How Salvador Dalí created the Chupa Chups logo

Salvador Dalí created the Chupa Chups logo

We analyze the famous story of how Salvador Dalí created the Chupa Chups logo

The Chupa Chups brand is undoubtedly one of the most recognized in the world. The Spanish company founded in 1950 by Enric Bernat is present on five continents. It is estimated that its daily production is 12 million units that reach 108 countries. A success sometimes little recognized for the internationalization of the brand but undoubtedly deserved.

Chupa Chups is also one of the few brands that has not changed the logo to adapt to the new times. Like Coca-Cola, Nike, Apple or Lego, its brand image has undergone little variation to remain imperishable. The reason? Salvador Dalí created the Chupa Chups logo, thus giving it a pedigree that few brands can boast of.

Is therefore the Chupa Chups brand image one of the most recognized in the world? It’s possible. But… how did Salvador Dalí come to create the Chupa Chups logo? Let’s get to know the story.

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Adobe launches new Keith Haring-inspired brushes for Photoshop

Pinceles Inspirados en Keith Haring

Adobe’s new Keith Haring-inspired brushes are a tribute to the popular artist.

Keith Haring was undoubtedly one of the most influential street artists during the 80s. He broke the barrier between disciplines, combining art, music and fashion. His simple strokes sought to create accessible and simple images, generic enough so that they could be accepted by anyone without critical intervention.

Keith left us due to complications related to AIDS, but his legacy leaves us with iconic images recognizable around the world. Now, Adobe pays tribute to him by launching a collection of brushes for Photoshop and Fresco.

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Grandes Diseñadores Gráficos: Milton Glaser

Milton Glaser

We review the story of Milton Glaser, the designer who creates the logo of “I Love NY” and the psychedelic album cover of Bob Dylan.

At the telling advertising agency we have a devotion to great graphic designers. Professionals who have marked the graphic design, illustration and advertising industry. In our series of great graphic designers we review the trajectory of those most influential professionals. Thus we have analyzed the life and work of Paula Scher, Paul Rand, Susan Kare, Walter Landor, Deborah Sussman or Saul Bass among others.

Today, as a tribute, we will review the history of Milton Glaser, the iconic New York designer who left us at the age of 91 because of a stroke. He also had a kidney condition, as confirmed by Shirley, his wife of more than 50 years.

Milton will go down in history for being the creator of “I Love NY”, in addition to other iconic works such as the cover of the compilation “Dylan” or the creation of New York Magazine.

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The Best Graphic Tablets from Wacom

Best Graphic Tablets Wacom

In the world of graphic design, a graphic tablet it’s a must. We bring you a list of the best Wacom graphics tablets.

Wacom graphics tablets are the most popular on the market. The Japanese company based in the prefecture of Saitama (Otone) is one of the largest and most important manufacturers of graphics tablets. Their products are in high demand among designers, artists, draughtsmen or architects.

These Wacom tablets use a digital pen technology, without cable or batteries that varies according to the pressure and position of the pen. Thanks to this, they allow multiple levels of sensitivity when performing a task.

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The Grand Prix of Cannes Lions 2019

Cannes Lions 2019

The Grand Prizes awarded at the Cannes Lions advertising festival.

The Festival of Advertising and Creativity of Cannes has come to an end. The Oscars of Advertising distribute their prizes to the best advertising campaigns. And is that all the world’s creative talent meets to choose the best jobs in the sector. Apart from the smaller prizes, the “Grand Prix” of each category is delivered every year. The best of the best of advertising. We leave you with the list of all the Grand Prix of the Cannes Lions Festival of 2019.

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“Absolut Creative Competition”: Design the new global campaign

Absolut Creative Competition: Absolut encourages us to design the new global campaign.

In telling advertising agency we love the advertising campaigns of Absolut. Is one of the big brands in the “Hall of fame” of advertising along with Coca-Cola, Nike and Apple. His most remembered advertising campaign is that famous “Absolut Perfection” created by Geoff Hayes and in which world-class artists like Andy Warhol, Keith Haring or Romero Britto participated.

Now they encourage you to design your new global campaign with “Absolut Creative Competition”. For this, they have made a spot filmed that reviews the history of the brand’s advertising. And only for the quality of the audiovisual piece is worth seeing all the short.

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The original graphic campaign of BMW: “Time Matters”

Gráfica de BMW: Time Matters

“Time Matters” is a graphic campaign of BMW to present its app.

We love them when brands opt for graphic campaigns. In an era whith trend and viral campaigns, we celebrate the use of advertising campaigns based on graphics, photography and copy. At the end whe recover the essence and the origins of advertising.

That’s why we loved the graphic campaign of BMW to present its new app for smartphones. “Time Matters” is the title of the ads that, under the motto “Never be late again” proposes a series of historical photographs that play with the concept of “What if …”. In them we see the apple of Adam and Eve, the first man to reach the moon and the goal of Maradona’s hand god in the World Cup in Mexico 86.

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A brilliant Post-It ad: Bright Ideas Are Worth to Remember

Anuncios de Post-it

The latest Post-it graphic campaign reminds us that great ideas must be remembered.

We love the Post-it advertising campaigns. They are usually original and fun ideas, which both innovate in digital advertising and make a brilliant graphic campaign classic.

And it is already many years that the Post-it’s been among us. In our case they are an essential part of day to day when it comes to organizing tasks. And it seems that a simple idea that allows us to do many things. From ordering work, marking important elements, remembering mental ideas or simply helping us to remember certain things.

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‘Feel Light’, a minimalist Pepsi graphic campaign

Campaña Gráfica de Pepsi - Feel Light

‘Feel Light’ is an original and minimalist graphic campaign of Pepsi

We are loving the Pepsi graphic campaign. They started with ‘Iconic Moments’ and now they continue with ‘Feel Light’ to promote the Pepsi Light.It is a minimalist graphic campaign with a huge creativity, the result of a creative work that, unfortunately, we see less every day. Now, the advertising campaigns are adaptable to digital media to get more engagement and we lost little jewels as this one.

Creativity that can transmit much more than a campaign on social networks; that allow us to transmit the message with a few elements in order to capture the attention of the consumer. It’s what Pepsi’s latest graphic campaign titled ‘Feel Light’ gets.

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The most famous art paintings recreated with Pantone colors

Obras de arte realizadas con colores Pantone

The London artist Nick Smith has recreated the most famous art painting with Pantone colors.

Pantone colors are the most used color control system by designers and artists. A system of identification, comparison and communication that is used in the graphic arts. With the advent of digital marketing, the company started a new line of communication to publicize its product to the general public.

Thanks to this we have seen how many actions filled the store windows of the shopping centers and even an app to detect the colors in a photograph. The artists have joined the fever and have created various projects to denounce injustices or make us travel thanks to the recreation of spaces with popular colors.

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“Highlight the remarkable”, the original graphic campaign of Stabilo

Campaña Gráfica de Stabilo: Highlight the remarkable

Stabilo’s graphic campaign titled “Highlight the remarkable” is a brilliant exercise in creativity.

Lately, and we have said it more than once, advertising is becoming a kind of fast food. Increasingly, advertising campaigns are designed to integrate an entire Social Media strategy that gives them visibility and presence on the Internet. More and more advertising campaigns are based on contests, challenges or encouraging consumers to viralize content on networks.All this leads to the creation of ephemeral and constant campaigns.

It is a trend that makes us enjoy even more of the small graphic jewels like this one: “Highlight the remarkable” the graphic campaign of Stabilo.

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All the Grand Prix of Cannes Lions 2018

Cannes Lions 2017

The Grand Prizes delivered at Cannes Lions, the best advertising festival.

The Festival of Advertising and Creativity at Cannes has ended, better known as the Oscars of Advertising. It brings together all the world’s creative talent to choose the best ads of the year. Get one of the lions the most precious asset of all the creative agencies in the world. We have prepared the list of all the Grand Prix of the Festival Cannes Lions of 2018.

A total of 30 great prizes were distributed during the festival. Between them they emphasize two campaigns, “Palau Pledge” that has been raised with 3 great prizes and “Trash Isles” that has taken two.

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“Alphabet of Summer”, the colorful advertising campaign of Havaianas

The advertising campaign of Havaianas captures the essence of Brazil with “The Alphabet of Summer.

Havaianas advertising campaigns are always cheerful and colorful. The famous flip flops are a classic for summer and the company tries to capture those moments of beach and joy with friends.

For their latest advertising campaign they have proposed to explain to the world the spirit of Brazil. But Brazil is so rich and full of nuances that it is impossible to describe it only with an image or a word.

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The original Västtrafik graphic ad that will surprise you

Anuncio Gráfico de Vasttrafik

The graphic ad of Västtrafik is a poster that folds over itself to give you an alternative vision to what you are seeing.

Not everything is lost in the world of advertising and graphic design. There is hope after seeing the original graphic advertisement of Västtrafik, the public transport of Gothenburg (Sweden).

In the middle of the era of audiovisual communication, the great ads made on paper have been giving way to ephemeral campaigns cut by the same pattern.
It is the price to pay, the tyranny of social networks and the immediate. Few remember when graphic advertisements were made that played with space to surprise the consumer. That’s why we’ve loved Västtrafik’s latest advertising campaign.

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The spectacular cover of Time magazine made with Drones

This is how the spectacular cover of Time magazine made with Drones was created.

The covers of Time magazine do not leave anyone indifferent. They mix criticism and news, vindicating journalism as a tool for analysis. The White House merged with the Kremlin or Donald Trump screaming with his hair on fire. A man pricking heroin or the image of the decaying American flag. The covers of Time magazine are pure art.

One more sample is the cover recreated with 958 Drones. For this they collaborated with the Intel “Drone Light Show” team, the same ones who created the opening ceremony of the Pyongyang Winter Olympics and participated in the SuperBowl show of 2017.

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