Anuncio de Durex | Sexualidad Femenina

The Durex commercial that talks about female sexuality

The Durex commercial speaks of one of the traditional taboos of advertising: Female sexuality.

Recently, Gillette’s commercial spoke openly of traditional masculinity, how we should change that attitude of men towards the world. A controversial commercial, Gillette had been the first of advertising aimed at men.

Now, the latest Durex commercial dares with one of the traditional taboos of advertising: female sexuality. The campaign, maked by Havas London, recounts all the victories that women have achieved to eradicate the prejudices of society. But in sex, there are still very traditional behaviors. One of them is female lubrication.

“Why do we continue to endure uncomfortable sex?” is one of the questions posed by the Durex commercial. And is that according to a study of the brand, less than 50% do something to avoid it. Many prefer to feel discomfort during sex rather than talking to their partner.

According to Claudia Bencini, Senior Brand Manager of Durex, the brand wants to free women from this sexual discomfort. And of course, sell Durex Naturals Intimate Gel.

Via | Reason Why

Film animado de 7up "Libres de azúcar"

The spectacular animated film of 7up: “Free of sugar”

The animated film of 7up “Free of Sugar” presents an animated piece of the highest quality.

Usually when advertising agencies are commissioned an advertising campaign or an ad, we usually think of commercials filmed in real environments. It rarely occurs to us to carry out animated advertising campaigns.

This is what the 7up soft drink brand has done to present us its latest campaign: “Free of sugar”. The animated film of 7up is directed by Brazilians Vetor Zero and directed by Diogo Kalil. A work of the highest quality rarely seen in an advertising campaign.

And is that 7up takes sides in the current trends in the world of food. Drinks with less sugar and artificial flavours, looking for that public that wants to abandon the sugary drinks of a lifetime.

With an aesthetic of vintage style, the characters of the animated film of 7up sail through a cloying ocean to reach a world free of sugar, as are the lands of 7Up.

Via | Reason Why

Discotea de Ikea para ir a dormir

The Ikea nightclub where, instead of dancing, you will fall asleep

Ikea has created a nightclub done instead of dancing, you will fall asleep.

We like the Ikea campaigns when they refer to the rest sector. We have seen really original pieces like “Insomnie Tweets” where they gave mattresses to all those who suffered from insomnia. We’ve also seen Ikea ads that help you sleep better. Now they return to the charge turning the concept of partying with friends.

The campaign is titled “Tonight is to sleep” and shows us what a party would be like in a nightclub. And the Ikea nightclub has a central court full of beds and the waiters serve you tea instead of cocktails. In the toilets, people brush their teeth instead of touching up their makeup. When leaving, a stop with milk bowls with cereals instead of pizzas and kebabs.

According to Laurent Tiersen, Marketing Manager of the brand in the UK “Frequently the modern lifestyle leads us to deny or ignore the importance of a good night’s sleep.”

Via | Reason Why

 

Anuncio de Gillette: The Best Men Can Get

A controversial Gillette commercial: “The best a man can be”

Gillette commercial has set fire to social networks by treating “toxic masculinity” to avoid it in future generations.

Something is changing in advertising. We echoed that society is forcing us to change the way brands are targeting consumers. Commercials like Billie’s depilation ad or Barbie’s “Dream Gap” advertising campaign. All of them make reference to gender equality in the most daily actions of life.

Now it is Gillette, a brand with the majority of products destined for men that want to change. His latest campaign entitled “The best a man can be” has shaked the social networks.

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Anuncio de Disneyland Paris

The cute Disneyland Paris commercial: “The Little Duck”

“The Little Duck” it’s the start of the new brand positioning of Disneyland Paris.

It has been 27 years since the Disneyland Paris amusement park opened its doors. During this time all of their promotional campaigns have focused on families and travel packages. A strategy based on publicizing the park through offers, breaks and vacations.

With the new advertising campaign, the park launches a new brand positioning.“Where magic becomes reality” is the new claim they want to communicate. A place where the fantastic meets the real, being a magical destination for children from all over the world.

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Anuncio de Navidad de Bouygues

The emotional and fun Christmas ad by Bouygues Telecom

Bouygues Telecom’s Christmas ad explains the story of a father and his son over the years.

Christmas continues to pay off with well-known publicity campaigns. If the big four played their cards before Black Friday, other brands want to search their site and try to stand out among all the Christmas ads.

This is the case of the French telecommunication brand Bouygues Telecom that explains Christmas in an original, fun and emotional way.

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Anuncio de Navidad de Cruz Roja

The Red Cross Christmas ad shows Santa Claus in a war zone

The shocking Red Cross Christmas ad tells us about Santa’s visit to a war zone.

So far the Christmas ads had been characterized by having that touch of nostalgia and melancholy. And the Red Cross has taken care to take all the nonsense off us. As? taking Santa to a war zone.

The Christmas announcement of the Red Cross wants to remove our conscience so that we realize that many children are going to spend a harrowing Christmas. “A global problem,  we must reflect” according to Gary Freedman, director of the ad, made by the agency Adam & eveDDB.

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TOP 10 Commercials of 2018

Top 10 Commercials of 2018

TOP 10 Commercials of 2018

We analyzed what have been the top 10 commercials of 2018. The best advertising campaigns, viral campaigns and commercials that have been released in 2018.

The year 2018 comes to an end and we have seen fantastic advertising campaigns. A complicated year, where the brands claims and the rise of the Fake News have marked the period. The advertising agencies have continued to squeeze their brains to offer us new ways of creativity with which to surprise us. In the telling advertising agency we have already been telling you the latest news from the world of advertising, marketing and communication. We have done it in several ways that we encourage you to follow: El our blogtwitterFacebook and recently our new Instagram under @telling_things user.

But now it’s time to look back and see things with perspective. And it’s a good time to review the top 10 commercials of 2018. The list is totally subjective, so we encourage you to leave your comments of what you think are the best ads of 2018.

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Anuncio de navidad de Toys'R'Us

Toys’R’Us Christmas ad: “The gift is you”

The Toys’R’Us Christmas ad takes out the child inside of us.

Little by little the marks are showing their ads of Christmas. After seeing the fantastic ads of John Lewis, Sainsbury’s or Ikea, now it’s the turn of the American toy’s store Toys’R’Us.

The Christmas ad of Toys’R’Us wants adults to recover the illusion and magic of Christmas, taking out the child that we all have inside. The stress of work, christmas shopping and the pressure of society are reasons why adults have been losing the magic for these holidays.

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Anuncio de Navidad de Burberry

A sophisticated Christmas ad by Burberry

The Burberry Christmas ad is a sophisticated story with British celebrities.

Burberry delighted us in 2016 with a short film where he explained the story of the founder of Burberry to celebrate the 160th anniversary of the brand. Starring Gleeson and Miller, he told us the story of the brand’s first customers.

That commercial was of such quality that it caught the attention of all those who are dedicated to advertising. And now they present their ad for these holidays. A sophisticated advertisement of British taste and very well executed.

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Anuncio de navidad de Coca-Cola

The Coca-Cola Christmas ad recovers its legendary truck

The Coca-Cola Christmas ad is a tribute to the 1995 announcement.

Coca-Cola could not miss Christmas ads. The American brand was a pioneer in its day in what Christmas ads are concerned, but they were different times. Each year they have continued to show ads for these dates but always under a classic style that has been outdated. Even more if brands such as John Lewis or Sainsbury’s have gone a step further by applying Storytelling to their Christmas campaigns.

But for this occasion, Coca-Cola has decided to recover the legendary ad of 1995. At that time, the spots were only broadcasted in prime time on television. So if you had a lot of money you could be the center of attention for all consumers. Coca-Cola decided to spend a million in production to make the Christmas ads of the trucks.

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Anuncio de navidad de Twitter - John Lewis

Twitter’s Christmas ad echoes the real John Lewis user

Twitter’s Christmas ad focuses on the user @JohnLewis, a man who lives in Virginia, United States

I do not think you need to talk about John Lewis. ThBritish department stores celebrates Christmas every year with a huge commercial. Such is the influence that is popularly known as Christmas does not begin until John Lewis releases his ad. Some campaigns that distill melancholy and fraternity made with great care.

These ads always generate a lot of noise in social networks. They become viral, people make comments and recommend them to their acquaintances. Music to the ears of the Marketing Department of John Lewis… a nightmare if your Twitter user is @JohnLewis.

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Anuncio de John Lewis de Navidad | Elton John

John Lewis Christmas advert 2018: #EltonJohnLewis

John Lewis Christmas advert for this year reviews the life of Elton John from his childhood.

This year’s hotly anticipated campaign is an emotional tribute to none other than British musical icon Sir Elton John, confirming social media rumours that have circulated around the advert in recent weeks. So successful is the John Lewis advert that Christmas TV has become as much about the packed schedule of dramas and film premieres as it is about the release of this particular campaign. And most supermarkets now compete in a game of one-upmanship, releasing increasingly emotional campaigns each year.

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Anuncio de Navidad de Sainsbury's - Big Night

The Sainsbury’s Christmas ad: “The Big Night”

The Sainsbury’s Christmas ad is back to present us one of the great Christmas nights: The Big Night at School.

If we gave the starting signal to this year’s Christmas ads with the Ikea Christmas ad, we have one of the biggest advertisers of the year here: Sainsbury’s.

Sainsbury’s is the second supermarket chain in the United Kingdom and every year its Christmas ad is one of the most anticipated. And has the best (for us)  Christmas ad of 2017: “Every bit of Christmas”. An ad that supposed a zenith after being years making great ads for Christmas. We all remember that fantastic ad from the First World War, the stories of the unfortunate cat Mog or invent a catchy song with “The Greatest Gift” and James Corden.

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Anuncio de Navidad de Ikea | Ascensor

Ikea’s Christmas ad: “We are meant to change”

Ikea kicks off the Christmas ads with a funny story titled: “We are meant to change”.

It is inevitable, every year Christmas progresses more. The marketing department stores integrate Black Friday as the starting period for Christmas shopping and all this anticipates marketing campaigns.

But in the telling, advertising agency we are to tell you about creative ads and this is one of them. Ikea’s christmas ad is titled “We are meant to change” and tells us a little story that happens in Ikea elevators.

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