Discotea de Ikea para ir a dormir

The Ikea nightclub where, instead of dancing, you will fall asleep

Ikea has created a nightclub done instead of dancing, you will fall asleep.

We like the Ikea campaigns when they refer to the rest sector. We have seen really original pieces like “Insomnie Tweets” where they gave mattresses to all those who suffered from insomnia. We’ve also seen Ikea ads that help you sleep better. Now they return to the charge turning the concept of partying with friends.

The campaign is titled “Tonight is to sleep” and shows us what a party would be like in a nightclub. And the Ikea nightclub has a central court full of beds and the waiters serve you tea instead of cocktails. In the toilets, people brush their teeth instead of touching up their makeup. When leaving, a stop with milk bowls with cereals instead of pizzas and kebabs.

According to Laurent Tiersen, Marketing Manager of the brand in the UK “Frequently the modern lifestyle leads us to deny or ignore the importance of a good night’s sleep.”

Via | Reason Why

 

Best advertising agencies in 2018

Best Advertising Agencies

A list to review the best advertising agencies in 2018 according to the advertisers.

In the advertising agency telling we are passionate about advertising. As you know, we are updating our blog with the most impressive, exciting and emotional advertising campaigns. It serves as brainstorming and refresh new ideas, concepts and strategies to be able to apply them on a smaller scale to our small and loyal customers.

Our most sincere admiration for the best advertising agencies of 2018. The list, made by the prestigious marketing and advertising magazine “El Publicista” has been made based on the statements and opinions of 142 marketing and advertising professionals from more than 100 advertisers throughout Spain.

And there have been changes regarding the best advertising agencies of 2017. Doubleyou goes down from the second to the fifth position, disbanded by &Rosás and Comunica+a. Peanuts & Monkeys remains in fourth place. The list of the ten best advertising agencies is completed by Pingüino Torreblanca, Darwin Social Noise, Oriolvillar, Good Rebels and Kitchen.

Shackelton, the agency that presides Pablo Alzugaray repeats the first position of the ranking one year more, supported by the 170 votes of the participants of the survey (24% of the mentions) that place it as the best advertising agency. Effective creativity, work focused on ROI and quality of service are the three aspects highlighted by the respondents. We leave you with the full list.

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Anuncio de Disneyland Paris

The cute Disneyland Paris commercial: “The Little Duck”

“The Little Duck” it’s the start of the new brand positioning of Disneyland Paris.

It has been 27 years since the Disneyland Paris amusement park opened its doors. During this time all of their promotional campaigns have focused on families and travel packages. A strategy based on publicizing the park through offers, breaks and vacations.

With the new advertising campaign, the park launches a new brand positioning.“Where magic becomes reality” is the new claim they want to communicate. A place where the fantastic meets the real, being a magical destination for children from all over the world.

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Anuncio de Wallmart Coches icónicos

Walmart ad ad with the most iconic movie cars

The Walmart ad features the most iconic cars in the cinema.

Nostalgia is a powerful ally for brands. It produces a psychological well-being to us since to recreate in the memories raises the spirit and increases the self-esteem. Brands know this and that is why more and more advertising campaigns are making use of nostalgia as the main axis. Here are some examples of MoneySuperMarket campaigns or ING Direct’s latest advertising campaign. And so it is used by the Walmart ad issued during the gala of the Golden Globes.

The American department store has wanted to promote its new online ordering service with store collection with some very special protagonists: The most iconic cars in the history of cinema.

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Anuncio de Navidad de Bouygues

The emotional and fun Christmas ad by Bouygues Telecom

Bouygues Telecom’s Christmas ad explains the story of a father and his son over the years.

Christmas continues to pay off with well-known publicity campaigns. If the big four played their cards before Black Friday, other brands want to search their site and try to stand out among all the Christmas ads.

This is the case of the French telecommunication brand Bouygues Telecom that explains Christmas in an original, fun and emotional way.

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TOP 10 Commercials of 2018

Top 10 Commercials of 2018

TOP 10 Commercials of 2018

We analyzed what have been the top 10 commercials of 2018. The best advertising campaigns, viral campaigns and commercials that have been released in 2018.

The year 2018 comes to an end and we have seen fantastic advertising campaigns. A complicated year, where the brands claims and the rise of the Fake News have marked the period. The advertising agencies have continued to squeeze their brains to offer us new ways of creativity with which to surprise us. In the telling advertising agency we have already been telling you the latest news from the world of advertising, marketing and communication. We have done it in several ways that we encourage you to follow: El our blogtwitterFacebook and recently our new Instagram under @telling_things user.

But now it’s time to look back and see things with perspective. And it’s a good time to review the top 10 commercials of 2018. The list is totally subjective, so we encourage you to leave your comments of what you think are the best ads of 2018.

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Anuncio de navidad de Toys'R'Us

Toys’R’Us Christmas ad: “The gift is you”

The Toys’R’Us Christmas ad takes out the child inside of us.

Little by little the marks are showing their ads of Christmas. After seeing the fantastic ads of John Lewis, Sainsbury’s or Ikea, now it’s the turn of the American toy’s store Toys’R’Us.

The Christmas ad of Toys’R’Us wants adults to recover the illusion and magic of Christmas, taking out the child that we all have inside. The stress of work, christmas shopping and the pressure of society are reasons why adults have been losing the magic for these holidays.

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Anuncio de Navidad de Burberry

A sophisticated Christmas ad by Burberry

The Burberry Christmas ad is a sophisticated story with British celebrities.

Burberry delighted us in 2016 with a short film where he explained the story of the founder of Burberry to celebrate the 160th anniversary of the brand. Starring Gleeson and Miller, he told us the story of the brand’s first customers.

That commercial was of such quality that it caught the attention of all those who are dedicated to advertising. And now they present their ad for these holidays. A sophisticated advertisement of British taste and very well executed.

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Anuncio de navidad de Coca-Cola

The Coca-Cola Christmas ad recovers its legendary truck

The Coca-Cola Christmas ad is a tribute to the 1995 announcement.

Coca-Cola could not miss Christmas ads. The American brand was a pioneer in its day in what Christmas ads are concerned, but they were different times. Each year they have continued to show ads for these dates but always under a classic style that has been outdated. Even more if brands such as John Lewis or Sainsbury’s have gone a step further by applying Storytelling to their Christmas campaigns.

But for this occasion, Coca-Cola has decided to recover the legendary ad of 1995. At that time, the spots were only broadcasted in prime time on television. So if you had a lot of money you could be the center of attention for all consumers. Coca-Cola decided to spend a million in production to make the Christmas ads of the trucks.

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Anuncio de navidad de Twitter - John Lewis

Twitter’s Christmas ad echoes the real John Lewis user

Twitter’s Christmas ad focuses on the user @JohnLewis, a man who lives in Virginia, United States

I do not think you need to talk about John Lewis. ThBritish department stores celebrates Christmas every year with a huge commercial. Such is the influence that is popularly known as Christmas does not begin until John Lewis releases his ad. Some campaigns that distill melancholy and fraternity made with great care.

These ads always generate a lot of noise in social networks. They become viral, people make comments and recommend them to their acquaintances. Music to the ears of the Marketing Department of John Lewis… a nightmare if your Twitter user is @JohnLewis.

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Anuncio de John Lewis de Navidad | Elton John

John Lewis Christmas advert 2018: #EltonJohnLewis

John Lewis Christmas advert for this year reviews the life of Elton John from his childhood.

This year’s hotly anticipated campaign is an emotional tribute to none other than British musical icon Sir Elton John, confirming social media rumours that have circulated around the advert in recent weeks. So successful is the John Lewis advert that Christmas TV has become as much about the packed schedule of dramas and film premieres as it is about the release of this particular campaign. And most supermarkets now compete in a game of one-upmanship, releasing increasingly emotional campaigns each year.

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Absolut Confort Competition

“Absolut Creative Competition”: Design the new global campaign

Absolut Creative Competition: Absolut encourages us to design the new global campaign.

In telling advertising agency we love the advertising campaigns of Absolut. Is one of the big brands in the “Hall of fame” of advertising along with Coca-Cola, Nike and Apple. His most remembered advertising campaign is that famous “Absolut Perfection” created by Geoff Hayes and in which world-class artists like Andy Warhol, Keith Haring or Romero Britto participated.

Now they encourage you to design your new global campaign with “Absolut Creative Competition”. For this, they have made a spot filmed that reviews the history of the brand’s advertising. And only for the quality of the audiovisual piece is worth seeing all the short.

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Anuncio de Navidad de Sainsbury's - Big Night

The Sainsbury’s Christmas ad: “The Big Night”

The Sainsbury’s Christmas ad is back to present us one of the great Christmas nights: The Big Night at School.

If we gave the starting signal to this year’s Christmas ads with the Ikea Christmas ad, we have one of the biggest advertisers of the year here: Sainsbury’s.

Sainsbury’s is the second supermarket chain in the United Kingdom and every year its Christmas ad is one of the most anticipated. And has the best (for us)  Christmas ad of 2017: “Every bit of Christmas”. An ad that supposed a zenith after being years making great ads for Christmas. We all remember that fantastic ad from the First World War, the stories of the unfortunate cat Mog or invent a catchy song with “The Greatest Gift” and James Corden.

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Anuncio de Navidad de Ikea | Ascensor

Ikea’s Christmas ad: “We are meant to change”

Ikea kicks off the Christmas ads with a funny story titled: “We are meant to change”.

It is inevitable, every year Christmas progresses more. The marketing department stores integrate Black Friday as the starting period for Christmas shopping and all this anticipates marketing campaigns.

But in the telling, advertising agency we are to tell you about creative ads and this is one of them. Ikea’s christmas ad is titled “We are meant to change” and tells us a little story that happens in Ikea elevators.

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Anuncio de Three UK: Phones Are Good

The hilarious ad from Three : “Phones Are Good”

“Phones Are Good” is the new ad from Three in defense of smartphones.

Since the emergence of smartphones that distant 2007 with the presentation of the first iPhone by Steve Jobs, critical voices with these devices have not done more than grow. Obviously it is not the device itself, but the numerous apps and the use that we as a society make of them. For a long time, in telling advertising agency we talked about the paradigm shift in communication thanks to the appearance of these pocket computers. It is not better or worse; simply, it is different. Resisting change is a lost battle.

Under this premise is presented the new ad from Three, the mobile operator comes out in defense of smartphones with the #phonesaregood campaign.

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