The Coca-Cola Christmas ad is a tribute to the 1995 announcement.
Coca-Cola could not miss Christmas ads. The American brand was a pioneer in its day in what Christmas ads are concerned, but they were different times. Each year they have continued to show ads for these dates but always under a classic style that has been outdated. Even more if brands such as John Lewis or Sainsbury’s have gone a step further by applying Storytelling to their Christmas campaigns.
But for this occasion, Coca-Cola has decided to recover the legendary ad of 1995. At that time, the spots were only broadcasted in prime time on television. So if you had a lot of money you could be the center of attention for all consumers. Coca-Cola decided to spend a million in production to make the Christmas ads of the trucks.
The brand has chosen to perform a remastering to reach the youngest. In it we see some trucks crossing a bucolic snowy valley to bring Christmas to a small village in the mountains. In his day this is one of the ads most used by Coca-Cola, which came to be seen by millions of viewers in more than 100 countries.
Via | Reason Why