Advertising history. We reviewed the five best Adidas commercials throughout its history.
The history of Adidas has been defined as an authentic family soap opera. In his day we reviewed the story of Adolf and Rudolf Dassler in our article “Adidas vs. Puma, the story of two brothers confronted”; in the 40s the rivalry between brothers caused the split of Rudolf Dassler that led to the creation of the Puma brand.
After many family disputes between brothers, children and nephews, the Adidas house was bought in 1990 by Bernard Tapie, French businessman and former president of Olympique de Marseille for 243 million euros.Two years later, bankruptcy came to them. Nike took advantage of the situation to break into the European market with aggressive marketing campaigns. The hiring of world-class players was ahead of its time and gave us some of the best ads in history: “Good vs Evil” and “Airport”.