This original campaign of Le Drugstore Parisien has attracted customers to the store at zero cost.
We love simple and effective ideas. Many times you do not have to squeeze much brain to create a campaign that serves brands. Just look at the details we live every day to tie the knots and create an effective campaign at zero cost. This is the case of Le Drugstore Parisien’s original action to attract customers to its store.
Paris is one of the most visited capitals in the world and therefore has a ratio of stores higher than any other city. Under this scenario, it is very difficult to highlight, especially if you are a small store unknown to most people.