TOP 10: Best commercials of the decade (2010-2020)

Best Commercials of the Decade

A list with the ten best commercials of the decade. From 2010 to 2019 according to our criteria. The best advertising campaigns and spots that have been released this decade.

2019 ends and with it we close a decade to open another. Ten years that has passed in a sigh and that has left us memorable advertising campaigns. Recently we talked about the best ads of 2019 and today we are going to do the same with the best commercials of the decade.

In the advertising agency telling we have been analyzing the best advertising campaigns, ads and marketing actions for nearly five years. And during this time we have been giving you our opinion on the world of advertising, marketing and communication. We have done it in several ways that we encourage you to follow: Our blog, our Instagram and Twitter, the Telling Advertising Facebook Page and our brand new Youtube channel, to which we encourage you to subscribe.

The time has come to review the top ten ads of the decade. You can not even imagine the amount of bright ads that have been left out of this list but for that they serve, to generate debate and give your opinion. We encourage you to do it by all our means of contact. Let’s start with the best ads of the 2010-2020 decade.

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The Ten Best Commercials of 2019

A list with the ten best ads of 2019 according to our criteria. The best advertising campaigns and spots that have been released this 2019.

The year ends and we give the folder the first decade of the 21st century. A year full of great advertising campaigns, how could it be otherwise. A year where brands have launched their most vindictive messages and have clearly positioned themselves claiming and championing the various causes worldwide.

In the advertising agency telling we have been regularly telling all news from the world of advertising, marketing and communication. We have done it in several ways that we encourage you to follow: Our blog, our Instagram and Twitter, the Telling Advertising Facebook Page and our brand new Youtube channel, to which we encourage you to subscribe.

The time has come to take stock of the year. And it’s a good time to review the top ten best commercials of 2019. A totally subjective list and at our discretion, in which large advertising campaigns have been left out. Let’s start with the best commercials of 2019.

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TOP5: Sony best commercials of history

Best Sony Commercials of History

We analyzed the best ads throughout the Sony’s history

To talk about Sony is to talk about history. In 1946 Masaru Ibuka and Akio Morita decided to set up a company to create and repair electronic equipment. From there was born the Tokyo Telecommunications Engineering Corporation, aka Totsuko.

They continued to operate until 1958 when they began to use the Sony brand, a word fruit of the combination of several concepts: From the Latin “sonus” and “sonny boy” of the popular expression that describes a free and avant-garde person in Japan. Masaru Ibuka and Akio Morita began to expand their knowledge to create new markets.

Step by step they created a brand that reflected the vanguard of the Japanese country and became a reference company. It is known that Steve Jobs took Sony as a role model for Apple. Its minimalist aesthetics, sober design and corporate responsibility are elements that we can recognize in the Apple of this days.

The Walkman, Discman, Handycam, Playstation or the Triniton TV are some of the most memorable products created by the Tokyo company. And like big products, they needed big advertising campaigns. Today we are going to analyze the five best ads from Sony throughout the history.

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Top Commercials of history: “Bouncing Balls”, by Sony

Top Commercials of History: "Bouncing Balls" by Sony

We analyze the best commercial of the first decade of this century: “Bouncing Balls”, by Sony.

It was the year 2005 when Sony launched its Bravia TV, whose colors were unrivaled in the products of the competition. And his advertising campaign was not going to be left behind. The campaign “Color like no other” marked a turning point in the world of advertising, the kick-off to what we know today as “Branded Content” bringing together dozens of bloggers taking photos at the set.

More than 250,000 colored balls were used and the budget exceeded 25 million dollars. The objective? create a strong visual impact but convey a simple message: “Color like no others”. Today, in our top commercials of history, we analyze Sony’s “Bouncing Balls”: The best commercial of the decade.

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The Best Coca-Cola vs Pepsi commercials

Best Coca-Cola vs Pepsi Commercials

We analyze the century-old rivalry between Coca-Cola and Pepsi through its advertising campaigns.

Coca-Cola and Pepsi have been battling for control of the territories for more than 100 years. A story that began in 1886 when Dr. John Stith Pemberton invented a syrup in Atlanta called Coca-Cola. Only eight years later, Pepsi came into being, created by Caleb Bradham, another pharmacist based in New Bern, North Carolina.

With large investments in advertising and a powerful distribution network, Pepsi became the favorite beverage in the United States. Coca-Cola did not stay behind and began to counterattack to regain market share. A battle that peaked in 1975 when Pepsi launched the “Pepsi Challenge” and won Coca-Cola in a blind taste test.

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Best of 2018 in Google: Year in a Search 2018

Year in a Search 2018 is Google’s summary of the year with search trends worldwide.

Great technology companies are taking summary of everything that happened this year on their platforms. After the disastrous #YouTubeRewind2018 is the turn of Google that summarizes us in an emotional video search trends worldwide.

It seems that they are the same company. Just as YouTube wants to be original with and old idea, Google surprises us with the formula “less is more”. With a minimalist video review the search trends worldwide.

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Five best advertising campaigns of Pepsi

Mejores anuncios de Pepsi

We reviewed Pepsi’s five best advertising advertisements throughout its history.

The history of Pepsi begins in 1893 in New Ber, North Carolina. Caleb Bradham, a pharmaceutical chemist, devised this drink to help digestion and act  as a stimulant. Known at the beginning as the “Brad Drink”, it was a mixture of carbonated water, sugar, pepsin, nut extract, vanilla and “strange oils”. In 1898 Brad would rename his star drink combining the words of Pepsina and Cola. The Pepsi-Cola was born.

After some crisis and changes of ownership, during the Great Depression it became the second most famous soft drink in the world behind Coca-Cola. Thanks to aggressive promotions such as offering double the Pepsi-Cola for the same price (a 12-ounce bottle for only 5 cents) it got a very positive response from consumers.

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The origins of the Nike logo and its slogan “Just Do It”

Logo de Nike - Just Do It

This year is the 30th anniversary of Nike’s famous slogan “Just Do It”. Let’s remember how one of the great phrases of advertising was created.

It is 30 years since the creation of one of the most famous advertising slogans: “Just Do It” by Nike. Today we are going to review how the company founded by Phil Knight created the logo and the famous phrase.

Nike is one of the brands that usually appear on the most valuable lists and one of those that usually has a stronger presence around the world. The recognition ratio of the brands main elements is high. All the brand image invites you to lead a sporting life, to move, to break with the limits. That is what consumers think when they see the logo and the slogan.

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50 years of Hot Wheels Evolution

Hot Wheels turns 50 and we review all their designs throughout history.

Who has not ever had a Hot Wheels car? Who has not been playing hours with the famous loop or flying bridge? Few toys manage to evoke us to a specific time of our childhood. I remember how Santa Claus left me a capsule with which you could project with force any of your cars. I was hours and hours with that simple stroller. And that was Hot Wheels, they put the car, the limit was set by your imagination.

Well, the brand owned by Mattel turns 50 and does it in top form, overcoming the problems arising from the emergence of new technologies. Hot Wheels has understood, like Lego, that we have to adapt to the new times. They have been able to find their place creating video games, launching special editions with licenses such as Super Mario or Batman and collaborating with YouTubers to create impossible circuits.

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Top 10 best Apple Commercials

TOP 10 Best Apple Commercials

In telling, advertising agency we reviewed the 10 best Apple Commercials. From ‘1984’ to ‘Welcome home’.

Apple commercials have always had something special. They are often inspiring, motivating, capable of transmitting feelings and occasionally “attacking” the competition in an ingenious way. There are many ads that Apple has made and sure that everyone will have their favorite. Of course, some Apple ads will coincide for everyone. Today we show you the ten of the best Apple commercials.

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Great Females Graphic Designers: Paula Scher

Paula Scher

We review the history of the Great Female Graphic Designers: Paula Scher.

With Susan Kare we started a series of blog entries at telling advertising agency to talk about the great graphic designers of history. We saw that thanks to talent and work it was possible to find a place in an era where men were the big names in the world of Graphic Design and Advertising.

Today we are going to review the life and work of Paula Scher. The great graphic designer of the 90s in the United States and one of the most relevant figures of graphic design of the last four decades.

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The 40 most famous covers of American magazines

40 covers most famous of American Magazines

The American Society of Magazine Editors has compiled a list of the 40 most famous covers of American magazines.

The American Society of Magazine Editors (Asme) has compiled a list with the 40 most famous covers of North American magazines of the last 40 years.

The compilation gathers those iconic covers that have represented the most outstanding events in modern society in North American culture.

In the list we can see the most representative covers of Esquire, Rolling Stone, Time, National Geographic, The New Yorker or People among others. The cover of the Rolling Stone by John Lennon and Yoko Ono is the most famous of them all. The photograph taken by Annie Leibovitz and was published on January 22, 1981.

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TOP5: Best emotional advertising seen on TV

Best emotional advertising

The emotions are a powerful selling tool. We take a look at 5 best emotional advertising seen on TV.

When making an advertising campaign, appealing to emotions usually gives a great result to get the consumer empathize with the brand, product or service that wants to offer us.

When we are told a story involves emotion, our brain is activated in multiple parts showing a more intense activity. The studies corroborate that we usually forget the mere data but remember the stories that have moved us. Emotional advertising is one of the pillars in which you define the meaning of Storytelling to generate empathy for the consumer.

Like motivational advertising campaigns, if done correctly has a double effect, the consumers are identified with history and therefore linked to the brand thanks to the activation of mirror neurons in the individual as part of neuromarketing.

Let’s take a look to the 5 best emotional advertising seen on TV.

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TOP5: Best Advertising Campaigns for the Champions League

The Best Advertising Campaigns for the Champions League

Football and advertising: The Best Advertising Campaigns for the Champions League.

Every time a great event happens, brands make the best of themselves to communicate their product. It is a good place for creative people to develop their ideas. Leisure, fun, sport, friends, family, emotion and passion are some of the elements that allow you to make a original and fun advertising campaign.

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Graphic Design in the 80s: VHS Video Cassettes

Diseño Gráfico cintas VHS años 80

We love the graphic design in the 80s and we want to remember the VHS Video Cassettes design.

The passage of time is one of the great enemies of graphic design. What may now appear to us current, fresh and innovative may be after a little or a long time something awful. The passage of time applied to the design usually has the same pattern: At first it surprise us, then we get used to it, we do not look at it, when we remember it seems to us out of place, after a short time we see that what impacted on your day today could not be accepted and, in the end, we look back with nostalgia to remember a time that will never return.

Something like this has happened with all the design that was created in the 80’s. Today it is getting redone with current techniques but keeping the essence of what it once was. We find a fantastic gallery of VHS Cassettes design from brands like Polaroid, Memorex, Sony, Agfa, Scotch in which we can see the style and graphic trends of the 80s.

Among them are those made for Polaroid by Paul Giambarba in the early 60’s. We leave you with the gallery of images.

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