The original graphic campaign of BMW: “Time Matters”

Gráfica de BMW: Time Matters

“Time Matters” is a graphic campaign of BMW to present its app.

We love them when brands opt for graphic campaigns. In an era whith trend and viral campaigns, we celebrate the use of advertising campaigns based on graphics, photography and copy. At the end whe recover the essence and the origins of advertising.

That’s why we loved the graphic campaign of BMW to present its new app for smartphones. “Time Matters” is the title of the ads that, under the motto “Never be late again” proposes a series of historical photographs that play with the concept of “What if …”. In them we see the apple of Adam and Eve, the first man to reach the moon and the goal of Maradona’s hand god in the World Cup in Mexico 86.

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A brilliant Post-It ad: Bright Ideas Are Worth to Remember

Anuncios de Post-it

The latest Post-it graphic campaign reminds us that great ideas must be remembered.

We love the Post-it advertising campaigns. They are usually original and fun ideas, which both innovate in digital advertising and make a brilliant graphic campaign classic.

And it is already many years that the Post-it’s been among us. In our case they are an essential part of day to day when it comes to organizing tasks. And it seems that a simple idea that allows us to do many things. From ordering work, marking important elements, remembering mental ideas or simply helping us to remember certain things.

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The most famous art paintings recreated with Pantone colors

Obras de arte realizadas con colores Pantone

The London artist Nick Smith has recreated the most famous art painting with Pantone colors.

Pantone colors are the most used color control system by designers and artists. A system of identification, comparison and communication that is used in the graphic arts. With the advent of digital marketing, the company started a new line of communication to publicize its product to the general public.

Thanks to this we have seen how many actions filled the store windows of the shopping centers and even an app to detect the colors in a photograph. The artists have joined the fever and have created various projects to denounce injustices or make us travel thanks to the recreation of spaces with popular colors.

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“Highlight the remarkable”, the original graphic campaign of Stabilo

Campaña Gráfica de Stabilo: Highlight the remarkable

Stabilo’s graphic campaign titled “Highlight the remarkable” is a brilliant exercise in creativity.

Lately, and we have said it more than once, advertising is becoming a kind of fast food. Increasingly, advertising campaigns are designed to integrate an entire Social Media strategy that gives them visibility and presence on the Internet. More and more advertising campaigns are based on contests, challenges or encouraging consumers to viralize content on networks.All this leads to the creation of ephemeral and constant campaigns.

It is a trend that makes us enjoy even more of the small graphic jewels like this one: “Highlight the remarkable” the graphic campaign of Stabilo.

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The original Västtrafik graphic ad that will surprise you

Anuncio Gráfico de Vasttrafik

The graphic ad of Västtrafik is a poster that folds over itself to give you an alternative vision to what you are seeing.

Not everything is lost in the world of advertising and graphic design. There is hope after seeing the original graphic advertisement of Västtrafik, the public transport of Gothenburg (Sweden).

In the middle of the era of audiovisual communication, the great ads made on paper have been giving way to ephemeral campaigns cut by the same pattern.
It is the price to pay, the tyranny of social networks and the immediate. Few remember when graphic advertisements were made that played with space to surprise the consumer. That’s why we’ve loved Västtrafik’s latest advertising campaign.

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The spectacular cover of Time magazine made with Drones

This is how the spectacular cover of Time magazine made with Drones was created.

The covers of Time magazine do not leave anyone indifferent. They mix criticism and news, vindicating journalism as a tool for analysis. The White House merged with the Kremlin or Donald Trump screaming with his hair on fire. A man pricking heroin or the image of the decaying American flag. The covers of Time magazine are pure art.

One more sample is the cover recreated with 958 Drones. For this they collaborated with the Intel “Drone Light Show” team, the same ones who created the opening ceremony of the Pyongyang Winter Olympics and participated in the SuperBowl show of 2017.

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The best Free Photo Stock sites

Best Free Photo Stock Sites

A list with the best free photo stock sites where to find images and illustrations for your projects.

In an age where content is king, using a good image can make the difference between whether they notice you or not. A good image captures the attention and interest of the user and considerably increases the number of visits and their viral effect on social networks. 90% of the information transmitted to the brain is visual and is processed 60,000 times faster than the text.

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The 20 best album covers in the Rock History

Best Album Covers of Rock History

Taschen has compiled a list of the 20 best album covers in the history of Rock

We like the lists. And more if they generate controversy such as those related to music. Few dare to make a top with the best records in history. The opinions of some and others differ so much that most of the time the discussion is reached.

But in Telling advertising agency there are things that we are equally passionate more than advertising. One of them is everything related to music, and the art behind the great records of history.

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The 40 most famous covers of American magazines

40 covers most famous of American Magazines

The American Society of Magazine Editors has compiled a list of the 40 most famous covers of American magazines.

The American Society of Magazine Editors (Asme) has compiled a list with the 40 most famous covers of North American magazines of the last 40 years.

The compilation gathers those iconic covers that have represented the most outstanding events in modern society in North American culture.

In the list we can see the most representative covers of Esquire, Rolling Stone, Time, National Geographic, The New Yorker or People among others. The cover of the Rolling Stone by John Lennon and Yoko Ono is the most famous of them all. The photograph taken by Annie Leibovitz and was published on January 22, 1981.

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‘Iconic Moments’ it’s a Pepsi’s minimal graphic campaign

‘Iconic Moments’ it’s a Pepsi’s minimal graphic campaign very clean and creative.

Often big budgets hide what is a priori a poor idea. It is not necessary to be creative, only show your product in the most spectacular way possible. And many times the creatives forget the power of a good idea. That’s why we love this Pepsi’s graphic campaign titled ‘Iconic Moments’.

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