Nike takes a stand against racism after the death of George Floyd and Adidas backs it up with “For once, Don’t Do It.”
George Floyd’s death has been the straw that has filled the glass. The riots have been spreading throughout the American territory to denounce the death of a policeman at the knees and people have said enough. These protests have been joined by many brands that have clearly positioned themselves against racism. One of them is Nike, which has been the flag of the anti-racist fight since in 2018 it used Colin Kepernick for its “Dream Crazy” campaign.
The symbol of kneeling before each game during the national anthem caused many problems for the ex-NFL player. His gesture against police violence and racism has become an icon for all those who disagree with the situation.
Now, Nike has positioned itself with a groundbreaking ad in which it has modified its slogan and Adidas, on social networks, has made it its own.
“For once, Don’t Do It” is the message that Nike wants to send to the world. “For once, don’t do it,” asks the American brand to condemn the death of George Floyd, 40, who died at the cry of “I can’t breathe” after being detained in Minneapolis. Nike’s announcement reads, “For once, don’t do it. Don’t pretend there’s not a problem in america. Don’t turn your back on racism. Don’t accept innocent lives being taken from us. Don’t make any more excuses. Don’t think this doesn’t affect you. Don’t sit back and be silent. Don’t think you can’t be part of the change. Let’s all be part of the change.”
An ad that has endorsed its maximum rival, Adidas. The German brand has shared Nike’s commercial on its social networks with the publication of the message: “Together we are how we advance. Together we are how we make the change.”
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