We review the best Christmas adverts of John Lewis.
The British department store chain John Lewis has earned the merit of being the one who inaugurates the season of Christmas adverts in the world of advertising. And it’s hard to believe when it was only in 2007 that they released their first television spot entitled ‘Shadows’, with the idea of differentiating themselves from their closest competition. Few would think that it would become an advertising phenomenon thanks to globalization, the internet and viralization.
From the Telling, advertising agency we are going to review the best Christmas adverts of John Lewis from 2007 to the present. A review of recent advertising history, seen by millions of people around the world each year.