John Lewis’s advert is titled “Give A Little Love” and is made by various animators.
In a globalized world, what was once an event expected only in the UK has now become a global phenomenon. It didn’t take long for John Lewis’s commercials to go viral and be seen around the world. Each year has marked the starting of the Christmas campaign.
But in a globalized world, other brands also want their dose of prominence. That is why each year the Christmas adverts are released even before, so that consumers can share it without being overshadowed by others. The christmas adverts for Lego, Amazon and Coca-Cola have already been released, and today it is the turn of the John Lewis Christmas advert.
In the telling advertising agency we have a special affection for the chain of department stores. Our John Lewis Best Announcements special proves it. And this year they have innovated by offering a story made by different animators to compose a unique piece.
“Give A Little Love” is John Lewis’ advert for this Christmas. Made by the agency adam & eveDDB and directed by Oscar Hudson, they have decided to have several well-known animators. Chris Hopewell, Andy Gent, Anthony Farquhar Smith, Sylvain Chomet, Anete Melece, MegaComputeur, Anna Mantzaris and Shotopops have embodied their style in the John Lewis campaign.
The soundtrack, which gives the spot its title, is a version of “Give A Little Love” sung by the British Celeste.
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