Jeep has created a vending machine called Jeep Snacks, special for those who want adventure.
We love the vending machines. A nice structure that allows to create good ideas for marketing campaigns. This time the American car company Jeep has created a Case Study called Jeep Snacks, intended for those seeking adventure even while in the big city.
As you know, the natural habitat of the Jeep is nature, adventure and discovery. It is not intended for those who live immersed in the routine of the city. To offer them an escape route they have created Jeep Snacks, a vending machine done to find some peculiar snacks, that you would only find in exotic places.
Thus, we find bittersweet worms, roasted scorpions, tarantulas and another snacks to kill the hunger between hours. An opportunity to try the adventure even if we are not in the middle of the jungle.
Even so, it is still a case study not implemented. Only some “pretending” actors who eat a snack. The promotion will be implemented in malls and Jeep Showrooms providing the possibility of winning an off-road Jeep to anyone who tests Jeep Snacks. In Telling Advertising Agency we will be attentive to its implementation.