To celebrate 25 years of sponsorship with Liverpool, Carlsberg has made a special craft beer for its fans.
Carlsberg has been sponsoring Liverpool FC for 25 years. A strange thing in the world of the sponsorships, considering the disputed that is every year the shirt of the English club to insert publicity in it. Few are the brands that manage to hold out for so long. An example is Heineken’s advertising campaign to commemorate its 20 years of sponsorship with the Champions League.
Liverpool is a special club. He has a mystical acquired that has managed to transfer the feeling of his fans and of the fans to the soccer. Still are one of the most important clubs in economic level year after year although the sports results do not accompany.
Now, to celebrate 25 years of sponsorship, Carlsberg has wanted to make a special beer with the taste of club history. They called it “The Red Hops Experiment”. But how they done it?
Hops are not only affected by light, but also by sound, vibrations and other energies. They created a custom greenhouse where they placed hops at 5 meters high and huge LCD screens. In them they reviewed the parties of the last 25 years of the club. All surrounded by the sound of the fans. And coach Jurgen Klopp along with Robbie Fowler and Steve McManaman visited the experiment.