The Durex commercial speaks of one of the traditional taboos of advertising: Female sexuality.
Recently, Gillette’s commercial spoke openly of traditional masculinity, how we should change that attitude of men towards the world. A controversial commercial, Gillette had been the first of advertising aimed at men.
Now, the latest Durex commercial dares with one of the traditional taboos of advertising: female sexuality. The campaign, maked by Havas London, recounts all the victories that women have achieved to eradicate the prejudices of society. But in sex, there are still very traditional behaviors. One of them is female lubrication.
“Why do we continue to endure uncomfortable sex?” is one of the questions posed by the Durex commercial. And is that according to a study of the brand, less than 50% do something to avoid it. Many prefer to feel discomfort during sex rather than talking to their partner.
According to Claudia Bencini, Senior Brand Manager of Durex, the brand wants to free women from this sexual discomfort. And of course, sell Durex Naturals Intimate Gel.
Via | Reason Why