TOP5: Sony best commercials of history

Best Sony Commercials of History

We analyzed the best ads throughout the Sony’s history

To talk about Sony is to talk about history. In 1946 Masaru Ibuka and Akio Morita decided to set up a company to create and repair electronic equipment. From there was born the Tokyo Telecommunications Engineering Corporation, aka Totsuko.

They continued to operate until 1958 when they began to use the Sony brand, a word fruit of the combination of several concepts: From the Latin “sonus” and “sonny boy” of the popular expression that describes a free and avant-garde person in Japan. Masaru Ibuka and Akio Morita began to expand their knowledge to create new markets.

Step by step they created a brand that reflected the vanguard of the Japanese country and became a reference company. It is known that Steve Jobs took Sony as a role model for Apple. Its minimalist aesthetics, sober design and corporate responsibility are elements that we can recognize in the Apple of this days.

The Walkman, Discman, Handycam, Playstation or the Triniton TV are some of the most memorable products created by the Tokyo company. And like big products, they needed big advertising campaigns. Today we are going to analyze the five best ads from Sony throughout the history.

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The Best Coca-Cola vs Pepsi commercials

Best Coca-Cola vs Pepsi Commercials

We analyze the century-old rivalry between Coca-Cola and Pepsi through its advertising campaigns.

Coca-Cola and Pepsi have been battling for control of the territories for more than 100 years. A story that began in 1886 when Dr. John Stith Pemberton invented a syrup in Atlanta called Coca-Cola. Only eight years later, Pepsi came into being, created by Caleb Bradham, another pharmacist based in New Bern, North Carolina.

With large investments in advertising and a powerful distribution network, Pepsi became the favorite beverage in the United States. Coca-Cola did not stay behind and began to counterattack to regain market share. A battle that peaked in 1975 when Pepsi launched the “Pepsi Challenge” and won Coca-Cola in a blind taste test.

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Best of 2018 in Google: Year in a Search 2018

Year in a Search 2018 is Google’s summary of the year with search trends worldwide.

Great technology companies are taking summary of everything that happened this year on their platforms. After the disastrous #YouTubeRewind2018 is the turn of Google that summarizes us in an emotional video search trends worldwide.

It seems that they are the same company. Just as YouTube wants to be original with and old idea, Google surprises us with the formula “less is more”. With a minimalist video review the search trends worldwide.

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Five best advertising campaigns of Pepsi

Mejores anuncios de Pepsi

We reviewed Pepsi’s five best advertising advertisements throughout its history.

The history of Pepsi begins in 1893 in New Ber, North Carolina. Caleb Bradham, a pharmaceutical chemist, devised this drink to help digestion and act  as a stimulant. Known at the beginning as the “Brad Drink”, it was a mixture of carbonated water, sugar, pepsin, nut extract, vanilla and “strange oils”. In 1898 Brad would rename his star drink combining the words of Pepsina and Cola. The Pepsi-Cola was born.

After some crisis and changes of ownership, during the Great Depression it became the second most famous soft drink in the world behind Coca-Cola. Thanks to aggressive promotions such as offering double the Pepsi-Cola for the same price (a 12-ounce bottle for only 5 cents) it got a very positive response from consumers.

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The origins of the Nike logo and its slogan “Just Do It”

Logo de Nike - Just Do It

This year is the 30th anniversary of Nike’s famous slogan “Just Do It”. Let’s remember how one of the great phrases of advertising was created.

It is 30 years since the creation of one of the most famous advertising slogans: “Just Do It” by Nike. Today we are going to review how the company founded by Phil Knight created the logo and the famous phrase.

Nike is one of the brands that usually appear on the most valuable lists and one of those that usually has a stronger presence around the world. The recognition ratio of the brands main elements is high. All the brand image invites you to lead a sporting life, to move, to break with the limits. That is what consumers think when they see the logo and the slogan.

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50 years of Hot Wheels Evolution

Hot Wheels turns 50 and we review all their designs throughout history.

Who has not ever had a Hot Wheels car? Who has not been playing hours with the famous loop or flying bridge? Few toys manage to evoke us to a specific time of our childhood. I remember how Santa Claus left me a capsule with which you could project with force any of your cars. I was hours and hours with that simple stroller. And that was Hot Wheels, they put the car, the limit was set by your imagination.

Well, the brand owned by Mattel turns 50 and does it in top form, overcoming the problems arising from the emergence of new technologies. Hot Wheels has understood, like Lego, that we have to adapt to the new times. They have been able to find their place creating video games, launching special editions with licenses such as Super Mario or Batman and collaborating with YouTubers to create impossible circuits.

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Top 10 best Apple Commercials

TOP 10 Best Apple Commercials

In telling, advertising agency we reviewed the 10 best Apple Commercials. From ‘1984’ to ‘Welcome home’.

Apple commercials have always had something special. They are often inspiring, motivating, capable of transmitting feelings and occasionally “attacking” the competition in an ingenious way. There are many ads that Apple has made and sure that everyone will have their favorite. Of course, some Apple ads will coincide for everyone. Today we show you the ten of the best Apple commercials.

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Great Females Graphic Designers: Paula Scher

Paula Scher

We review the history of the Great Female Graphic Designers: Paula Scher.

With Susan Kare we started a series of blog entries at telling advertising agency to talk about the great graphic designers of history. We saw that thanks to talent and work it was possible to find a place in an era where men were the big names in the world of Graphic Design and Advertising.

Today we are going to review the life and work of Paula Scher. The great graphic designer of the 90s in the United States and one of the most relevant figures of graphic design of the last four decades.

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TOP5: Best emotional advertising seen on TV

Best emotional advertising

The emotions are a powerful selling tool. We take a look at 5 best emotional advertising seen on TV.

When making an advertising campaign, appealing to emotions usually gives a great result to get the consumer empathize with the brand, product or service that wants to offer us.

When we are told a story involves emotion, our brain is activated in multiple parts showing a more intense activity. The studies corroborate that we usually forget the mere data but remember the stories that have moved us. Emotional advertising is one of the pillars in which you define the meaning of Storytelling to generate empathy for the consumer.

Like motivational advertising campaigns, if done correctly has a double effect, the consumers are identified with history and therefore linked to the brand thanks to the activation of mirror neurons in the individual as part of neuromarketing.

Let’s take a look to the 5 best emotional advertising seen on TV.

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TOP5: Best Advertising Campaigns for the Champions League

The Best Advertising Campaigns for the Champions League

Football and advertising: The Best Advertising Campaigns for the Champions League.

Every time a great event happens, brands make the best of themselves to communicate their product. It is a good place for creative people to develop their ideas. Leisure, fun, sport, friends, family, emotion and passion are some of the elements that allow you to make a original and fun advertising campaign.

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Best Super Bowl Commercials

Best SuperBowl Commercials

A compilation of the Best Super Bowl Commercials in the match between New England Patriots and the Atlanta Falcons.

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Advertising History Ads: Nike – Airport spot

The 1998 Nike – Airport spot announcement kicked off a new vision of sports marketing.

We are in the late nineties. The american multinational brand Nike had begun to export its idea of brand through announcements carried out by the great stars of the NBA with Michael Jordan at the head. In the USA they had been advertising campaigns related to basketball for ten years, and the brand was in danger of typecasting.

It was then when they decided to throw themselves to sponsor teams and stars of an exotic sport for them, of which they practically did not understand anything: El Soccer. For this he created the division Nike Football and studied carefully the particularities of the soccer culture in each country where the sport king raised passions.

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