The funny Ikea advertising campaign and the ghosts that prefer the sheets and curtains of the Swedish brand.
Ikea launched an advertising campaign called “The Wonderful Everyday”. The campaign includes different commercials where daily situations are narrated. They are funny and endearing stories that revolve around the products of the Swedish brand.
The latest Ikea advertising campaign presents its gamma of home textiles. From curtains to sheets, through covers and carpets. The new prints take all the prominence for the Spring collection and gives us the possibility of giving an original touch to the home decoration.
They have wanted to represent it with “Ghosts”, a funny commercial where we see some classic ghosts make a boring party when the owners leave home.Until the ghosts come in with the colorful sheets and animate the party with breakdance and twerking. The party is anthological until the owners of the house arrive. By hiding, they transform the home with a colorful environment.
The commercial has been directed by Dougal Wilson, responsible for John Lewis’s Christmas commercials as “Buster the Boxer” and “Monty The Penguin”
Via | La Criatura Creativa