The original Le Drugstore Parisien campaign to attract customers to your store

This original campaign of Le Drugstore Parisien has attracted customers to the store at zero cost.

We love simple and effective ideas. Many times you do not have to squeeze much brain to create a campaign that serves brands. Just look at the details we live every day to tie the knots and create an effective campaign at zero cost. This is the case of Le Drugstore Parisien’s original action to attract customers to its store.

Paris is one of the most visited capitals in the world and therefore has a ratio of stores higher than any other city. Under this scenario, it is very difficult to highlight, especially if you are a small store unknown to most people.

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Tram Roulette, the funny marketing action of the Holland Casino

Tram Roulette, the funny marketing action of the Holand Casino to ease the wait of the passengers of the tram.

The hangover of the Cannes advertising festival leaves us with a lot of amazing advertising actions carried out by brands and advertising agencies. This is the case of the marketing action carried out by the Holland Casino in Amsterdam, ‘Tram Roulette’; winner of six bronze lions including the best outdoor campaign and guerrilla marketing.

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Best advertising campaigns in ‘El Sol 2017’

Best Advertising Campaigns

The best advertising campaigns in ‘El Sol 2017’

We entered the period of advertising festivals. And is that has been held in Bilbao the 32nd edition of the Festival El Sol dedicated to the advertising communication of Ibero-America. A festival that awards its prizes to the best advertising campaigns of the last year.

The Festival presented a total of 289 awards among the 15 official sections; spread over 85 agencies and 16 different countries. Colombia won the ‘Sol de platino’ for its action in telephone booths called “Payphonebank” and Spain took 182 statuettes.

Of all the most outstanding publicity campaigns carried out in Ibero-America, Proximity agency took the recognition to the festival agency and ‘Loterías y apuestas del estado’ that won the Advertiser of the Year award.

Sol de platino – Payphonebank

Brand Content: Audi

Tv and cinema: Quilmes

Integrated campaign: Loterías y apuestas

Digital: #paellaemoji

Smartphone: Samsung

Media: Unicef

Production: Microsoft

Newspapers and Magazines: Getty Images

Mejores campañas de publicidad El sol 2017 - Getty Images

Mejores campañas de publicidad El sol 2017 - Getty Images

Mejores campañas de publicidad El sol 2017 - Getty Images

The original Samsung’s Outdoor Advertising to announce the new Galaxy S8

Samsung’s outdoor advertising is a 7 meters recreation of the new Galaxy S8 placed in the most iconic places in the UK.

Samsung has launched a new version of one of the world’s best selling smartphones, the Samsung Galaxy S8 and has done this original outdoor advertising in the United Kingdom.

One of the characteristics of the new terminals is its screen size and this is what Samsung wants to announce to the consumers. The new Samsung Galaxy S8 has a 5,8 inches screen and the big brother, the Galaxy S8+ goes into the 6,2 inches.

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