‘Feel Light’, a minimalist Pepsi graphic campaign

Campaña Gráfica de Pepsi - Feel Light

‘Feel Light’ is an original and minimalist graphic campaign of Pepsi

We are loving the Pepsi graphic campaign. They started with ‘Iconic Moments’ and now they continue with ‘Feel Light’ to promote the Pepsi Light.It is a minimalist graphic campaign with a huge creativity, the result of a creative work that, unfortunately, we see less every day. Now, the advertising campaigns are adaptable to digital media to get more engagement and we lost little jewels as this one.

Creativity that can transmit much more than a campaign on social networks; that allow us to transmit the message with a few elements in order to capture the attention of the consumer. It’s what Pepsi’s latest graphic campaign titled ‘Feel Light’ gets.

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The original Västtrafik graphic ad that will surprise you

Anuncio Gráfico de Vasttrafik

The graphic ad of Västtrafik is a poster that folds over itself to give you an alternative vision to what you are seeing.

Not everything is lost in the world of advertising and graphic design. There is hope after seeing the original graphic advertisement of Västtrafik, the public transport of Gothenburg (Sweden).

In the middle of the era of audiovisual communication, the great ads made on paper have been giving way to ephemeral campaigns cut by the same pattern.
It is the price to pay, the tyranny of social networks and the immediate. Few remember when graphic advertisements were made that played with space to surprise the consumer. That’s why we’ve loved Västtrafik’s latest advertising campaign.

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The 20 best album covers in the Rock History

Best Album Covers of Rock History

Taschen has compiled a list of the 20 best album covers in the history of Rock

We like the lists. And more if they generate controversy such as those related to music. Few dare to make a top with the best records in history. The opinions of some and others differ so much that most of the time the discussion is reached.

But in Telling advertising agency there are things that we are equally passionate more than advertising. One of them is everything related to music, and the art behind the great records of history.

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The spectacular animation of the BBC for the Olympic Games

The spectacular animation of the BBC Sport for the Olympic Winter Games in Pyeongchang.

The Olympic Games arrive and the sponsoring brands begin to release their advertising campaigns. They do not usually have the same reputation as the Olympic Games but the world of winter sports moves audiences that interest big brands. P&G has already made another of its spectacular campaigns with “Thank You, Mom” and brands are starting to release their advertising campaigns.

One of them is BBC Sport; they have created a spectacular animation to publicize the broadcast of the Winter Olympics.

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All the Grand Prix of Cannes Lions 2017

Cannes Lions 2017

The list with all the Grand Prix of Cannes Lions, the advertising festival celebrated in Cannes.

This week has been Cannes Lions. The advertising and creativity festival brings together all the creative talent worldwide to choose the best advertising works. Achieving the “Advertising Oscars” is the most precious asset of all the creative agencies in the world. And rising with the prestigious statue of the lion is almost impossible task. We have prepared the list of all the Grand Prix of the Festival Cannes Lions of 2017.

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Superheroes reimagined with Ikea’s Style

Superheroes Ikea

Illustrator Steve Downer has done a series of illustrations reimagining the origins of superheroes with Ikea style.

Graphic designer, illustrator and animator Steve Downer has done a series of illustrations reimagining the origins of superheroes like Wonder Woman, Spiderman or Batman but in the style of the Swedish brand.
‘Not Really Ikea’ are the illustrations that mix the superheroes origin like an instructions of the Swedish multinational. Downer, who was work for DC Comics, IDW Entertainment, Warner Bros y Archie Comics made this funny an original composition.

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