Coca-Cola celebrates the sponsorship of the Premier League with a tribute to all hobbies.
Coca-Cola has reached an agreement with the Premier League to be the main sponsor. For three years, the company will seek to boost the brand’s growth as well as amplify the audience of its healthiest brands: Diet Coke and Zero Sugar.
To celebrate he has made a campaign to honor all the hobbies of the Premier League. “Where Everyone Plays”, tells the story of the fans; from employees of clubs to real spectators, and how they live those situations in which they express their passion for their team.
The Coca-Cola commercial has been made by the agency M&C Saatchi, and has the participation of Manchester United striker Jesse Lingard and commentator Jermaine Jenas. The campaign will be accompanied by other local actions, such as the Premier League Trophy Tour, an initiative that will allow all the fans of the United Kingdom to get up close to the cup.
Via | Reason Why