New York.

In New York there is a street that is the paradise of fakes. Located between Chinatown and Little Italy, Canal Street is full of copies of clothes at a ridiculous price. The logos and name of the brands are delirious and the haggling as essential art before closing the purchase.

The brands see how their image is devalued with a product of poor quality. Few ways exist to combat this scourge, since they are very well organized organizations and achieve a level of replication that is almost exact for the piece.

Read more

Libro para niños que se ensucia | OMO

“Omo Book of Dirt”, The book for children that you can only read if you mess it up

So that they go out to play more to the street, Omo’s detergent brand has created a book for children who can only read if they mess it up.

New technologies are putting many obstacles to children’s education. More and more children want to spend time in front of the screen before going to play in the park. Also it is true that the games are educational and that, as demonstrated, has benefits in the intellectual development of children. The problem comes when this balance between learning and playing is broken in favor of new technologies.

That’s why the Omo, a brand of detergents has created a book for children who can only read if they mess it up. With it they encourage the little ones to go out to the street to experiment, discover and play to know the stories that keep those white pages.

Read more

Publicidad de McDonald's en aeropuertos

“M”, a McDonald’s advertising campaign in airports

Publicidad de McDonald's en aeropuertos

“M” is a minimalist McDonald’s advertising campaign in airports

When it’s time to travel, the previous moments we spent in an airport are of excitement and joy. And it is for us less, visiting a new country, living a new culture or knowing new landscapes is something that will be engraved forever in our brains. The quote “Travel is the only thing you buy that makes you richer” makes more sense than ever.

Being all new, our brain is more than ever exposed to all kinds of inputs. That’s why brands and advertising spaces in airports fight to capture the traveler’s attention. Thousands of people come and go every day, so the impact achieved is greater than any other advertising campaign.

Read more

Publicidad de Intermarché - The Taste of Colors

The funny Intermarché advert: “The taste of colors”

“The taste of colors” is the new funny Intermarché advert campaign.

Color is part of our lives and affects our state of mind. It has the ability to grant us a state of calm or to alter you in a negative way depending on the context.

We associate the colors in sight, but the truth is that these influence other aspects of our life. And is that we are able to make a prior idea of an object just by seeing its color.

Color also plays a decisive factor in the purchase process through neuromarketing. These are able to influence our decision to buy one product or another when presented in the supermarket shelf. And to demonstrate the importance of colors, Intermarché has made this funny advert campaign entitled “The taste of colors”.

Read more

All the Grand Prix of Cannes Lions 2018

Cannes Lions 2017

The Grand Prizes delivered at Cannes Lions, the best advertising festival.

The Festival of Advertising and Creativity at Cannes has ended, better known as the Oscars of Advertising. It brings together all the world’s creative talent to choose the best ads of the year. Get one of the lions the most precious asset of all the creative agencies in the world. We have prepared the list of all the Grand Prix of the Festival Cannes Lions of 2018.

A total of 30 great prizes were distributed during the festival. Between them they emphasize two campaigns, “Palau Pledge” that has been raised with 3 great prizes and “Trash Isles” that has taken two.

Read more