The rocker ING commercial for the Dutch women’s football team.
There is little time for the Women’s World Cup to be held and this year the brands are showing its best. The first to give the shot was Commerzbank with its commercial for the German team. Then came Nike with his spectacular “Dream Further” to leave us surprised.
Now it’s ING’s turn to cheer on the Dutch women’s soccer team. And is that the World Cup to be held in France is positioning itself as a key date regarding advertising against women’s football. The commercial, directed by Jane Stockdale of HALAL shows us the backstage of an elite team.
With the fantastic song “Woman” by Wolfmother in the background, we see a succession of images of the concentration of the Dutch. The morning training sessions in the rain, the hard sessions of physio and the night training in the gym. “Nothing’s Gonna Stop Us” is ING’s commercial for the Dutch women’s football team captures the energy and good vibes of the team in their concentration.
Via | Ads of the World