Camera brand Leica celebrates 150 years with an emotional commercial: “The world needs witnesses.”

Leica, the brand of cameras, surveying and medical equipment celebrates 150 years, and it does so with a very emotional advertising campaign. And it is that the art of photography has a prominent role in society. It is responsible for documenting and representing the world around us. Photography is capable of capturing our best moments in life and making them eternal. Those funny and memorable moments, but it is also capable of capturing pleasure, sadness, anger or fear.

Leica celebrates 150 years and has launched its first global campaign in more than 10 years. The German brand honors the power of images by documenting the beauty of this world.

The campaign is titled “The World deserves Witnesses” and has been created by the TBWA\Paris agency. It is made up of a collection of 6 graphics printed with different selected photographs. These snapshots feature different eyewitness accounts at different times in life. In addition to the graphic piece, they have launched a spot with more than 30 images taken by photographers from around the world.

According to the brand: “Today, more than a century later, Leica continues to pay tribute to the witnesses, that is, to those who contemplate the beauty, tenderness and poetry of the everyday, as well as the timeless irony and drama of the condition. human, and take their camera to fix them forever in the collective memory.
Be inspired by the witnesses of our world. “